CORE Nutrition, purveyors of CORE® Hydration premium bottled water, announces its major market rollout of its newest innovation, CORE Organic, a USDA-certified organic fruit-infused beverage with antioxidants and only five calories per serving. The new beverage will roll out into grocers including Kroger, Safeway/Albertson’s, Save Mart/Lucky Supermarkets, H-E-B, Sprouts Farmers Market, Acme, Tops Friendly Markets, Bristol Farms, and select Whole Foods Markets through May. Additionally, extensive distribution will kick in at 7-Eleven locations on both coasts as part of the retailer’s push for “better for you” beverages.
Known for CORE Hydration premium bottled water, CORE Nutrition has developed a first of its kind – an organic and low calorie drink that tastes great without the worry of artificial ingredients, high calorie counts or sugar.
With CORE Organic, the company is tapping into America’s growing demand for organics, a market estimated at $40 billion that grew by 11 percent in 2014, according to Mintel. Additionally, 85 percent of Americans are currently buying organic and 75 percent of conventional grocery stores are carrying organic products nationwide.