Chloe’s Launches Dairy Free Dark Chocolate Dipped Pops, Nickelodeon Pops

Published June 13, 2019

By Lorrie Baumann

Chloe’s™ has expanded its line of Fruit Pops made from only fruit, water and cane sugar with new Dairy Free Dark Chocolate Dipped and Nickelodeon-branded Pops. “We created Chloe’s with kids in mind. At the outset, we were simply looking to offer a clean, delicious frozen treat that kids would love and parents would feel great about serving to their family,” said Founder Chloe Epstein.

She started the company in 2010 with a New York City store that competed with frozen yogurt shops with its line of Soft Serve Fruit made from just fruit, water and cane sugar. A downtown flagship store remains open, but the company has since shifted its focus to packaged retail products like the Fruit Pops. Starting in 2014, Chloe’s now offers nine core varieties that had been popular in the New York shop: Mango, Strawberry, Dark Chocolate, Blueberry, Cold Pressed Coffee fueled by La Colombe, Raspberry, Pomegranate, Tangerine and Pineapple.

With the new introductions, that line has expanded to include Banana, Strawberry and Dark Chocolate Pops dipped in Dairy Free Dark Chocolate. The Dark Chocolate Dipped Pops are also rolled in a quinoa puff, so they’re crunchy, while still being gluten free like the rest of the line.

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The Nickelodeon-branded kids Pops are smaller in size and offered in two new varieties. Blueberry-Banana pays homage to characters from “Thomas and Friends,” while “Sunny Day” is honored with a Strawberry-Mango Pop. “We are able to excite the kids with the packaging of the new fruit combinations, and with flavors they love – and at the same time, please the parents with the clean, simple ingredient label,” Epstein said.

The original line of Chloe’s Fruit Pops are sold in packages of four 2.5-ounce Pops that retail for about $3.99. The Dairy Free Dark Chocolate Dipped Pops are also sold in boxes of four, and they retail for about $4.99. The Nickelodeon-branded products are sold in boxes of 10 1.5-ounce pops that retail for about $3.98 to $6.99.

The Dark Chocolate Dipped are shipping now, while Nickelodeon Pops should be reaching markets early this month.