Grocery Industry Veteran Fenyo Joins Grabango as CMO
Ken Fenyo has joined Grabango as the first chief marketing officer for the checkout-free technology company. Previously a senior executive at Kroger and CEO of digital coupon pioneer YOU Technology, Fenyo is a grocery industry veteran and recognized expert who brings decades of experience working at the intersection of retail and technology.
“Ken’s appointment as CMO marks an important step in Grabango’s journey, as well as a vote of confidence in our technology and market leadership,” said Will Glaser, CEO, and founder of Grabango. “Ken has a proven track record creating and scaling transformative technology for retail and grocery, which makes him perfectly suited to lead Grabango marketing as we usher in a better and more convenient way to shop.”
As the only technology provider delivering an enterprise-class, checkout-free solution suitable for operation in existing stores, Grabango works with major retailers, including bp, Chevron, Circle K, and Mapco, to deliver a next-generation retail experience for shoppers. As CMO, Fenyo’s focus is on scaling Grabango’s network of checkout-free enabled stores and shaping a delightful, new experience for grocery and convenience store shoppers.
“Checkout-free is the future of retail, and it’s clear that Grabango is the only player in the market right now with the technology and expertise to make it an everyday reality,” said Fenyo. “I am a firm believer that retailers have a huge opportunity to transform their businesses with frictionless technology. I am thrilled to join the team with the most innovative and scalable solution.”
Fenyo joins Grabango from Coresight Research, where, as president, research & advisory he delivered data-driven insights on retail and technology, led the advisory business, and accelerated growth for his retail clients. At McKinsey & Company, Fenyo led Consumer Markets for Fuel, McKinsey’s startup practice. Fenyo was previously CEO of the cloud-based digital coupon and loyalty platform YOU Technology, where he built the business into the retail industry’s largest incentive network with clients including Kroger, Wakefern, Fresh Direct, and more. As VP of Loyalty & Digital at The Kroger Co., Fenyo created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, and overhauled its $100 million+ personalized marketing program.
Fenyo is a well-known retail industry expert who regularly is quoted in media such as The Wall Street Journal, Bloomberg and more and speaks at industry events, including Groceryshop, Shoptalk, NACS, and the FMI Midwinter Executive Conference.
Grabango leverages pure computer vision technology developed by leading experts in the field to offer a fully contactless shopping experience. Grabango’s checkout-free solution eliminates shrink, increases store capacity, and boosts shopper loyalty. In addition, the technology installs easily without any interruption to store operations, doesn’t require changes to store layout or product mix, and doesn’t require special carts or gates.
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