Explore Cuisine to Unveil New Look, New Products at Expo West
Explore Cuisine, a global maker of organic, plant-based foods and pastas, will be unveiling a brand new organic look and three new products at the upcoming Natural Products Expo West trade show this March.
The brand has taken the time to refresh its look to match more of the wholesomeness inside the box. The new design incorporates an easy to prepare delicious recipe, a see-through circle, easy to read call out panel, and the importance of giving back with The Food To Thrive Foundation, which receives 2 percent of all proceeds to educate and empower farmers. The new look will be rolling out to stores in late spring.
Explore Cuisine is also expanding its top-selling product line of better-for-you pastas to include a new SKU, Black Bean & Sesame Fettuccine, which is made from two ingredients: organic black bean flour (black soybeans) and organic black sesame flour. The fettuccine is packed with 23 grams of protein and 13 grams of fiber per two ounce serving and is filled with vitamins and minerals. This product is available online as well as through retailers nationwide.
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Innovation is key to the brand, and breaking into a new aisle is about to happen with a new twist to rice called Risoni, a better-for-you rice alternative. The rice-shaped organic pasta will be introduced in two flavors: Organic Chickpea and Organic Red Lentil. The Risoni line will be imported from Italy, is 100percent organic, gluten free, vegan, and offers 12 to 14 grams of protein per two ounce serving. Explore Cuisine’s Risoni is expected to be available to consumers in March.
“Explore Cuisine looks to inspire creativity and innovation in the kitchen, while focusing on the quality and taste of our products,” said Greg Forbes, Chief Executive Officer of Explore Cuisine. “We are excited to now offer Black Bean & Sesame Fettuccine and to introduce the new Risoni category. It is an exciting time for the brand, and we can’t wait to see the new frontiers our customers take with these products.”
Organic Valley Brand Now on Deli Meats
“To millions of Americans, the name Organic Valley means great tasting, high-quality dairy products from family farms. The launch of Organic Valley Deli Meats marks a move from the label of sister brand Organic Prairie. Organic Valley ready-to-eat meats now mean great-tasting organic sandwich boards, snack trays and hors d’oeuvres platters anytime.
“Busy, health-conscious families want organic options for a quick lunch or snack,” said Brand Manager Ellie France. “These are Organic Valley’s first branded meat products. And we do it right — delicious offerings with no binders, fillers, carrageenan or added nitrates or nitrites.”
The change in name from organic meat pioneer Organic Prairie to Organic Valley means greater consumer brand recognition for the deli meat line. Organic Prairie has been producing meats without antibiotics, synthetic hormones or toxic pesticides since 1996. They come from the cooperative’s stable of family farms, which raise their animals humanely and with the utmost care.
The organic deli meats market experienced nearly 29 percent sales growth and 34 percent unit growth in the last 12 months. Consumers are looking for premium products with a simple ingredient list. Organic Valley Deli Meats are now in an easy-open BPA-free, recyclable tray with improved peel-ability and bolder flavors from the smokehouse. As a trusted brand with a proven track record, Organic Valley Deli Slices are the consummate choice.
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Organic Valley sliced deli meats will be available in seven all-organic varieties: uncured ham, smoked turkey, roast turkey, 100 percent grass-fed roast beef, roast chicken, pepperoni, and summer sausage. And like all Organic Valley products, antibiotics, synthetic hormones, toxic pesticides and GMOs are never used.
The newly branded Organic Valley Deli Meats have suggested retail prices ranging from $5.99 to $7.99 and are available now.
Stonyfield Organic Launches Get Out the Vote Campaign at Natural Products Expo West
Stonyfield, a company which grew from humble beginnings as a small organic farming school in New Hampshire 35 years ago is celebrating the return of co-founder Gary Hirshberg in the newly-created role of Chief Organic Optimist. In his new role, Hirshberg will help accelerate Stonyfield’s long-standing mission of healthy people and a healthy planet through new products, partnerships, and initiatives that embody Stonyfield’s, and Hirshberg’s, innate activist spirit.
“Although we’ve never stopped working for healthy people and a healthy planet, everyone at Stonyfield agrees that the planet needs stronger voices now more than ever,” explained Hirshberg. “Of course, just the daily act of supporting over 1,400 organic family farmers stewarding millions of chemical-free acres and helping tens of millions to enjoy delicious organic foods is meaningful, but in today’s policy and political landscape, all of that is not enough. It doesn’t matter to our children how much organic yogurt we produce, if their air, soil and water are seeing increased chemical contamination, and climate change is causing massive damage to our communities and to agriculture.
Hirshberg is officially re-engaged at Stonyfield’s New Hampshire headquarters working closely with the team to further energize the company’s longstanding mission in big and bold ways. In coming months, the company will be announcing several initiatives to empower consumers to help protect the planet and the next generation of its inhabitants, including an ambitious public awareness campaign, Make Earth Cool Again, launched at Natural Products Expo West.
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“I’m incredibly optimistic that Stonyfield can help lead the way in protecting more of our air, water and topsoils as well as animals and people from toxic persistent pesticides, herbicides, and other chemical inputs as well as climate changes that harm our children and the planet,” said Hirshberg. “The upcoming midterm elections are the best possible place for us to start making an immediate impact.”
“We’re thrilled to have Gary back to his activist role in the Stonyfield family,” says Esteve Torrens, Stonyfield President and CE-Yo. “Gary brings a spirit of activism and optimism that we can create a healthy world for our families today and generations to come, and he’s already harnessed that spirit for the Make Earth Cool Again campaign. Gary has long been a believer that business can be a force for change, and we look forward to having him help lead us on the journey ahead.”
