Ore-Ida, GoodPop Team to Create Fudge n’ Vanilla French Fry Pop
There’s nothing quite as mouthwatering as dipping a salty and crispy French fry into a cold and creamy milkshake. In fact, when surveyed, it is one of America’s most popular food combinations.1 Inspired by this delicious behavior, the Ore-Ida and GoodPop brands launch the Fudge n’ Vanilla French Fry Pop, a first-of-its-kind frozen treat that offers the iconic sweet and salty combination fans are craving. The limited-edition offering is available nationwide.
The crave-worthy Fudge n’ Vanilla French Fry Pop wraps a vanilla oatmilk frozen base in a rich, chocolate fudge shell rolled in real, crispy potato bits. The collaboration creates an all-in-one, mess-free offering that is sure to delight French fry and ice cream lovers across the country.
“For over 70 years, Ore-Ida has offered Americans delicious and crispy French fries in the comfort of their homes,” says Jackie Britva, senior hrand manager for Ore-Ida at The Kraft Heinz Company. “Nothing says summer quite like the sweet and salty combo of a fry dipped in a milkshake, but fans often have to go to a restaurant to enjoy the summertime staple. In partnership with GoodPop, we put a unique and convenient spin on the American classic, bringing it to home freezers everywhere. Put simply, we dipped it, so our fans don’t have to.”
“At GoodPop, we love creating cleaned-up versions of classic treats. With this seasonal collaboration, we hope to rekindle that child-like joy of summer, with a decidedly modern twist,” says Daniel Goetz, CEO and Founder of GoodPop. “As always, GoodPop’s goal is to elevate expectations for nostalgic favorites, so these Fudge n’ Vanilla French Fry Pops are dairy and gluten free, fit for all families to enjoy.”
Take a dip into the extraordinary with this one-of-a-kind treat, which is only available while supplies last. The Ore-Ida x GoodPop Fudge n’ Vanilla French Fry Pops will be available for nationwide shipping at https://goodpop.com/buy-online/fudge-n-vanilla-french-fry-pops/ for $9.99 per pack of four pops.
For more information, follow @Oreida and @GoodPop on Instagram and @oreidapotatoes and @GoodPop on TikTok.
The Kraft Heinz Company is inspired by Purpose, Let’s Make Life Delicious. With 2023 net sales of approximately $27 billion, it is committed to growing our iconic and emerging food and beverage brands on a global scale. It leverages its scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As a global citizen, it is dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways.
Since 2009, GoodPop has been on a mission to clean up the classic treats consumers are nostalgic for by offering better-for-you frozen pops and bubbly beverages made of real ingredients with less sugar and nothing artificial. Its delicious and wholesome products are genuinely good, inside and out. From the high-quality ingredients it ethically sources to take care of partners and planet, it exists to give back to our communities one treat—and good deed—at a time. GoodPop products come in 20+ delicious flavors and are available nationwide at Whole Foods, Sprouts, Publix, Walmart, Kroger, Costco and more.
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Study: Americans Prefer Sweet Treats Over Savory Snacks
A new study has revealed the most popular food and snack brands, with big names such as Oreo, Kit Kat and Snickers topping the list. The study revealed that Americans clearly favor their sweet treats, with Oreo, Kit Kat and Snickers ranking above the savory snack brand Doritos.
The findings, compiled by promotions and loyalty experts Snipp Interactive, used YouGov data to discover the US’s top food and snack brands. They then analyzed each brand’s number of Instagram hashtags to determine which brands have the most loyal and engaged customers.
- Oreo
Oreo is ranked as the most popular food brand on Instagram, with a staggering 9,776,758 hashtags – a whopping six million more than any other food brand in the ranking.
With an impressive social following of 3.6 million on Instagram, Oreo benefits from plenty of user-generated content, with people tagging their delicious creations, from Oreo milkshakes to Oreo cakes. The ranking highlights Oreo as the most aesthetically pleasing and Instagrammable snack brand.
The delicious cookies are clearly a favorite as, according to research, 71.26 million Americans consumed Nabisco Oreo (Regular) in 2020 – making it one of the most popular cookies in the US.
Furthermore, according to YouGov data, an impressive 98% of Americans have heard of the brand, and 76 percent of people have a positive opinion of it, indicating Oreo is currently dominating across the states.
- Kit Kat
Ranking as the second most popular food brand is Kit Kat, with 3,783,190 Instagram hashtags. The globally recognized brand, known for its iconic combination of crispy wafers covered in smooth milk chocolate, is clearly an Instagram favorite.
