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Elements Truffles Brings Balance To Indulgent Chocolate

By Greg Gonzales

Stopping to take a breath now and then can help us pay attention to our inner voices. That’s how Alak Vasa, co-Founder of Elements Truffles, says she found her way to making chocolate. She left a career on Wall Street to follow her passion, and now she and her team make truffles and chocolate bars with a mission in mind.

Vasa spent more than a decade on Wall Street before she quit to train at Financier Patisserie in Manhattan. A friend had introduced her to meditation, which enabled her to understand herself better, she said. While she appreciated the chance to learn a new craft, she still didn’t feel at home. That inner voice kept getting louder, she said, telling her she had to create something of her own. In 2015, she got to work finding the right product.

“I never thought I would be making chocolate,” said Vasa. “When I quit my job I didn’t know what I wanted to do, but I did know I wanted to do something with food and with good food ― food that you can trust, food that you can give to your child and not worry about what they’re eating ― and to build a company with values, in terms of the partnerships, the sourcing of ingredients, the packaging, the people. When we decided we wanted to build the company, we wanted to be mindful, to make it a human-centric company.”

The brand makes chocolates in small batches that are raw, organic, dairy-free, with no refined sugars, preservatives or emulsifiers. Each of its products is made in its New Jersey facility, where they’re sweetened with local honey that makes each bite melt slowly. Elements Truffles mixes in essential oils, ginger, black pepper, beet root, turmeric and lavender into its products. The result is a new kind of flavor experience, and a bar that’s less likely to end in a sugar crash.

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Beyond providing nutrient-dense, delicious chocolate to customers, Elements Truffles also donates 25 percent of its profits to the Care for Children project by the Art of Living Foundation, a non-profit. The project helps educate underprivileged kids in India.

And it’s not just chocolate bars at Elements Truffles. The company also sells Turmeric-Infused Drinking Chocolate, truffles infused with flavors like turmeric or cardamom or lavender, and gift boxes that contain an assortment of all the company’s products as well as smaller bars in the Pantry Edition line.

All the bars come in a cardboard box, with a fabric label hand-stitched onto the box, colored with vegetable ink. On the back, consumers can read about Ayurveda and Ayurvedic doshas, right above the nutrition facts.

Suggested retail prices are $6.99 for the bars, $4 for Pantry Edition bars, $12 for drinking chocolate, $12 for a small box of truffles and $35 for a large box of truffles.

Coolhaus Debuts Dairy-Free Line of Pints and Sammies

Coolhaus has launched a dairy-free line of frozen desserts to go along with its premium ice creams and ice cream sandwiches. The plant-based SKUs are now available online through the brand’s website and will be expanding into Whole Foods Markets this April with additional retail distribution to follow.

Thoughtfully crafted with the highest quality ingredients and superior creamy texture the brand is famous for, the Coolhaus dairy-free line is made with a base that differentiates itself from other vegan ice cream brands on the market by introducing unique ingredients such as organic cocoa-butter, pea protein, and organic whole grain brown rice.

The dairy-free line will also continue the brand’s endeavor to adopt more sustainable practices to keep the earth healthy. Earlier this year Coolhaus received a certificate from the Culver City Sustainable Business Program for its “Going Green” initiatives, and now the brand is channeling that same energy into dessert options with environmentally-conscious and sustainably-sourced ingredients.
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Due to an ever-increasing demand for plant-based dessert alternatives, Coolhaus Chief Executive Officer and co-Founder Natasha Case set out to innovate the dairy-free ice cream category with Coolhaus’ signature inventive flavors. The dairy-free pint flavors include Salted Caramel Crunch, Dirty Mint Chip, Cookie Dough Lyfe, Chocolate Campfire S’Mores, Peanut Butter Fudge Chip, Chocolate Sandwich Cookie Crumb and Mocha Marcona Almond Fudge. The dairy-free cookie sandwich flavors include Horchata with Snickerdoodle cookies, Dirty Mint Chip with double chocolate cookies, Tahitian Vanilla Bean with chocolate chip cookies, Cookie Dough Lyfe with chocolate chip cookies and Cookies and Cream with double chocolate cookies. Each pint is priced at $6.99, while sammies are priced at $5.49.

“We’re really excited to launch a dairy-free line that’s inclusive of plant-based diets without compromising on decadence,” said Case. “Our dairy-free experience will be just as rich and self-indulgent as our dairy line, and we can’t wait for vegan and dairy ice cream-lovers alike to taste it!”

Explore Cuisine to Unveil New Look, New Products at Expo West

Explore Cuisine, a global maker of organic, plant-based foods and pastas, will be unveiling a brand new organic look and three new products at the upcoming Natural Products Expo West trade show this March.

The brand has taken the time to refresh its look to match more of the wholesomeness inside the box. The new design incorporates an easy to prepare delicious recipe, a see-through circle, easy to read call out panel, and the importance of giving back with The Food To Thrive Foundation, which receives 2 percent of all proceeds to educate and empower farmers. The new look will be rolling out to stores in late spring.

Explore Cuisine is also expanding its top-selling product line of better-for-you pastas to include a new SKU, Black Bean & Sesame Fettuccine, which is made from two ingredients: organic black bean flour (black soybeans) and organic black sesame flour. The fettuccine is packed with 23 grams of protein and 13 grams of fiber per two ounce serving and is filled with vitamins and minerals. This product is available online as well as through retailers nationwide.
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Innovation is key to the brand, and breaking into a new aisle is about to happen with a new twist to rice called Risoni, a better-for-you rice alternative. The rice-shaped organic pasta will be introduced in two flavors: Organic Chickpea and Organic Red Lentil. The Risoni line will be imported from Italy, is 100percent organic, gluten free, vegan, and offers 12 to 14 grams of protein per two ounce serving. Explore Cuisine’s Risoni is expected to be available to consumers in March.

“Explore Cuisine looks to inspire creativity and innovation in the kitchen, while focusing on the quality and taste of our products,” said Greg Forbes, Chief Executive Officer of Explore Cuisine. “We are excited to now offer Black Bean & Sesame Fettuccine and to introduce the new Risoni category. It is an exciting time for the brand, and we can’t wait to see the new frontiers our customers take with these products.”