At this year’s Sweets & Snacks Expo, TH Foods, Inc.®, maker of specialty snack mix components and premium crackers like gluten-free brand, Crunchmaster®, will showcase several exciting new items.
New Flavors of Specialty Snack Mix Components
TH Foods will showcase more than 20 specialty snack mix components, crackers and crisps, including many items available for the first time, such as nuts, dried fruits and chocolate-covered and yogurt-coated products. Exciting new products and snack mixes available to bulk or private label customers include:
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New Flavors and Reformulations of Crunchmaster Crackers
TH Foods will also showcase several new flavors and reformulations of Crunchmaster Crackers. “Crunchmaster is one of the fastest growing cracker brands in the category,” said Kim Holman, Marketing Director at TH Foods. “We are excited to keep expanding our line of wholesome snacks with on-trend flavors and added nutritional benefits.”
From flavors like Ultimate Everything and Salted Caramel to added nutritional benefits like more fiber and real vegetables, here’s what consumers can expect to see on store shelves this year.
By Lorrie Baumann
Once Again Nut Butter has produced its line of nut and seed butters and honeys since 1976, when the company was founded by husband and wife Jeremy Thaler and Connie Potter after a friend suggested that they use the barrel roaster in which they’d been making granola to roast nuts for peanut butter. From there, a local museum in Nunda, New York, asked them to make an old-fashioned peanut butter that included the peanut skins. Thayler liked the result so much that he figured he could sell it.
That thought came naturally to the couple because they’d already been serial entrepreneurs, which is why they named their new peanut butter company “Once Again,” according to Gael Orr, who is the Marketing, Communications and Public Relations Manager for what’s now an employee-owned enterprise. “Once again, they were in business,” she said.
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Over the years, the company’s original old-fashioned peanut butter line has expended to include a total of about 30 products in about 80 SKUs comprising salted, unsalted, roasted, unroasted, stabilized and stir-style peanut butters as well as Almond, Hazelnut and Cashew Butters and Organic Seed Butter. The company acquired Dawes Hill Honey in 1992. Milk chocolate products were launched in 2018.
Each of the products bears the image of Rocky Raccoon on its label. Rocky Raccoon was born as the company’s mascot after a family of kit raccoons was found on the company’s property in its early days. The company’s employees cared for the raccoons until they were old enough to be released into the wild, and Rocky, named after a Beatles song, remains as a legacy of that time. The products are also gluten free, and all of the nut butters are certified by the Non-GMO Project.
This year, Once Again Nut Butter launched white chocolate spreads at Natural Products Expo West. Like the company’s Milk Chocolate Hazelnut and Milk Chocolate Almond spreads, the White Chocolate Hazelnut and White Chocolate Almond spreads will be offered in 12-ounce glass jars retailing for $9.95. All of the products are distributed nationally. “We can’t help it if you put it in your ice cream,” Orr said. “It is so delicious that you can’t stop eating it.”
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Mighty Sesame’s versatile ready to eat Squeeze and Serve Tahini, sold in convenient squeeze bottles, is more than just a companion to hummus. Made from 100 percent slow-roasted sesame seeds, this healthful condiment is at home in everything from dips, marinades, and salads to soups, desserts, and as a straight-from-the-bottle drizzle over meat, fish, and falafel. It’s organic, vegan, gluten- and dairy-free, kosher, halal, and Keto-friendly – the perfect way to add flavor to any diet with just one ingredient. The suggested retail price for a 10.9-ounce bottle is $5.99.