Crisp Power Healthy Pretzel Snack Launches in Select Costco Stores

Crisp Power, the latest launch from the snack innovators behind Dream Pretzel, is rolling out its healthy high-protein, low-carb pretzels in select Costco locations. Beginning June 1, the patent-pending pretzels will hit shelves to make snack time easier for Costco members starting with San Diego, Albuquerque, Las Vegas, Denver and Utah with more to come. With this debut, now is the time to say goodbye to empty calorie snacks and deceptively sugary protein bars.

With a large punch of protein in just one serving, Crisp Power makes snack time count. Crisp Power brings consumers a plant-based snack consisting of grains and legumes, with 15 grams of protein, 6 grams of dietary fiber, 3 grams of net carbohydrates and all nine necessary amino acids (BCAA) in one serving. These first-of-its-kind pretzels bring a more convenient and an even tastier option for protein consumption. While maintaining its status of being keto-friendly, diabetic-friendly, sugar-free and plant-based, the protein itself is a good source of protein certified by the FDA and is great for anyone looking to boost their daily protein consumption.

Crisp Power represents a new arena in the high-protein market where smart choices and incredible flavors come together to fuel the day, from the time folks start their workout, workday or weekend. With these new snacks, fitness lovers, busy moms, teens, tweens and every snacker in between gets a more convenient and tastier option for protein consumption. With no sugar at all, very few carbohydrates and no artificial flavors or fragrances, Crisp Power brings a high-quality protein that also contains all the necessary BCAAs for anyone looking to enrich their protein intake conveniently.

“After years of exploring and developing the perfect snack recipe that powers up the protein and dials down the carbs, we are overjoyed to finally introduce our delicious Crisp Power snack bags to Costco customers. Crisp Power’s patent-pending pretzels are irresistibly crunchy, deliciously versatile and full of both protein and fiber so our customers feel better with every bite,” said Gilad Zilberberg, founder, and CEO of Crisp Power.

Crisp Power is revolutionizing how simple it is to eat between meals with its Sea Salt, Sesame and Everything options. Every bite satisfies the craving for a savory treat yet empowers snackers to get what they need in a new way – beyond protein bars and power bites. Anyone can enjoy the power of the pretzel as a quick nosh straight out of the bag or paired with hummus, healthy dips and cheeses.

For those looking to grab a quick bite on the go, fuel up for a workout, or share with friends and family, Crisp Power is designed to fit seamlessly into everyday occasions. In the snack aisles often dominated by empty calorie options, Crisp Power aims to stand out as a beacon of health and flavor. Crisp Power is proud to introduce a product that challenges the norms of the snack aisle and offers a nutritious alternative. By entering the grocery shelves, the new protein pretzels will transform how people perceive snacks, showing that indulgence and health can coexist. Whether nestled among traditional snacks or highlighted in a health-focused section, Crisp Power is set to revolutionize snack time, offering a guilt-free, protein-rich choice for those in search of something better.

Costco shoppers can exclusively find Crisp Power’s unique value bags for this best-in-class better-for-you low-carb snack, for a total of 195 grams of protein per purchase; only 5 cents per gram!

Crisp Power is available at Costco in the San Diego Region while supplies last including stores in California, New Mexico, Nevada, Colorado, and Utah with plans to roll out nationwide.

For more information, visit crisppower.com.

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