Epicurean Trader Contributes to San Francisco’s Foodie Vibe

By Lorrie Baumann

The Epicurean Trader store in the Cow Hollow neighborhood of San Francisco, California, is one of two locations in the city for the specialty grocer and wine merchant. The store devotes one entire wall to its range of wine and spirits, with the rest of its limited footprint devoted to nonperishable specialty items and its cheese case. The merchandise mix is “anything that fits the upscale boutique grocery store theme,” says Store Manager Ruthie Young. “It’s a mix of items that are pantry staples and the hard-to-find smaller batch liquors with a lot of local products that you’re not going to find in an upscale grocery store across the country.”

Typical of those hard-to-find items is bread produced by a local bakery that’s so sought-after that the store regularly receives phone calls from customers inquiring if the store has received its delivery yet. “People seek it out, but you can’t get it anywhere,” Young said. “It’s nice to be able to offer something kind of exclusive like that.”

Epicurean Trader also partners with a local coffee roaster for a special coffee blend and a couple of distillers to get the small-batch products that its customers come looking for. “We do have a whiskey club that members can join,” Young said.
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This location opened here in Cow Hollow about a year and a half ago in a storefront formerly occupied by a jewelry store – the original Epicurean Trader store is also located in San Francisco. Young has managed it for the past few months after moving from Minneapolis, Minnesota, where she had been a sales representative for a cheese distribution company. “I was changing things up,” she said. “My family lives close to here. I saw this job come up and jumped on the opportunity.”

The Cow Hollow neighborhood is walkable from the waterfront, and its population is a mix of young people just starting their careers, those with young children and older San Franciscans, and because it’s close to both the water and a couple of nearby parks, Epicurean Trader sees quite a few tourists as well as customers who live in the neighborhood. “We have a lot of picnickers coming in on the weekend,” Young said. “And we have people who come in on the weekend to get a baguette and a wedge of cheese and a bottle of wine and call that dinner. We’ve definitely seen success in that area.”

Local products are a particular draw, especially for customers who come into the store looking for a gift, Young said. “We have a good selection of items that you might not buy for yourself but make good gifts,” she said. “Usually those people want things made in San Francisco.”