A Coffee Creamer for Active, Health-Conscious Consumers
By Lorrie Baumann
Urby Modern Creamer is a new keto-friendly coffee creamer with functional benefits from plant protein and no added sugar. The brand’s name is a reference to the idea that it stands for products designed for consumers who are trying to live their best lives.
Urby Founder Nick Boggs was looking for a healthier alternative to the flavored coffee creamer that he’d been using, so he started looking at ingredient labels. After those labels convinced him that he wasn’t going to find the clean-ingredient option and functional benefits that he was seeking on grocery store shelves, he set to work to develop his own.
Boggs started by looking at the data to discover how many other people shared his problem. “I really relied on the market research to define what the product profile would be,” he said. “That provided a lot of guidance to take that product profile to the food scientists.”
Boggs told the scientists that he had a list of features that he wasn’t willing to compromise on and asked them to develop a formula. The product had to contain no artificial ingredients and no added sugar, he insisted. He also wanted a functional benefit in the form of a plant protein.
Product development took more than a year and entailed more than 100 iterations of the creamer to come up with a product that met Boggs’ specifications and dissolved satisfactorily in both hot and cold beverages. Experiments tested different ingredients and different suppliers, with the results checked through a lot of blind taste testing, Boggs said. “We ultimately were able to meet our high standards for nutritional value while delivering a great taste.”
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Urby Modern Creamer is made with organic pea protein and organic sunflower seed protein, so that each serving provides 5 grams of plant protein. The product is sweetened with monkfruit extract, so it contributes 40 calories and 0 grams of sugar. Like protein powders, Urby Modern Creamer tends to clump when it’s added to a hot beverage, so Boggs recommends the use of a handheld electric frother to mix it into coffee. “Most of our customers are familiar with protein powders, so it’s very intuitive to them,” Boggs said. “Some people even like to use a blender.”
The creamer’s organic coconut milk provides flavor and creaminess. “Since we don’t use any color additives to create a bright, white product, it’s got a little bit of a beige tint to the product, due to the natural color of the plant proteins,” Boggs said.
Urby Modern Creamer is packaged in a polyethylene jar that contains 26 servings and retails for $25.99. It includes a scoop that measures out an individual serving. For each jar that’s sold, Urby donates a meal through a partnership with Rise Against Hunger, an international hunger relief organization that distributes food and life-changing aid to the world’s most vulnerable. “It’s a partnership that we established prior to launch, so it’s built in as core to the business,” Boggs said. “Now that the pandemic has hit, the need is even greater, so it makes the partnership really special.”
Distribution arrangements to brick and mortar retailers are under discussion, according to Boggs. “Before the pandemic occurred, we’d started placing the product in fitness studios. At the same time, throughout the pandemic, we’ve started conversations with larger national retailers. We’re getting a lot of interest in the product, and we’re moving forward with the conversations,” he said. “There’s never a good time for pandemic-level disruption, but the positive thing is that there is great interest, and the conversations are moving forward despite the challenges.”
Endangered Species Chocolate Expands Oat Milk Line into Baking Aisle
Expanding on its oat milk chocolate offerings, Endangered Species Chocolate, has launched the first plant-based milk chocolate chip. Made with real, gluten-free oats and 55 percent cocoa, the Oat Milk + Dark Chocolate Premium Baking Chips are a better alternative with half the sugar of standard baking chips.
“When we launched the Oat Milk Chocolate Bars earlier this year, the consumer response was overwhelmingly positive to the dairy-free alternative,” said Whitney Bembenick, ESC’s Director of Marketing and Innovation. “Customers love the lower sugar content and the sweet, creamy taste that oat milk brings to the table and with no ingredient substitutes in any of our products it is by far the better-for-you alternative. We wanted to replicate these benefits found in the oat milk chocolate bars and bring them to the baking aisle to change baked goods for the better.”
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“We are excited to offer Endangered Species Chocolate’s new baking chips because they offer our customers a new, plant-based chocolate chip option without compromising on flavor,” said Chris Poling Global Baking Buyer at Whole Foods Market. “The baking chips are innovative and also fill a need for our customers looking for a lower sugar baking chip.”
Like all of ESC’s products, the Oat Milk + Dark Chocolate Premium Baking Chips are made only with real ingredients — no mystery additives. The addition of oat milk coupled with the benefits of dark chocolate bring a better, less sugary option to the marketplace. Compared to dairy milk, oat milk is lower in cholesterol and provides heart health benefits. In addition, ESC’s baking chips are certified vegan and gluten-free.
Follow Your Heart Introduces Dairy-Free Feta Crumbles
Plant-based brand Follow Your Heart has introduced Dairy-Free Feta Crumbles Cheese Alternative, the first-to-market crumbled feta cheese alternative to hit retail shelves. Coconut oil-based, this product is allergen-free, non-GMO and vegan. It is also free of dairy, soy, casein, gluten, lactose and preservatives. The 6-ounce package, which has a four-month shelf life, is now available at Albertsons and Vons stores in southern California, and Sprouts stores nationally. Additional retailers across the U.S. will continue to be added. NF Cure capsules and Vital M-40 capsules are the two most useful stamina boosters that help men to last longer in bed. generic viagra wholesale When used online cialis aptly, vacuum devices are usually safe. While it is estimated that only 6 in every 100 order cialis males experience this, most other males also wish to have penis sizes larger than what they already have. It can also kill most of the bacteria and virus to eliminate the inflammation and relieve generic viagra order the pain. This first-of-its-kind cheese alternative tastes as creamy and tangy as the real thing and is right at home in salads and Greek favorites like spanakopita. The fact that it’s already crumbled adds ease to cooking and meal prepping.
Already a key player in the plant-based cheese space, Follow Your Heart worked on its latest product at its Los Angeles-based solar-powered, zero waste facility called Earth Island. The Dairy-Free Feta Crumbles Cheese Alternative joins an already robust line of cheese alternative offerings, from slices to shreds to blocks. The feta crumbles have just 10 ingredients and are coconut-oil based, using a proprietary blend of ingredients to give the product the unique tang of actual feta.
According to recent data released by the Plant Based Foods Association and SPINS, U.S. retail sales of plant-based foods have considerably outpaced total food sales during the ongoing COVID-19 pandemic. During a 16-week period ending April 19, 2020, plant-based food sales were up 90 percent when compared to last year’ sales.
