Celebrity Chef Anna Rossi Presents Easter Recipes
The Fresh Market is welcoming spring and the upcoming holiday by launching an annual partnership with Boston celebrity Chef Anna Rossi, starting with Easter recipes. In her new role as a brand ambassador and spokesperson, Rossi will create recipes, lifestyle content and host a monthly livestreaming shoppable event on the company’s website.
Rossi hosted a live event, “Plan an Easter to Remember with The Fresh Market & Chef Anna Rossi,” bringing Easter to life with chef-inspired recipes and tips for a memorable holiday. Guests could shop live during the event and the replay (March 23-April 9).
“The Fresh Market has served as a cornerstone of inspiration for me as a chef and home cook for years,” said Rossi. “I’m thrilled to join forces professionally with a team that shares a passion for thoughtfully sourcing and celebrating delicious products, quality ingredients and unforgettable recipes. We are now taking that to the next level on an innovative platform that has the capacity to connect and engage with customers in a meaningful and immersive way.”
The creative collaboration of The Fresh Market and Rossi is already igniting national attention. The Fresh Market, in partnership with Firework, the video commerce leader, was recognized with the Best Live Video Strategy Award at this year’s Digiday Video and TV Awards. More than 845,000 people tuned in to watch Rossi prepare The Fresh Market’s Ultimate Thanksgiving Meal during last November’s livestream, making it one of the most viewed episodes.
Partnering with Chef Anna Rossi as a brand ambassador strengthens and adds value to The Fresh Market’s growing Shoppable Video-Live Commerce Retail Media Network. Now brand partners will benefit from a professional celebrity chef creating recipes with their products and highlighting the features through sponsored ad segments. By leveraging the Firework platform to enable a video driven RMN experience, The Fresh Market believes that providing brands the opportunity to engage, inspire and convert shoppers through a hosted cooking and lifestyle segment will heighten that brand’s visibility in a marketplace where and when shoppers are most likely to transact.
“We are thrilled that Chef Anna Rossi has joined the shoppable livestream brand ambassador team at The Fresh Market and believe our vendor partners will be too,” said Chief Marketing Officer Kevin Miller. “Chef Rossi’s exuberant personality captivates our livestream audiences and brings The Fresh Market brand experience of joy, anticipation and trust to life with each shoppable episode.”
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Milkboy Alpine Milk Lemon/Ginger Bar Flavor to Debut at NPEW
Milkboy Swiss Chocolates will introduce its new Alpine Milk with Refreshing Lemon and Ginger Bar at Natural Products Expo West, from March 8-10 at the Anaheim Convention Center. From their Swiss Chalet-themed booth (#N1448 in the North Hall), Milkboy will give chocolate lovers a taste of the smooth milk chocolate bar with essential lemon oil and candied ginger.
The bar joins a product line that includes other flavors like Finest Alpine Milk, Alpine Milk with Roasted Almonds, Alpine Milk with Crunchy Caramel and Sea Salt, White Chocolate with Bourbon Vanilla, Extra Dark 85 percent cocoa, finest 72 percent cocoa with Fresh Roasted Coffee, and Finest 72 percent cocoa with Crispy Mint. The 3.5 oz bar has a suggested retail price of $4.99.
“We’re excited to introduce customers to our Alpine Milk with Refreshing Lemon and Ginger bar at Expo West and think people will love this unique flavor combination,” said Milkboy founder Emanuel Schmerling. “We use milk sourced from the Swiss Alps and Rainforest Alliance-certified cocoa to make some of the finest milk chocolate bars in the world. We invite chocolate lovers to visit our Swiss Chalet booth at Expo West and try all our flavors.”
Milkboy Swiss Chocolates are sold at many specialty food retailers, including all United States Whole Foods Market locations. Chocolates are also available online at https://milkboy.com/ and on Amazon.
Milkboy Swiss Chocolates is on a mission to source the finest quality, natural and sustainable ingredients in order to create extraordinary chocolate and practice traditional Swiss chocolate manufacturing without compromise or shortcuts. Chocolates are produced in Switzerland from milk sourced from the Swiss Alpine region.
Milkboy Swiss Chocolates is a five-time sofi Award winner for Best Chocolates, including a 2021 sofi Gold Award for the Best Milk Chocolate, and 5-time Great Taste Award winner. The chocolates are gluten-free, non-GMO, soy-free and certified Kosher. Milkboy chocolate uses only Rainforest Alliance-certified cocoa in its chocolate products and Forest Stewardship Council certified paper for its packaging. Follow Milkboy on Instagram or Facebook @milkboychocolate.
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Happy Thanksgiving from Gourmet News
From all of us at Gourmet News, we wish you a filling, fulfilling and Happy Thanksgiving.
