Forbes Industries Celebrates 100th Year Anniversary

Forbes Industries was founded in 1919. Longevity in a business is not a given. Each year can test a company’s value and relevance. A commitment to its customers’ success has helped Forbes Industries thrive as a provider of mobile bars, buffet systems, lecterns and a wide variety of solutions for hospitality operations such as luggage carts, bellman’s equipment and housekeeping carts. Every product is designed with the customers’ needs in mind.

The company’s iconic birdcage luggage cart, first introduced in 1983, exemplifies the company’s focus on creating memorable experiences for hoteliers and their guests. Forbes’ birdcage luggage cart was innovative in its use of materials and design. It was the first brass cart on the market, priced higher than competitive models to accommodate a more luxurious look and feel.
Innovations also evolve from recognizing a need. Storage has become a big issue for hotels and several Forbes products address this concern. The SlimFold bar is completely mobile and folds to half its size. Forbes Mystique Bar has removable and interchangeable front and side panels, making it possible to change the look of the bar in minutes. Other products like mobile nesting tables can be stored in public spaces.
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Inspiration for new products often comes from customers. Forbes spent three years working with a major theme park designing an in-room housekeeping cart that keeps bulky linens out of hallways, creating a more pleasant environment for guests. The streamlined cart also improves ergonomics and worker safety.

Forbes’ New Product Development Committee takes feedback from the field and brainstorms new offerings. Renderings of new ideas are engineered in house and are shared with the field sales team and key hoteliers. The most promising ideas move to prototypes, then functional, durable products. In every category, Forbes offers good, better and best solutions. Having a broad range of products with multiple price points allows Forbes to provide affordable solutions to properties of 3 star to 5 star ratings.