Giant Food Launches 15 Days of Savings Holiday Campaign

To celebrate the season, Giant Food, the leading greater Washington, D.C., regional grocery chain, is holding its 15 Days of Savings holiday campaign to deliver surprise and delight value to customers. Using Giant’s Flexible Rewards loyalty program and a variety of digital offers, customers can save on featured popular holiday items through daily deals on items including baking ingredients, desserts, snacks, prepared foods and more, getting many items for free, and earning bonus Flexible Rewards points from Dec. 1-15.

“We have always prioritized our customers by offering discounts on fan-favorite items throughout the year,” said Melanie Butler, manager of customer relationship management and loyalty at Giant Food. “This year especially, we knew our community could benefit from additional savings and we are excited to launch this campaign to deliver even more value to our customers on items that will help to make their holidays memorable.”

Offers will be available for one day only and will be announced the day they are live. New offers will be posted every day in-store and online. Customers can check the signs in-store or at giantfood.com/pages/holiday-savings each day to take advantage of that day’s offer. The offers will be available for redemption in-store at any Giant location as well as through same-day Giant Delivers or Giant Pickup orders.

Giant’s 15 Days of Savings holiday campaign joins another valuable new Flexible Rewards program benefit, which allows customers to redeem their rewards points for highly sought-after store brand products, including bread, milk, vegetables, bottled water, and more at reduced point requirements. Product redemptions for the participating items are now available for only 50, 75 or 100 Flexible Rewards points, on average a 50 to 75 percent discount compared to typical redemption value for grocery savings, allowing customers to experience increased value in everyday shopping.

The Giant Flexible Rewards program is the faster way to save and earn rewards. Through regular shopping at any Giant Food store or online at giantfood.com, members earn points through qualifying purchases to use toward rewards offerings on grocery spending, gas savings, free product offers and charitable donations.

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