Fermentation Fervor Drives Market for Perfect Pickler

By Lorrie Baumann

There’s been a surge of consumer interest in fermenting foods over the past few years, fueled in part by scientific research into probiotics, prebiotics and gut health in general and aided by the increasing availability of pre-prepared vegetables in grocers’ produce departments. Leading the way in this is fermentation guru Sandor Katz, author of “Wild Fermentation” and “The Art of Fermentation.” “I got a reputation, and my friends started calling me ‘Sandor Kraut,’” he said.

That surge in interest has created a market for products like the Perfect Pickler, a do-it-yourself kit that enables consumers to make an unlimited supply of affordable fermented vegetables with no spillage or odors and with a minimum of counter space. The Perfect Pickler kit includes an airlock that prevents odors and spillage and simplifies the process. “There are no spills, no odors; it’s completely foolproof,” said Perfect Pickler Owner and Fermentation Visionary Wendy Jackson. “There’s no managing through the process This is just load it, lock it, leave it. Every time it’s foolproof. Fast and easy results.”

“Our kit is an affordable option. It only takes four days and it’s foolproof,” she added. Perfect Pickler has two products in the line, the Master System, which supplies everything the consumer needs to make fermented vegetables on the countertop except a wide-mouth Mason jar, the vegetables and water, and an add-on system that allows users to ferment in two jars at once. “This reflects the demand from customers who were looking to do two at the same time, maybe one jar with curried cauliflower and one with sauerkraut,” Jackson said.

The actual fermenting process is very simple – it’s a matter of chopping vegetables into small pieces, or buying ready-chopped vegetables, adding salt to create a brine and submerging the vegetables under the brine to keep them away from oxygen, then waiting while anaerobic bacteria do their work. In this oxygen-free environment, natural bacteria digest the natural sugars in the plant material and manufacture lactic acid, which discourages the growth of the kinds of microbes that cause food poisoning and adds its own flavor. Four days later, the sauerkraut or kimchi in the Perfect Pickler jar is ready to eat. It’s essentially the same process that’s also used to make wine, beer, yogurt and cheese.
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“Almost everybody in every part of the world eats and drinks the products of fermentation every day,” Katz said. “Fermented foods are integrated into culinary traditions in every part of the world.” Jackson herself has traveled to Africa and to India to teach fermentation workshops in places where that local culinary tradition had died out over time. Her workshops gave them back the skills to recreate traditional foods from their own culture. “Even in India it was gone,” she said. “It was amazing to connect with the people.”

Historically, fermentation has been regarded as a practical strategy for preserving extremely perishable foods. Fermentation predates recorded history: human beings learned early that if they could control the microbial changes that happen naturally to foods, they could make it last longer. “The alternative is that food decomposes into a ugly mess that no one would want to eat,” Katz said. “I have dabbled in every realm of fermentation, but I am not an expert…. Indigenous cultures around the world – that’s where the real experts are.”
Katz noted that the most frequent questions he hears as he travels the country speaking and teaching about fermentation is about whether the beginning fermenter runs a risk of making himself sick. Katz says no, that fermenting raw vegetables actually makes them safer. “People project all kinds of fears on fermentation,” he said. “There never has been a single case of illness or food poisoning from fermented vegetables.”

Much of the recent interest in fermented vegetables has resulted from greater understanding of the complexity of the microbial communities that exist within the human body and within the gut in particular. Katz noted that the cells in each of our bodies that carry our own DNA are actually outnumbered by the bacteria living inside each of us. “They’re not parasites. They’re not freeloaders. They contribute to our functionality,” Katz said.

These bacteria are thought to be part of our natural defenses against harmful bacteria, and some research suggests that there may be a connection between our mental health and the health of these gut bacteria in ways that aren’t currently understood, according to Katz. He noted that widespread chlorination of drinking water has deleterious effects on gut bacteria, decreasing its biodiversity, and consumption of probiotics is a strategy for remedying this, he said. “If we’re really interested in cultivating biodiversity, we need to consume different kinds of fermented foods and beverages,” he said. “Bacteria are not our enemies. They are our ancestors and our allies and they give us wonderful foods.”