QVC, HSN Showcase Hiatus Cheesecake for Pride Month
Qurate Retail Group’s Small Business Spotlight, an initiative to strengthen diverse small businesses through increased exposure and various other pro bono in-kind services, has selected Maryland-based Hiatus Cheesecake to showcase during Pride Month.
Hiatus Cheesecake’s story began appearing on QVC’s and HSN’s websites and social pages in June 2022, and the company will be highlighted on air on June 29th at 1 and 7 p,m, ET on QVC and at 2:55 and 8:55 p.m. ET on HSN.
Hiatus Cheesecake is a local, family-owned business based in Baltimore. Founder Matthew Featherstone developed a passion for baking while baking with his mother as a child. After 15 years in the restaurant industry, his friends and coworkers convinced him to start his own business, so he left his job and founded Hiatus Cheesecake.
Low profit margins, expensive ingredients, specialized staffing needs, and unpredictable ordering patterns from customers require most businesses to outsource desserts, Featherstone said. One of the major downsides to this strategy is that these outsourced desserts typically lose their in-house pastry chef taste and texture.
“We want to help solve this problem. At Hiatus, we keep it simple with one dessert – cheesecake. We make the highest quality premier cheesecakes in the market with all natural ingredients and we wholesale them to restaurants and grocery stores. We offer a creative selection of flavors and competitive pricing. Our customers are seeing a 50 to 75 percent net profit on their cheesecake order by capitalizing on our exclusive wholesale prices.”
The Qurate Retail Group program, which launched in 2020, builds on Qurate Retail Group’s longstanding foundation of supporting small businesses and reflects the company’s commitment to increasing opportunities for underrepresented groups.
Qurate Retail Group, a vCommerce leader that includes QVC, HSN, Zulily and several other brands, is using its production resources, television broadcasts and digital platforms to help Hiatus Cheesecake share its story with millions of consumers nationwide.
“We appreciate QVC and HSN for supporting and putting a spotlight on our small family owned business,” Featherstone said. “I am so excited about this opportunity and I’m looking forward to sharing our cheesecake with everyone so that they can, ‘Escape with Every Bite.'”
“Hiatus Cheesecake is looking forward to scaling and expanding our business to consumer operations with the increased brand awareness that will be generated as a result of sharing our story and products with millions of consumers during our small business spotlight,” Featherstone said.
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