To compete with a host of other snack options on the market, Dietz & Watson is focusing on the use of familiar whole food ingredients, a wide assortment of offerings, innovative flavors, and dynamic packaging that improves consumer interest and convenience in new additions to its Dietz & Watson Originals line.
These items are all no antibiotics ever and include some organic options as well. The line extensions include high protein charcuterie snacks and beef jerky, rBGH-free cheese curds and medallions, fire roasted vegetables and imported pouched olives.
“One of the main reasons for our success over the past 75 years has been our ability to not only react to consumer demands, but to anticipate them, so we worked hard on perfecting the Originals product line for years,” said Louis Eni, grandson of company founder Gottlieb Dietz, and, now, President and Chief Executive Officer of Dietz & Watson. “There is still a lot of ongoing research into antibiotic use in livestock and its effect on resistant bacteria in humans, but regardless of where the science takes us, there is no question that consumers are interested in ABF and organic products.”
Dietz & Watson has committed that, moving forward, all raw materials for every item that the company prepares will come from suppliers who limit the use of human antibiotics except in the case of humane, therapeutic treatment of illness. The company hasn’t been working with suppliers that routinely use antibiotics to promote growth since 2016, and conducts annual audits of each and every one of its suppliers to ensure they are committed to the ABF program and standards.
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Dietz & Watson Originals Organic Beef Jerky is offered four flavors: Chipotle, Pepper, Teriyaki and Classic Beef Jerky. It’s packaged in 2.5-ounce resealable pouches.
The line also includes three varieties of olives imported from Italy in Seasoned, Green and Citrus. They’re packaged in 2.2-ounce pouches. Dietz & Watson also offers Roasted Red and Yellow Peppers, Tri-Color Sweety Peppers, Sweety Pepper Drops and mixed packs of Piquillo Peppers with Artichoke Quarters, Artichoke Halves and Eggplant in 12-ounce packages.
The company also offers no antibiotics ever Italian specialty chubs, including a Truffle Salami, Sopressata, Pepper Salami, Chorizo, Genoa Salami and an Herb de Provence Salami. Rounding out the line are 4-ounce packs of meat and cheese medallions and mini paninos that include peperoni, genoa salami or prosciutto wrapped over mozzarella cheese.