BOBO’s New STUFF’D Oat Bites
BOBO’s, the handmade oat bar brand, is launching STUFF’D Bites; sweet, jam-filled, snack-size morsels packed with protein and fiber. Baked with whole grain oats and real organic fruit jam, BOBO’s STUFF’D bites provide long lasting energy. BOBO’s wholesome and healthy snacks are also gluten-free, vegan and non-GMO. In a market filled with sugary, highly-processed snacks and bars claiming health benefits while hiding harmful ingredients, BOBO’S STUFF’D bites offer an option parents can trust and children will love, according to the company.
“I’ve always wanted our PB&J and Apple Pie bites to replicate the taste and texture kids expect from a homemade PB&J sandwich or fresh apple pie,” says BOBO’s Founder and President, Beryl Stafford. “These new STUFF’D oatmeal bites allow us to give consumers a delicious jam center inside of the oat bar crust they already love!”
BOBO’s was started in Boulder in 2003 by Beryl Stafford, a mom who named the company after her daughter Bobo, and is now headed by Chief Executive Officer T.J. McIntyre, who joined the company in 2016. Stafford started by making a batch of oat bars – soft oatmeal cookies in bar form – in her home kitchen over a weekend. They turned out well, and she started selling them to local cafes and then to Whole Foods. A few years later, she was baking her oat bars in a commercial bakery and selling them in supermarkets, and potential investors came calling.
Today, the company is still baking all of its products in its Boulder, Colorado, bakery and has completed a re-branding and the strategic work to establish a new foundation, and it’s now launching into the national mainstream market. The product range includes 15 flavors of oat bars, individually packaged 3-ounce bars that work as both breakfast and afternoon snacks. “It’s so simple that any of our consumers could make it at home, yet we do an incredible job of producing a bar that tastes homemade,” McIntyre said. “We’re the only bar in the category that has a home-baked aroma when you open it.”
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BOBO’s research indicates that about 50 percent of them are consumed for breakfast, with the rest of them consumed as snacks at scattered times throughout the day. “When our bars are purchased and brought into the house, it’s the whole family that eats them,” McIntyre said.
The new STUFF’D oat bites are a bite-sized version of the 2.5-ounce STUFF’D bars that the company introduced earlier this year in four flavors: Peanut Butter Filled, Peanut Butter Filled Chocolate Chip, Coconut Almond Butter Filled and Chocolate Almond Butter Filled varieties.
BOBO’s STUFF’D oat bites retail for $4.99 for a pack of five.
Seafood Jerky from OneForNeptune
By Lorrie Baumann
Seafood jerky? OneForNeptune Founder and Owner Nick Mendoza thinks it’s an idea whose time has come.
His OneForNeptune dried fish has a lot to recommend it to American consumers who want snack foods that offer healthy protein from a sustainable source along with interesting flavors, he says.
“One of the amazing things about working with seafood, and especially the fish we’ve chosen, is that it’s coming from wild fish, it’s U.S. domestic, and it’s from a fishery that’s truly sustainably managed,” he said. “As one of the best sources of selenium of any animal protein source, it’s sort of an underloved fish.”
His OneForNeptune fish jerky, which is offered in three flavors: Smoked Sea Salt & Juniper, Fiery Cajun and Honey Lemon Ginger, has, in addition to its flavor, about 1-1/2 times the protein of beef jerky, 30 to 100 times the Omega-3 fatty acids of beef and no saturated fat, Mendoza said. The fish he’s using is the West Coast Rockfish, a name given to a number of species of mild-flavored white fish with a medium texture. Available year-round, it’s often sold in supermarkets and on restaurant menus as Pacific Snapper.
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It comes from a West Coast fishery that was in collapse two decades ago, but recovery efforts since the 1990s have allowed West Coast Rockfish populations to rebound, and the fishery is now considered ready for commercial fishing – if Americans can be persuaded that it’s a fish they’re ready to eat again. “They’re only catching 24 percent of the scientifically-based quota for that fishery,” Mendoza said. “It’s an undervalued, underutilized resource. Fishermen that catch it don’t have a ready market for it.”
