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Special Diets

Elements Truffles Brings Balance To Indulgent Chocolate

By Greg Gonzales

Stopping to take a breath now and then can help us pay attention to our inner voices. That’s how Alak Vasa, co-Founder of Elements Truffles, says she found her way to making chocolate. She left a career on Wall Street to follow her passion, and now she and her team make truffles and chocolate bars with a mission in mind.

Vasa spent more than a decade on Wall Street before she quit to train at Financier Patisserie in Manhattan. A friend had introduced her to meditation, which enabled her to understand herself better, she said. While she appreciated the chance to learn a new craft, she still didn’t feel at home. That inner voice kept getting louder, she said, telling her she had to create something of her own. In 2015, she got to work finding the right product.

“I never thought I would be making chocolate,” said Vasa. “When I quit my job I didn’t know what I wanted to do, but I did know I wanted to do something with food and with good food ― food that you can trust, food that you can give to your child and not worry about what they’re eating ― and to build a company with values, in terms of the partnerships, the sourcing of ingredients, the packaging, the people. When we decided we wanted to build the company, we wanted to be mindful, to make it a human-centric company.”

The brand makes chocolates in small batches that are raw, organic, dairy-free, with no refined sugars, preservatives or emulsifiers. Each of its products is made in its New Jersey facility, where they’re sweetened with local honey that makes each bite melt slowly. Elements Truffles mixes in essential oils, ginger, black pepper, beet root, turmeric and lavender into its products. The result is a new kind of flavor experience, and a bar that’s less likely to end in a sugar crash.

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Beyond providing nutrient-dense, delicious chocolate to customers, Elements Truffles also donates 25 percent of its profits to the Care for Children project by the Art of Living Foundation, a non-profit. The project helps educate underprivileged kids in India.

And it’s not just chocolate bars at Elements Truffles. The company also sells Turmeric-Infused Drinking Chocolate, truffles infused with flavors like turmeric or cardamom or lavender, and gift boxes that contain an assortment of all the company’s products as well as smaller bars in the Pantry Edition line.

All the bars come in a cardboard box, with a fabric label hand-stitched onto the box, colored with vegetable ink. On the back, consumers can read about Ayurveda and Ayurvedic doshas, right above the nutrition facts.

Suggested retail prices are $6.99 for the bars, $4 for Pantry Edition bars, $12 for drinking chocolate, $12 for a small box of truffles and $35 for a large box of truffles.

Smart Flour Reformulates Ancient-Grain Pizzas

Smart Flour, which makes ancient-grain pizzas and crusts, has reformulated its lineup to deliver more flavor in every bite. The company has replaced its original whole-milke mozzarella with low-moisture, part-skim mozzarella in all of its pizzas so they’re less likely to burn and come out of the oven with better texture. The meat pieces are cut into smaller pieces now in both Smart Flour’s Uncured Pepperoni and Chicken Sausage Pizzas. That ensures that consumers will get even distribution of the toppings so they taste the meat in every bite. Smart Flour Classic Cheese Pizza is now Four Cheese Pizza, with Parmesan and romano cheeses now added to the original mozzarella and provolone blend, and for its Traditional Margherita, Smart Flour is now using fresh basil.

What hasn’t changed is the brand’s commitment to serving up ancient grains in every slice. Smart Flour’s certified gluten-free pizzas start with a Non-GMO Project Verified crust that’s made with a unique flour blend of sorghum, amaranth and teff. These ingredients give the pizzas a healthy boost of fiber, protein, calcium, vitamins and minerals that far surpasses the nutritional profile of other whole-grain- and gluten-free options on the market. The gourmet pies are then topped with carefully-selected, clean ingredients that include a traditional and tasty tomato sauce, hormone-free cheese blend, and the best-tasting, nitrate/nitrite-free uncured pepperoni and hand-selected sausage in the meat versions.
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Smart Flour’s pizzas are available at select natural and mainstream markets nationwide for a suggested retail price of $6.99 to $7.99.

Coolhaus Debuts Dairy-Free Line of Pints and Sammies

Coolhaus has launched a dairy-free line of frozen desserts to go along with its premium ice creams and ice cream sandwiches. The plant-based SKUs are now available online through the brand’s website and will be expanding into Whole Foods Markets this April with additional retail distribution to follow.

Thoughtfully crafted with the highest quality ingredients and superior creamy texture the brand is famous for, the Coolhaus dairy-free line is made with a base that differentiates itself from other vegan ice cream brands on the market by introducing unique ingredients such as organic cocoa-butter, pea protein, and organic whole grain brown rice.

The dairy-free line will also continue the brand’s endeavor to adopt more sustainable practices to keep the earth healthy. Earlier this year Coolhaus received a certificate from the Culver City Sustainable Business Program for its “Going Green” initiatives, and now the brand is channeling that same energy into dessert options with environmentally-conscious and sustainably-sourced ingredients.
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Due to an ever-increasing demand for plant-based dessert alternatives, Coolhaus Chief Executive Officer and co-Founder Natasha Case set out to innovate the dairy-free ice cream category with Coolhaus’ signature inventive flavors. The dairy-free pint flavors include Salted Caramel Crunch, Dirty Mint Chip, Cookie Dough Lyfe, Chocolate Campfire S’Mores, Peanut Butter Fudge Chip, Chocolate Sandwich Cookie Crumb and Mocha Marcona Almond Fudge. The dairy-free cookie sandwich flavors include Horchata with Snickerdoodle cookies, Dirty Mint Chip with double chocolate cookies, Tahitian Vanilla Bean with chocolate chip cookies, Cookie Dough Lyfe with chocolate chip cookies and Cookies and Cream with double chocolate cookies. Each pint is priced at $6.99, while sammies are priced at $5.49.

“We’re really excited to launch a dairy-free line that’s inclusive of plant-based diets without compromising on decadence,” said Case. “Our dairy-free experience will be just as rich and self-indulgent as our dairy line, and we can’t wait for vegan and dairy ice cream-lovers alike to taste it!”