Crunchmaster is announcing a new line of grain-free crackers. The brand’s latest extension provides a delicious new option for those looking to be grain-free which will complement Crunchmaster’s existing Multi-Grain portfolio.
Being grain-free isn’t just a commitment to a lifestyle; it’s also been proven that removing grain from one’s diet can improve health in a variety of ways. For many people, grains can be difficult to digest and can aggravate symptoms of digestive disorders. Finally, research suggests that following a grain-free diet can help support the beneficial bacteria in your gut to maximize the health of your microbiome.
“Crunchmaster has always been committed to creating wholesome snacks that don’t compromise on taste,” said Kim Holman, Marketing Director at TH Foods, Crunchmaster’s parent company. “We’re constantly looking to innovate and expand our product lines in ways that respond to our consumers’ desire for delicious, on-trend snacks that fit into their healthy lifestyle and meet their dietary needs. Our new grain-free line made perfect sense as a new way to meet this demand.”
These crunchy, baked crackers are made from cassava flour and other grain-free ingredients for a simple, savory taste. The new line is available in three exciting flavors, two of which are vegan: Lightly Salted; Mediterranean Herb; and Romano, Asiago & Cheddar.
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Being touted as the next big superfood, the primary ingredient in Crunchmaster Grain-Free Crackers is cassava, a root vegetable native to South America. Also known as yuca or manioc, cassava is paleo and vegan friendly as well as gluten and nut free, making it an excellent alternative for those with intolerances. Cassava is also nutrient-rich and packed with fiber, potassium, iron and vitamin C.
The new Grain-Free line delivers on the satisfying crunch and flavor customers have come to expect from the brand while delivering on an ingredient promise that fulfills their desire to enjoy a healthy but delicious snacking option. Along with the brand pillars of being gluten-free and made with no artificial flavors and colors, the new line is made with non-GMO ingredients for clean label, on-trend and flavorful snacking.
A sneak peek of the new Grain-Free line will be available at the Summer Fancy Food Show.
The plant-powered snack revolution continues at REAL FOOD FROM THE GROUND UP™ with the expansion of its cauliflower-based snack line that now includes Stars, Stalks and Tortilla Chips. Also joining alongside its cauliflower counterpart is butternut squash, the newest ingredient base for the brand’s Pretzel line.
REAL FOOD FROM THE GROUND UP launched less than a year ago with a line of cauliflower-based snacks that included crackers and pretzels made from real veggies. Both lines have been celebrated as plant-based, better-for-you versions of familiar formats like the cheesy crackers you ate as a kid and traditional pretzels made from wheat flour.
REAL FOOD FROM THE GROUND UP is expanding the cracker line with the launch of cauliflower-based star shaped crackers in Cheddar, Pizza and Sea Salt flavors. The brand is also launching cauliflower-based stalks, which are light and airy puff-like tubes, in Cheddar and Sea Salt flavors. The brand’s cauliflower-based Grain Free Tortilla Chips in Sea Salt, Nacho and Lime flavors were also unveiled in March 2019.
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All REAL FOOD FROM THE GROUND UP snacks are certified by the Non-GMO Project, certified gluten-free and made from real vegetables and vegan ingredients. The snacks are a fun and tasty way to sneak in some nutrition at snack time.
“We are excited to expand our award-winning cauliflower-based snack line with the launches of Stars, Stalks and Tortilla Chips and to venture into a new vegetable offering with butternut squash-based pretzels,” said Aaron Greenwald, President of REAL FOOD FROM THE GROUND UP. “At REAL FOOD FROM THE GROUND UP, we’re proud to be able to offer snacks, made from real veggies, that taste as delicious as the conventional versions, but deliver high nutrition standards. This is just the beginning for us; with an abundant innovation pipeline highlighting consumers’ favorite veggies, there will be a REAL FOOD FROM THE GROUND UP snack for everyone in the family in 2019.”
Nearly 45 percent of Americans are experimenting with their approach to eating, and many of them are looking to gluten-free or plant-based diets. Udi’s® and Gardein™ products provide the delicious flavor, ease of use and category expertise you need to take your menu beyond the basics and offer something for everyone.
Gardein Plant-Based Protein
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Udi’s Gluten Free
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Easy to Implement
Don’t miss out on the additional traffic, revenue and customer satisfaction from patrons seeking plant-based or gluten-free options. Both Gardein and Udi’s products are nearly effortless to implement in your existing menu – then use their broad product portfolios to inspire even more creative menu ideas.