Cookies to Feed the Homeless and Hungry
By Lorrie Baumann
Mystery novelist Charlotte MacLeod knew that all she had to say to describe a character that she wanted her readers to love was that she looked like a woman who made good cookies and would give you some. Angela Pepe, Owner of CurlyTop Baker, is a woman who makes good cookies and, if you just needed a cookie, she’s also a woman who would give you some.
If you can afford to buy your cookies, though, she’d rather sell them to you, especially if you’re buying for a specialty grocery store. “Twenty percent of our proceeds go back to feeding the homeless. That’s our big why,” said Mark Pepe, her husband and CurlyTop Baker‘s Managing Director. “We also delivered trays of cookies to hospitals last week. We’re always looking for ways to make an impact in our community.”
Angela and Mark Pepe found a commercial kitchen and launched their cookie business three years ago as a for-profit way to fund Angela’s charity project of feeding the homeless. “As word spread on how good a product she had, she wanted to expand feeding the homeless,” Mark said. “We’re working with specialty grocers and resorts in Las Vegas to develop our wholesale business.”
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CurlyTop Baker cookies are made with premium ingredients like pure vanilla, real butter, cage-free eggs and are offered in unique flavors that include Bacon Chocolate Chip, Campfire Cookie (a cookie take on a s’more); Potato Chipper and Raspberry Black and White. “We feel that we don’t want to compromise on quality,” Mark said. “Our signature cookie is our Chocolate Chunk Original. We are very generous with our cookies. You can tell what kind of cookie it is just by looking at it.”
In its three years in business, CurlyTop has expanded its market reach beyond the Las Vegas Valley and extended its wholesale flavor line to 12 varieties, with additional seasonal flavors always in development. While she continues to handle the baking end of the business, her husband is now doing CurlyTop Baker’s sales. “We’re talking to grocery stores all over the country. We ship nationwide,” Mark said. “Some will bake them off in their stores, and some will ask for them pre-packaged – it depends on the stores… A majority of them are selling them as CurlyTop Baker, but we are open to private label.” The cookies retail for $22 to $24 a dozen.
When Angela isn’t busy making cookies in her commercial kitchen for sale to CurlyTop’s wholesale customers, you’re still likely to find her out handing out 300 to 400 cookies a week in Las Vegas’ parks and homeless shelters. “Our goal is really love and joy and a smile on everyone’s face,” Mark said. “They know we come every Wednesday, and they know why we’re there.”
Diestel Introduces Sous-Vide Turkey Meatloaf
Diestel’s Sous-Vide Turkey Meatloaf is super juicy and tender, delectably flavorful, and beautifully lean and clean. Available in traditional and Florentine flavors, the fully-cooked turkey meatloaf is made from butcher-quality, whole-muscle cuts to deliver authentic turkey flavor and premium texture with every bite. The sous-vide cooking method ensures a moist and tasty loaf every time, all while making it super simple to get dinner on the table in 30 minutes. Pre-formed and pre-sauced, it’s ready to serve after simply re-heating it with a quick boil on the stove-top or warming it in the oven or microwave.
An ode to the classic comfort food recipe but low in fat, calories and cholesterol, the traditional turkey meatloaf is blended together with bread crumbs, rolled oats and eggs, while the Florentine turkey meatloaf is stuffed with a delectable mix of spinach and feta crumbles. Both meatloaves are topped with a sweet tomato glaze. Crafted with care from thoughtfully raised, slow-grown turkeys given individual care, a wholesome 100 percent vegetarian diet, plenty of fresh air, and room to roam, the premium products are completely free of antibiotics, carrageenan, and MSG.
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GOOD PLANeT Closes $12MM Series A Funding Round
GOOD PLANeT Foods, known for plant-based cheeses, announced on May 26 that it has raised $12MM in a Series A funding round. The funding round was led by Cleveland Avenue and joined by GreatPoint Ventures, Tasseo Consumer, Stray Dog Capital and Lever VC. The most recent round of funding will support GOOD PLANeT Foods’ continued growth within the industry.
From its inception, GOOD PLANeT Foods has launched a new brand of tasty cheeses and has helped to bring more awareness and accessibility to the plant-based foods category. The brand has successfully expanded its selection of products that are free of common allergens and address many of today’s most prominent dietary restrictions. These non-GMO, vegan, kosher and halal certified products are now available at major retailers nationwide, such as Walmart, Costco, Wegmans, ShopRite, Safeway, Price Chopper, Whole Foods and Bristol Farms.
In announcing the Series A funding, David Israel, Founder and CEO of GOOD PLANeT Foods stated, “Our mission continues to be developing great tasting cheeses that are ‘good for you and good for the planet’. We are gaining significant momentum and will continue to play a significant role in increasing awareness of the plant-based foods category. By partnering with these strategic investors, we’ll be able to move forward more aggressively with additional focus on product development, sales and marketing.”
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“It’s exciting to be able to help fuel a brand’s success,” added Ray Lane, Managing Partner of GreatPoint Ventures. “Based on our experience with consumer trends in other segments of the plant-based category, GOOD PLANeT certainly has the potential to become a leading influential brand. We’re looking forward to encouraging big things from this company.”
To learn more about GOOD PLANeT Foods, visit https://goodplanetfoods.com, and for more information about Cleveland Avenue, visit http://www.clevelandavenue.com.