Users are tagging Kit Kat in plenty of tasty content, including Kit Kat cakes, milkshakes, and ice cream creations, similar to their competitor Oreo.
What’s more, according to research, a staggering 1,192 million Kit Kat bars are sold in the United States alone every year – an extremely impressive figure. Moreover, according to YouGov data, Kit Kat has a popularity score of 79 percent and 98 percent of respondents have heard of the brand, solidifying Kit Kat’s position as one of the most beloved US food brands.
- Snickers
Another iconic chocolate brand, Snickers, is placed in third place, with 1,756,558 Instagram hashtags.
The brand benefits from plenty of excellent user-generated content, helping grow its Instagram following. People are getting creative and sharing their mouth-watering creations, using Snickers bars in various cakes and cookies. Moreover, creators are even developing healthier snacks, such as Snickers protein bites and overnight oat recipes.
According to YouGov data, 77 percent of people have a favorable opinion of the brand, solidifying its place in the ranking.
- Doritos
Doritos claims the fourth spot with 1,066,146 hashtags on Instagram. The brand has earned the title of most popular chips in the US, ranking higher than its major competitors, such as Pringles and Lay’s.
The brand constantly releases new flavours, and consumers are clearly loyal to the brand sharing their favourite flavours and new finds on Instagram, helping Doritos to build its 1 million followers on Instagram.
- Hershey
Ranking as the fifth most beloved food brand is Hershey, with 1,060,904 Instagram hashtags. The brand is an undeniable favorite within the states, as evidenced by YouGov data, which revealed that 98% of people recognize the brand, and 77% have a positive opinion of Hershey.
Instagram users are sharing all their favorite Hershey treats and homemade desserts, including cakes, cookies, donuts, and plenty of other mouth-watering recipes.
- Ben & Jerry’s
Ben & Jerry’s secures the sixth spot with 1,020,212 Instagram hashtags. The iconic brand, renowned for its decadent ice cream flavors, has been named the most popular US ice cream brand, evident in its impressive 1.5 million Instagram followers.
Data suggests that 97 percent of people have heard of the brand, making it one of the most famous desert brands in the states, and Instagram users are keen to share their ice cream creations, with over a million users tagging Ben & Jerry’s on the platform.
- Reese’s
Ranking seventh is Reese’s, with 969,059 Instagram hashtags. The iconic brand, renowned for its combination of peanut butter and chocolate, has solidified its position as one of the most beloved candy brands in the US.
Fans of the chocolate have been experimenting and sharing their creations on Instagram, with recipes and videos for Reese’s cookies, cakes and brownies.
- Pringles
Pringles claims the eighth spot with 904,509 Instagram hashtags. The brand, known for its iconic potato chips, has a dedicated fan base that loves to share their favorite flavors.
- Lay’s
Lay’s, another chip brand, ranks ninth with 795,842 Instagram tags. Users are tagging the brand in plenty of delicious content, ranging from classic flavors to more adventurous options, making it another aesthetically pleasing and Instagrammable snack brand.
- Cheetos
Finally, rounding out the top ten is Cheetos with 784,364 Instagram hashtags. The brand is another popular snack choice, with consumers staying loyal and sharing videos and pictures of their Cheetos snacks on Instagram.
Top 10 US Food and Snack Brands:
| Rank | Brand | Number of Instagram Hashtags |
| 1 | Oreo | 9,776,758 |
| 2 | Kit Kat | 3,783,190 |
| 3 | Snickers | 1,756,558 |
| 4 | Doritos | 1,066,146 |
| 5 | Hershey | 1,060,904 |
| 6 | Ben & Jerry’s | 1,020,212 |
| 7 | Reese’s | 969,059 |
| 8 | Pringles | 904,509 |
| 9 | Lay’s | 795,842 |
| 10 | Cheetos | 784,364 |
Commenting on the findings, Atul Sabharwal, founder and CEO of Snipp Interactive, says: “The popularity of American food and snack brands is impressive, with some brands accumulating millions of hashtags on Instagram. This reflects their exceptionally loyal customer base, which provides brands with fantastic engagement and reach via social media.
“Oreo’s dominance is extremely impressive, with over 9.7 million hashtags, demonstrating its overwhelming popularity among consumers, as evidenced by its whopping six million more hashtags than any other food or snack brand in the ranking. It’s evident from the research that the US market favors tasty snack brands when sharing online, with candy and chip brands claiming the top ten positions.
