Green Chick Pea Goodness from Fresh Nature
By Lorrie Baumann
Fresh Nature is ready to introduce Americans to bright green hummus and falafel. Founded in 2012, the brand offers a line of products made from green chick peas. The line includes frozen Falafel Cakes and Southwestern Cakes that make a convenient meal option, hummus in four flavors and snack packs with mini-chick pea cakes and a sauce in which to dip them.
The snack packs are offered in two flavors – Spicy Cakes that come with four cakes and 2 ounces of a tangy chipotle dip and Falafel Cakes that come with four cakes and two ounces of a creamy tahini dip. They’re both vegan, and the four-cake package is enough for a hearty snack or a light lunch. They’ll retail for $4.99.
The Fresh Nature Falafel Cakes and Southwestern Cakes are offered in packages of eight for the freezer case. Each cake is a serving for a convenient plant-based entree that can be prepared for the table in a microwave oven, on the stovetop or in a conventional oven. They cook from frozen in just 60 seconds in the microwave, although the conventional oven will bring out extra flavor in 10 to 12 minutes of cooking time. Because the chick pea cakes are made from the young green chick peas, they’re moister than traditional falafel made from mature dried chick peas.
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There are four flavors of Fresh Nature Hummus: Classic, Falafel, Roasted Garlic and Jalapeno. Eight-ounce tubs retail for $3.99 to $4.99. Because the hummus is made from green chick peas rather than dried mature chick peas, it’s not just bright green – it’s also creamier and has a fresher taste than traditional hummus.
The green chick peas in the products are sourced from farms owned by Fresh Nature and 15 other family farms in southeastern Washington and northeastern Oregon. Ryan Davenport is Fresh Nature’s President. His farm has been in his family for four generations, and Davenport himself returned to the farm in 2010 after spending time away. The farm began planting chick peas as a rotation crop in wheat fields to provide a natural source of nitrogen to help replace nutrients depleted by nitrogen-hungry wheat. “It was all about trying to keep hold of our sustainable farm practices,” he said.
That was before hummus had exploded in popularity in the American market, and it wasn’t easy to turn chick peas into a profitable crop, so the company started work to develop marketable products for its chick peas. From the early to mid-2000s, Davenport’s family farm was working on how to harvest and preserve green chick peas. Once that process was dialed in, the family launched Fresh Nature to introduce its green chick pea products into a market that had discovered chick peas as a tasty source of plant protein. “We’re finding that more and more of our customers are wanting plant-based, organic and all-natural foods,” Davenport said. “So many people are looking for protein.”