Mendoza thinks that recent growth in the American market for high-protein snack foods offers an opportunity for himself as a trained marine scientist to make an impact on the American food system – an idea that he took last year to Fish 2.0, a network of seafood industry professionals and investors designed to spur growth and innovation in the sustainable seafood business sector. From more than 200 applicants into the organization’s 2017 global pitch competition, OneForNeptune ended up in the finals after the 500 product samples that Mendoza brought to the meeting were gobbled up within 15 minutes. “The product that I brought with me went like wildfire,” Mendoza said. “On the way to the airport from the competition, I called a friend I’d worked with for a while and asked him if he’d co-found the company.”
Mendoza made his first commercial production run of 20,000 packages of OneForNeptune fish jerky this year. Each 2.2-ounce pouch sells at retail for $8.99, and each package has a QR code on its label that traces it back to the boat and the fishing ground where the fish was caught. The OneForNeptune website that’s at the other end of the QR code provides information on the fishery and the fisherman who caught the fish.
Mendoza is using an initial Kickstarter campaign as a way to raise both awareness and funds for his prototype production run. He expects to have the kinks worked out of the process and to be ready to ship his OneForNeptune fish jerky in October.
For more information, visit www.oneforneptune.com.
Oberto Brands Expands Pacific Gold Reserve Premium Craft Meat Snack Line
Oberto Brands is expanding Pacific Gold Reserve, its gourmet craft meat snacks brand, with the addition of Jerky Trail Mix, Smoked Sausage Sticks and Cracked Peppercorn Turkey Jerky.
Craft jerky is the fastest growing segment by distribution, and the Pacific Gold brand has positioned itself solidly near the top of this red hot sector. The unveiling of the new Pacific Gold Reserve products furthers the brand’s laser focus on differentiating itself in the booming meat snacks category which has exploded to more than $3 billion in annual revenue.
“Pacific Gold Reserve is a high-quality craft meat snacks brand made with the Millennial foodie in mind. We believe the new craft jerky will further resonate with Millennials who are seeking more sophisticated and adventurous delicious snacking options packed with high protein,” said Tom Hernquist, Chief Executive Officer of Oberto Snacks. “We are excited for these artfully crafted innovations to attract even more new consumers to our growing category.”
Pacific Gold Reserve’s Jerky Trail Mix is made with grass fed, tender jerky and a premium blend of fruits, nuts and fair trade certified dark chocolate and seeds. The trail mix comes in three gourmet flavors including: Cracked Peppercorn Turkey Jerky with Dark Chocolate and Expresso Beans, Bourbon Glazed Beef Jerky with Cherries and Walnuts and Korean BBQ Recipe Pork Jerky with Mango and Papaya. All three are made with no artificial ingredients, nitrates, MSG or corn syrup.
The smoked sausage sticks come in three unique flavors: Sweet Italian, Original Smoked Recipe and Spicy Chorizo. The sticks are gluten free and made with agave and 100 percent sea salt.
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The last meat snack that Pacific Gold Reserve is adding to the line up is Cracked Peppercorn Turkey Jerky. Peppered continues to be the third most preferred flavor by consumers. The jerky is made with turkey raised without antibiotic or hormones, is gluten free and high in protein.
All of the new products have no artificial ingredients, preservatives, MSG, nitrates/nitrites, corn syrup, are made with sea salt and are gluten free. With these new product innovations, Oberto Brands reaffirms its commitment to the Pacific Gold Reserve’s mission of providing delicious, convenient, and better-for-you snacking products that enable the core adventurous Millennial consumer demographic to make better and healthier snacking decisions.
About Oberto Snacks Inc.
Founded by Constantino Oberto in 1918, Seattle based Oberto Snacks is the nation’s leading all-natural jerky company. The company’s products are available in all retail channels and its brands include Oberto, Pacific Gold, Pacific Gold Reserve, Cattleman’s Cut, Lowrey’s and Oberto Classics.
