Chosen Foods Launches Guacamole and Salsa for Refrigerated Case
Chosen Foods, which makes, 100 percent pure avocado oil, cooking sprays, mayos, dressings and simmer sauces, announces the launch of its first ever refrigerated products — a collection of four new guacamole and salsa items.
Featuring hand scooped 100 percent Hass avocados and only the simplest ingredients, all of the new products are balanced in flavor while bringing in subtle spicy notes. Never using preservatives or stabilizers, the new line of guacamole and salsa is certified Non-GMO, kosher and high pressure processed to lock in freshness. The product line-up features Classic Guacamole, Spicy Guacamole, Avocado Mash and Avocado Tomatillo Salsa.
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Avocado Mash is an easy grab-and-go snack or topper for avocado toast. Made with lime juice, salt, ground black better and Hass avocado, it has just four ingredients and retails for $4.99 for the four-pack of 2-ounce cups. Avocado Tomatillo Salsa is made with fresh tomatillos and jalapeño pepper for a creamy, balanced condiment that retails for $5.99 for 12 ounces.
“This project has been a labor of love for our team here at Chosen Foods” said Chief Executive Officer Gabriel Perez Krieb. “We’ve had our eyes on the guacamole space for a while now, and for over 12 months we worked tirelessly across the organization to deliver a fresh, flavorful and creamy guacamole line that, like our avocado oil, always provides the highest quality to our consumers. We couldn’t be more excited to release these products, just in time for summer!”
BRIANNAS Fine Salad Dressings Introduces Two New Flavors
BRIANNAS Fine Salad Dressing has introduced two new premium dressing flavors perfect for summer, Blueberry Balsamic Vinaigrette and Organic Apple Cider Vinaigrette. The flavors are available now in retailers throughout the United States.
“These two flavors pack a rich profile and offer a great variety to mix up salads or marinate meat before popping on the grill,” said Jeffrey Sadler, Vice President of Sales. “By using high quality ingredients to produce great-tasting dressings, you can also feel good about what you are eating.”
The dressings contain no artificial flavors, no gluten, no high fructose corn syrup, no trans-fat, and no MSG.
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Blueberry Balsamic Vinaigrette is a refreshing blend of oil and balsamic vinegar of Modena with blueberries, U.S. Grade A honey and black pepper. It is available in a 12-ounce bottle and only 90 calories per serving.
Organic Apple Cider Vinaigrette is a delightful blend of apple cider vinegar with mother and spices. It is non-GMO, certified organic and kosher, and is available in a 10-ounce bottle with only 45 calories per serving.
A Hot Office Lunch for the COVID-Cautious
By Lorrie Baumann
This year StoreMaxx is introducing the Hot Box, a solution for those who are re-emerging from the COVID-19 lock-down but who aren’t sure yet that they want to brave the crowds in the company break room or their local fast food hot spot. The Hot Box is a food container that will heat up a meal-sized food portion in minutes with no necessity for a power outlet or even a battery – all it needs is a few ounces of tap water.
The Hot Box is a dual-walled container – the inner three-compartment container holds the food and the outer container holds a single-use Therma Pak, StoreMaxx’s proprietary thermal pack. Take the all-natural Therma Pak out of its foil packaging, then add a little water to the outer container with its Therma Pak, and a chemical reaction heats the water into steam. A lid holds the steam inside the container. “It’s the steam that heats the meal,” said Ed Spitalettta, StoreMaxx’s Chief Executive Officer. “The Hot Box is revolutionary in the respect that there’s nothing like it on the market. It’s like carrying a little microwave oven with you wherever you go. In the office setting, it’s very convenient and economical, and the container is washable and reusable.”
The capacity of the inner container is about 20 ounces. “That’s up to a pound and a half of food – that’s a pretty hefty meal,” Spitaletta said.
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When batch food preparation caught on among consumers who were trying to beat the effects of the Great Recession or adhere to special diet regimes, popularity of the StoreMaxx containers exploded, Spitaletta said. “We were fortunate that, as a company, we went out and started to acquire some pretty sizable accounts,” he said. “We started developing account relationships in the supermarket trade, drugstore trade, warehouse clubs and convenience stores, home centers, specialty big box stores.”
While the product is technically disposable, in that it’s economically feasible for people to use it just once before discarding it, in general, consumers do reuse the containers, Spitaletta said. “The driving force behind the company is ecologically friendly,” he said. “We really do want to do our part in the reduction of our carbon footprint, as much as we can. We do that by creating an item that’s recyclable and reusable – it’s not a single-use product.”
Hot Box, like all of the products that StoreMaxx offers, is made in North America. It’s packaged as a set of five – one for each lunch in the work week. The company is also planning to launch a club pack that will be released in late June. The suggested retail price for the five-item set is $14.99. For more information, contact StoreMaxx at 1.844.SNAP-PAK or visit www.snappakusa.com.
