New Coffee Creamers Appeal to the Dairy-Cautious
By Lorrie Baumann
Austin, Texas-based Picnik is launching from its foodservice origins into the retail market with a line of creamers designed to provide those with concerns about dairy products to enjoy a creamy coffee again. The launch, helmed by consumer packaged goods veteran Andy Malloy, includes Dairy-Free Collagen and Vegan Creamers along with a fresh look for the line, which also includes Picnik’s unsweetened Original Creamer.
All Picnik Creamers are keto-certified, Non-GMO Project Verified, and contain zero sugar or net carbohydrates. Like Picnik’s Original Creamer, the two new options are unsweetened, powered by MCT [medium-chain triglycerides] oil for an energy and brain boost, and have a similar flavor profile to half-and-half. “This allows people to indulge in a way that people with dietary restrictions can’t otherwise do,” Malloy said. “Many of Picnik’s values fall into that better-for-you category that I’m passionate about.”
The Picnik’s new Vegan Creamer is made with coconut cream, cashew milk and MCT oil for a silky dairy-free creamer that’s paleo-friendly and keto-certified. The Picnik’s new Collagen Creamer features grass-fed collagen and rich cashew cream to offer an added boost for hair, skin, gut and joints. It’s paleo-friendly and keto-certified.
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The products, like the Picnik’s Original Creamer, are now offered in vibrant and modern packaging that puts a spotlight on the ingredients that appeal to paleo-, keto- and other nutrition-conscious shoppers while creating a strong and attractive brand block on shelf. The recipes for the products were developed by brand Founder Naomi Seifter, who opened Picnik in a food trailer made from a repurposed shipping container in Austin in 2013. From her food trailer, she offered grab-and-go lunch items along with the butter coffee that developed a cult following for her the brand. In 2016, she opened her first brick-and-mortar cafe full-service restaurant in Austin. “My initial reaction was a bit of awe because it was extremely crowded and busy, and you could tell that people just loved being there,” Malloy said of his first visit to the cafe. “It has healthy food that tasted amazing.”
Seifter expanded with a second food trailer and developed her first ready-to-drink coffee in 2017. Malloy joined the brand just this year after a career that included 20 many years with Frito-Lay and, most recently, as chief executive officer of Hail Merry. He’s made a specialty of growing brands in the CPG industry and has partnered with Seifter on this end of the business. “Naomi created Picnik after a life-changing difference in what the fats did for her physical health and mental clarity. Now they’re getting back to where they started with functionality for physical and baking needs,” he said. “She is the gatekeeper to innovation and built all the recipes. We have a chef in our restaurant who helps as well, but the making of our products comes through her and her physical health and mental clarity.”
“I created Picnik after discovering the life-changing difference that high-quality fats and other functional ingredients could have on physical health and mental clarity,” Seifter said. “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs. Inclusiveness is a core value we live by, so I’ve worked hard to create our new offerings keeping in mind consumers who are vegan or prefer plant-based food as well as the millions out there who are already putting collagen in their coffee daily.”
For more information, visit www.picnikaustin.com.
Sabra Partners with HelloFresh to Bring Hummus Home for Dinner
For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.
“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Chief Marketing Officer for Sabra. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”
The Chicken Gyro Couscous Bowl, available for delivery December 7-13, features a za’atar-spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. The Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
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HelloFresh meals featuring Sabra hummus are available for order on hellofresh.com now.
Kontos Foods to Launch Gorditas Flatbread at IDDBA
Kontos Foods, Inc. will be showing off its latest flatbread innovation off at the IDDBA ’19 Show this weekend. Gorditas, which were unveiled earlier this month, are handmade soft flatbread “taco shells,” perfect for making stuffed taco sandwiches, filled with meat, cheese, salsa or sour cream. Kontos, a U.S.- based manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods, will be showcasing Gorditas among many other favorite products at the International Dairy, Deli, Bakery Association Show. The show takes place June 2-4, 2019 at the Orange County Convention Center in Orlando.
Like most of Kontos’ flatbreads, Gorditas contain no trans fats, are 100 percent vegetarian, certified kosher-pareve (Pas Yisroel) and halal. They come packed 6/10 – 19.70 ounces to a case, and they require minimal reheating for added flexibility. Gorditas literally mean “chubby” in Spanish and describe a sandwich stuffed with meat, cheese or other fillings.
Other featured items at the IDDBA show include Pre-Grilled Cocktail Flatbreads, Pre-Grilled, Mini Oval Flatbreads, Pocket-Less Pita® and Gluten-Free Wraps.In addition to its many breads, some of Kontos featured specialty products include All-Natural, French-Style Crepes, International Pastry Puffs (also known as Loukoumades or Zeppole), Greek Yogurt, Imported Feta Cheese, Dolmades, Hummus and Tzatziki dips.
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The IDDBA Show is the largest industry-only show for dairy, deli, bakery industries. Last year’s show included attendees from 65 of the top 75-top ranked supermarket and grocery store chains, representing 28,407 stores with total category sales of more than $124 billion.
“Great bread and fresh ingredients are the starting point for every delicious sandwich made,” said Steve Kontos, President and Owner of Kontos Foods. “This is exactly why the IDDBA audience—from wholesale buyers, to retail chains, to small- and medium-sized restaurants and delis, appreciate our artisan bread. Consumers have a growing appetite for products like ours that have fresh, wholesome ingredients. This is a fantastic venue for us to network with these buyers and expand our share of market.”
