A More Convenient Way to Maple Your Morning
By Lorrie Baumann
Coombs Family Farms launched its new Maple Stream at the Fancy Food Show. Maple Stream is 100 percent pure USDA certified organic maple syrup, packaged in an eco-friendly can that doesn’t need to be refrigerated, as other maple products do, so it’s very convenient for a multitude of uses. Coombs Family Farms sources additional maple from small family farms in the U.S. – more than 3,000 of them – that share its commitment to quality, environment stewardship and sustainable forestry management. By purchasing their syrup, and bringing it to market, Coombs Family Farms supports other small farmers and builds local, rural economies.
In the Maple Stream, the syrup is forced out of the can by air pressure. The syrup streams rather than sprays, so it’s not not atomized into a fine mist. Coombs Family Farms Maple Stream offers the distinct advantage that it’s not going to spill all over the table if it gets tipped. Mess-free and portion-controlled, the product helps consumers avoid sticky situations.
During consumer testing for the new product, one of the things that the company heard from parents was that they’d use real maple syrup themselves, but they didn’t want to give it to their kids because they didn’t want to take the risk that it would be spilled and wasted. This new packaging solves that problem.
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The Maple Stream doesn’t require refrigeration because the syrup is sealed so that no air can get into it, so bacteria can’t grow. “From the bulk containers to this package, it’s a unique way of packing it,” said Arnold Coombs, Director of Sales and Marketing for Coombs Family Farms and a seventh generation sugarmaker.
Since it doesn’t need refrigeration, the Maple Stream can come warm to the table, so it doesn’t cool down the flapjacks or the French toast or the coffee or tea to which it’s added. “We’re spoiled up here in Vermont, and a lot of people put maple in their coffee or tea,” Coombs said. “We have a local bartender who’s experimenting with it for maple mojitos – it’s a lot easier just to squirt it in than to go to the refrigerator for a bottle. A lot of uses we hadn’t thought of are now coming to light.”
Coombs Family Farms Maple Stream is shipping in September. The 7-ounce can retails for $7.99 – similar in price to an 8-ounce bottle of traditionally packaged pure maple syrup. “It’s a little bit more expensive but a lot more convenient,” Coombs said.
