Guittard’s Make it Sweet Program Gives Back

Published April 29, 2020

Guittard’s new Make it Sweet Program is providing resources and donations to help give back to the community that has provided them so much support over their 150+ year history, and to support hospitality industry professionals, local communities, and cocoa farmers who are struggling in the wake of the current health crisis.

The program includes a donation component—Guittard has donated chocolate bars to frontline workers at local hospitals and to meal programs (including SF General Hospital, UCSF, Stanford, UCSD, Highland Hospital, Drip Kit, and Fiorella’s “Pay It Forward Tuesdays”), committed a portion of the sales of their baking kit to support No Kid Hungry, and joined forces with the World Cocoa Foundation to provide relief to cocoa farmers in countries hit heavily by the virus. Additionally, Guittard has rolled out a generous workplace giving program, and will be matching every dollar donated by employees to organizations such as No Kid Hungry, the Boys and Girls Clubs of San Francisco, SF Marin Food Bank, SF New Deal, and Frontline Foods.

Make it Sweet is also providing resources to help guide the community in ways they can take action and help support those businesses and individuals most affected by the pandemic. These resources include:

Detailed guides on how to support restaurants, bakeries, confectioneries and other small businesses in the hospitality industry
Ways to support organizations providing food security such as No Kid Hungry, World Central Kitchen, and others
Tips and suggestions on how to support frontline workers such as nurses, doctors, hospital staff, and more
Ways to take action and support cocoa industry farmers in countries hard-hit by the pandemic
Advice on how to support advocacy groups fighting for relief and support to be given to the hospitality and restaurant industry
Shopping guides on how to support local small businesses vital to the economy who are struggling as a result of the pandemic, including Guittard’s own donation-focused products such as their Creative Growth chocolate bar, which supports the Oakland-based nonprofit Creative Growth Arts Center.

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For more information, you can visit the full program page linked from their homepage and here.