Zevia Names DeBow Jr. Chief Commercial Officer
Zevia PBC has appointed Greig P. DeBow Jr. as chief commercial officer, effective today.
DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability. He is responsible for driving market development in support of profitable growth for the Zevia brand through leadership across retail sales, eC\-commerce, business insights/category management and route-to-market and will report to Amy Taylor, president and CEO.
“Greig brings decades of deeply relevant experience, which is essential as we sharpen our go-to-market strategy, strengthen our business partnerships at retail and drive channel and geographic expansion,” Taylor said. “He is a well-respected industry leader and expert who is well-equipped to drive immediate impact and provide critical strategic input on our long-term growth plan. I look forward to partnering with Greig along with the rest of the leadership team as we continue to strengthen the brand, drive profitable growth and realize our mission centered around global health.”
Most recently, DeBow was the senior vice president of aales at Jack Link’s Protein Snacks, the number one meat snack provider worldwide, where he contributed to building a highly profitable category-leading brand. Prior to that, he served as vice president of sales & distribution at Danone North America, where he was responsible for the Convenience, Dollar, Discount, Drug, Export, and Distribution teams across four brand units with a $510 million revenue base.
DeBow also held a variety of roles at Pabst Brewing Company from 2015 to 2019 and gained commercial leadership experience at PepsiCo, Red Bull North America and Standard Beverage Corporation. He received his BBA in marketing and business from Texas A&M University.
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Supplant Sugars From Fiber to Debut at WFF
The Supplant Company has announced the introduction of premium inclusions made with the company’s flagship ingredient, Supplant sugars from fiber, beginning with Supplant Chocolate Chips.
To mark the launch of the Chocolate Chips, and coinciding with the Winter Fancy Food Show Feb. 6-8, Bouchon Las Vegas will be announcing a limited-edition menu item showcasing the new product made with Supplant sugars from fiber for locals and food show attendees.
The Supplant Company uses the fiber-rich parts of crops that don’t typically make their way into food to create Supplant sugars from fiber, which cooks, bakes, and caramelizes like traditional sugar. The product has fewer calories than cane sugar, a low glycemic response and the benefits of a prebiotic.
The Supplant Chocolate Chips contain no refined cane sugar and feature Supplant sugars from fiber. This new extension of The Supplant Company’s offering continues to gear toward commercial partners for direct wholesale purchase, including food service and CPG brands, with various applications including use in bakery, frozen dairy and non-dairy products.
“As we evolve our offering to better serve our commercial partners, we found that producing and distributing premium confectionery inclusions such as chocolate chips created with Supplant sugars from fiber grows our footprint and impact,” said Dr. Tom Simmons, founder and CEO. “Expanding our offering beyond a raw ingredient to inclusions and CPG products furthers our mission to create a whole new category of sugars from fiber and ultimately reduce the demand for cane sugar while providing a solution to agricultural food waste.”
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The Supplant Company’s direct-to-consumer Chocolate Bar offering created in collaboration with Chef Thomas Keller has undergone bold rebranding and reformulation to exclude all cane sugar and is available for the first time to retail partners.
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The Supplant Chocolate Chips and Supplant Chocolate Bars can be purchased wholesale by emailing sales@supplant.com. Consumers nationwide can order a taster pack of Supplant Chocolate Bars in collaboration with Chef Keller for $19.99.
Subscribe now to Gourmet News for specialty food industry updates and coverage of the Winter Fancy Food Show.
Noops Launches Oatmilk Puddings
Noops, the world’s first protein-rich, plant-based organic oatmilk pudding, has launched online and in select Northeast grocery retailers. Founded by Gregory Struck, who previously founded Hungryroot, Noops is poised to turn the snack world upside down with the introduction of an innovative superfood pudding that’s packed with real ingredients and powerful nutrition.
The new company recently closed a $2 million pre-seed capital investment with lead investor, NYC-based 25madison, as well as Unovis/New Crop Capital and Siddhi Capital.With the goal of creating a healthier future with food that is absolutely delicious, Noops will be using the funds to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.
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Noops will roll out in select natural specialty retailers and on Instacart in 4.75-ounce cups and four flavors: Cocoa, French Toast, Sticky Bun and Mocha, through the end of this month. Multipacks (8, 16 and 24 cups) in single and variety flavors can be purchased at eatnoops.com.
