Grain-Free Just Got Easy with Otto’s Cassava Flour
Many customers are embracing a gluten- and grain-free lifestyle. Navigating the complicated waters of multi-ingredient flour blends, while still avoiding common allergens though, has been challenging … until now!
Visit Hot New Products Level 400, booth #8045 to try a chocolate chip cookie made with Otto’s Cassava Flour.
Otto’s Cassava Flour is so user-friendly that it can be used as a one-to-one substitute for wheat flour in many traditional recipes.
Otto’s Cassava Flour is an easy-to-use alternative baking flour, allergen-friendly (no gluten, grains, nuts or soy), certified gluten-free, paleo, non-GMO and kosher, and is endorsed by The Autism Hope Alliance.
Otto’s Cassava Flour – pronounced [kuh-sah-vuh] – is a single-ingredient, non-GMO, gluten-, grain- and nut-free baking flour. It is derived from 100 percent Brazilian Yuca root using a proprietary, all-natural process that incorporates the whole root (not just the extracted starch like tapioca), leaving fiber and nutrients intact. Otto’s is a truly superior flour that’s not only naturally mild and delicious, but renewable and sustainable as well.
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Otto’s understands that educating the consumer is an important part of marketing an innovative product. It has a thriving social media community of Otto’s-Cassava-Flour-fans who re-create, develop and share recipes with the company and one another on Instagram, Facebook and Pinterest. The company tests those recipes and shares the best ones on its website with pictures, videos and detailed step-by-step instructions. In short: Otto’s works hard to support the community in this way, which ultimately translates into higher sell-through for you!
Whether your customers are experienced chefs or are brand-new to the grain-free lifestyle, Otto’s Cassava Flour is the one product that can truly revolutionize the way they bake.
Michigan Brothers Turn Health Issue into Business Success
By Robin Mather
For Marshall Rader, a 2009 diagnosis of celiac disease meant more than the usual headaches as he tried to eat gluten-free while on the road.
“I could be going anywhere from two days to two weeks abroad,” he says. “The gluten-free market was in the Stone Age in that time. Finally, I found an acceptable gluten-free bar and used them to subsist while I was on the road. I was eating about four bars a day, and one day, I thought, ‘I can do better than this.’ I was wanting to use better ingredients.”
So Marshall, now the CEO of The GFB: The Gluten-Free Bar, persuaded his brother, Elliott, to join him as the Vice-President of Marketing in the company, founded about seven years ago in Grand Rapids, Michigan. One of its newest products is the Power Breakfast bar, a higher protein oatmeal product “in a cool new package,” Marshall says. Its suggested retail price is $2.19 to $2.79.
The company’s other bars have suggested retail prices ranging from $1.99 to $2.49, and its Bites line, in larger packaging, has suggested retail prices of $4.99 to $5.49.
“My dad, when I got home and told him about the diagnosis, said, ‘that’s not real.’ Finally, after several years, he was tested and he has celiac disease, too. He’d been medicating for 40 years for skin issues, and once he stopped eating gluten, his skin issues cleared immediately. So there are four of us in the family, and only one of us can eat gluten.”
Elliott himself also was subsequently diagnosed with celiac disease, Marshall says, so the brothers have a special commitment to making a superior product.
Some of the best viagra cialis on line selling supplements and weight loss Product, this Organic superfood is also regarded a Healthy Aphrodisiac. If you too are a young adult with erectile failure, it is advised to take some safe medicines such as kamagra and viagra overnight delivery to help overcome seemingly impenetrable obstacles. So, it is very much necessary to take proper steps in viagra 5mg time to avoid unwanted health complications. People tend to experience both but in a different way, sometimes they become extremely agitated and sometimes they become complete depressed & tensed. cialis generico uk “Our ingredients are super simple,” Marshall says. “You could go to the local grocery store and buy all the ingredients to make something very similar. We have all the goodness of homemade, and save you the trouble of making them yourself.”
Marshall is proud of the quality ingredients used in the GFB, he says. “We use vegan proteins, and high quality ingredients. Our almond butter is only almonds, for example. Our chocolate chips are premium, dairy-free dark chocolate.”
He’s also proud of “some great sourcing stories,” he says. “We work with Caro Nuts to source cashews from Africa, where they’re picked and processed on-site by disadvantaged women. We feel really good about using them.”
Caro Nuts, a division of Candor Ag, works with small farmers around the world to help them market their crops. The company also markets small farmers’ artichoke hearts under its Cynara division and small growers’ olive oil under its Bellucci division.
The GFB is a certified B Corporation, too, Marshall says, so “we’re around to make great products and do some good in the world. Even if it costs a bit more, we’re doing good.”
The GFB’s products are manufactured in Grand Rapids, Marshall says, and employs about 45 people. “We’re also a little bit unusual in that we don’t outsource the manufacturing of our products,” he says. “We own our own manufacturing facility.”
The future looks bright for The GFB, Marshall says.
“We have big goals — we’re an emerging national brand,” he says. “We’re already in about 9,000 stores in the United States and Canada, so we’re planning to continue to grow our customer base by making the best gluten-free snacks. We have a lot of innovation coming — exciting new flavors coming down the line for our bar line, and expanding our breakfast line this year.”
Turning a health liability into a positive asset, both as a business and as a positive force in the world, seems to be Marshall’s strong suit.
Three Ways to Get Your Products Into the Hands of Gluten-Free Consumers
Stores are becoming awash in a sea of gluten-free products, and the competition just keeps multiplying. Your company works hard to get your products into distribution and onto store shelves, but the work doesn’t end there. You must work just as hard to get your products off of the shelf and into the hands of the gluten-free consumer.
Ever wonder what else you could be doing to market your products directly to your target customers? The Gluten Free Media Group (GFMG) offers three ways to connect your brand to millions of free-from consumers.
1. Reach a niche crowd through a GFMG Custom Email Blast and get your message in front of gluten-free consumers and bloggers. E-blasts are great for new product launches, special discounts or promotions and new retail distribution announcements. With higher open and click-through rates than the industry average and the ability to pick the number and type of consumers reached, you can create a successful online campaign tailored to your budget and needs.
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2. Sample and sell products at the Gluten Free & Allergen Friendly Expos. Consumers like to sample products before buying them in the store. At these shows, consumers get the chance to try your products while you get the opportunity to interact with potential customers, bloggers, buyers and retailers.
3. Advertise on the Find Me Gluten Free mobile app. Find Me Gluten Free is a category leader for finding gluten-free friendly businesses wherever you are. Reach more than three million local and regional gluten-free consumers and remind them about your products or business at the perfect time – when they’re hungry!