“Utilizing hashtags on Instagram significantly enhances brand visibility, helping brands reach their target audience more effectively. It’s clear that many big brands are making the most of social media, with Oreo, Kit Kat, Snickers, Ben & Jerry’s, and Hershey’s leading the way as the most Instagrammable food brands on Instagram.”
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Pairwise Develops World’s First Seedless Blackberry
Pairwise, a company pioneering genetics-based innovation in food and agriculture, has developed the world’s first seedless blackberry. Created using the company’s proprietary Fulcrum Platform, a complete suite of novel tools for CRISPR application in plants, this is the first time seedlessness has been achieved in any caneberry.
“We are thrilled to share this breakthrough achievement from our talented R&D team. Pairwise scientists have used their deep knowledge of plant genetics, broad suite of CRISPR tools, and multiplex editing techniques to eliminate the hard pits in berry fruit, creating soft, small seeds like those found in grapes and watermelon that are commonly labeled as seedless,” said Ryan Bartlett, Pairwise chief technology officer. “The result is the first seedless blackberry in the world. We expect that this trait will not only transform the blackberry market, but it also lays the groundwork for accelerated progress in removing seeds and pits in many other fruits such as cherries.”
Recent innovations in produce have been rapidly adopted due to the significant benefits they provide consumers, such as improved flavor, consistency, and convenience.
“The berry variety we edited is consistently sweet year-round and holds up well during shipment; now, consumers will have the option to choose a nutritious blackberry without seeds that also reliably delivers great flavor and quality,” said Haven Baker, Pairwise co-founder and chief business officer. “Blackberries are a snackable fruit with significant health benefits; however, data indicates that more than 30 percent of berry buyers do not like the seeds, and many more do not even buy the fruit because of the seeds.”
In addition to creating the first seedless caneberry, Pairwise has successfully edited the same variety to eliminate thorns and create a more compact plant that delivers benefits for harvesters, growers and the environment. The thornless and compact traits enable more efficient fruit harvesting and improved productivity and profitability for growers. The new compact trait means the plants are smaller and can be planted at a higher density per acre. Early data from Pairwise-led trials indicate the potential to greatly increase yield per acre while necessitating only a minimal increase in inputs – meaning the water and land used per crate of fruit harvested decreases significantly.
“Our high-density compact and thornless traits contribute to a more sustainable food system. The absence of thorns and reduced height of the compact plants allow berry harvesters to better access the fruit and leave less on the plant, reducing food waste and further improving the growers’ economics. With the precision of CRISPR, we’re able to develop these thornless and compact traits without sacrificing consistency in flavor and quality for consumers,” said Baker. “We’re excited to advance these berries into the next phase of product development, including outdoor field trials, as we work toward scaling up and making them available to the public in a few years.”
“A key challenge in our food system is helping people eat more high-quality, healthy foods. As part of our drive to increase the consumption of fruit and vegetables, we’re working to provide consumers with new, highly nutritious food options with improved flavor and convenience,” said Tom Adams, Pairwise Co-Founder and CEO. “With a deep understanding of the plant genome, an accurate, efficient, and scalable process, and streamlined pathway to commercialization, we are not only creating new products with our proprietary CRISPR technology, we are creating a new era of innovation in agriculture.”
Learn more about Pairwise and its Fulcrum Platform here.
Pairwise is pioneering the application of CRISPR technology in food and agriculture. The company brings together leaders in agriculture, technology, and consumer foods to harness the transformative potential of new genomics technologies to create innovative new products. Pairwise is working to develop new varieties of crops, and to partner with organizations that seek to deliver innovation across the plant-based economy. Backed by industry leading investors Deerfield, Aliment Capital, Leaps by Bayer, and Temasek,
Pairwise raised $90 million in a successful series B funding round in February 2021, bringing total fundraising to $115 million. The company was founded by Chief Executive Officer Tom Adams and Chief Business Officer Haven Baker, with scientific co-founders J. Keith Joung, Lead Translator at Arena BioWorks; David Liu, Director of the Merkin Institute of Transformative Technologies in Healthcare, and Vice-Chair of the Faculty at the Broad Institute of Harvard and MIT; and Feng Zhang, McGovern Investigator and a professor at MIT. For more information, visit Pairwise.com, and learn more about the differentiating Pairwise Fulcrum Platform here.
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