love good fats Launches Nationwide, Poised for Growth
Canadian brand The Good Fat Co. Ltd. has closed a successful common share funding round at $5 million to support its launch into the United States. This brings its total equity raise to date to $9.4 million. This funding enables the brand to aggressively penetrate the U.S. market.
“I’m passionate about changing the way we eat. My bars are based on the latest science that shows that there are health benefits to eating good fats and dramatically reducing sugar intake. The demand for products that fit into a high fat, low carb lifestyle is growing – customers love our bars because of their melt-in-your-mouth taste. There is nothing like this on the shelves. That’s driving phenomenal interest from retailers,” said Suzie Yorke, Founder and Chief Executive Officer, love good fats.
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love good fats offers six award-winning snack bars flavors, including: Peanut Butter Chocolatey, Coconut Chocolate Chip, Mint Chocolate Chip, Rich Chocolatey Almond and two plant-based flavors, Chocolate Chip Cookie Dough and Peanut Butter & Jelly. Each bar has 1-2 grams of sugar, moderate protein (9-10 grams) and 14 grams of fats. With the right mix of good fats and very little sugar, the bars fit into a ‘keto lifestyle’ and are perfect for people who want a grab-and-go snack and are trying to reduce their sugar intake.
Setton Farms Innovates with Plant-Based Snacking
Setton Farms has been producing “America’s Best Tasting Pistachios” for more than 50 years. Taking a hands-on approach to processing pistachios, its dedicated team attends to each detail of growing, harvesting, processing, manufacturing, packaging and marketing California pistachios all over the world. Its pistachios are simply in a class of their own because of their great taste and superior quality.
As a leader in the industry, Setton Farms is able to create premium plant-based snacks that appeal to a wide audience. The Setton Farms brand has expanded the pistachio-value add category single-handedly with its 100% All Natural Pistachio Chewy Bites, Dark Chocolate Pistachios and Premium Pistachio Blends. These unique SKUs reach a larger portion of the consumer stomach and an increasing portion of shopping cart sales. It allows consumers to enjoy all the health benefits of pistachios in new and distinct ways.
Continuing its tradition of innovation, Setton Farms is pleased to introduce the newest flavor in its line of Pistachio Chewy Bites. This delicious variety combines the family’s own nutrient-rich pistachios, dried plums with date nectar and a touch of lemon to keep you satisfied while on-the-go. This amazing new flavor joins established Pistachio + Cranberries and Pistachio + Blueberry Cranberry Coconut varieties.
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Products like Pistachio Chewy Bites and other value-add items will help retailers increase pistachio sales by bringing in additional SKUs. The way consumers shop is changing each day, and Setton Farms wants to work with retailers to engage consumers in unique and innovative ways. By offering premium quality at a low cost, the Setton Farms brand can help grow category sales.
The company’s commitment to quality is one of the top reasons why Setton Farms pistachios are so high in demand. Operating one of the most sophisticated food-safety programs in the entire nut industry makes the quality and wholesomeness of its pistachios unparalleled. Consumers and retailers alike appreciate the company’s strong commitment to sustainability. Furthermore, as of 2018, Setton Farms is recycling 100 percent of its processing water, 100 percent of its agriculture biomass waste and employs solar to power 100 percent of its processing facility.
Introducing Multipacks from Southern Recipe Small Batch
Southern Recipe Small Batch’s newest addition to its branded line of pork rinds was conceived from consumers’ daily challenge to snack on foods that fit within their dietary qualifications, all the while serving their busier-than-ever lifestyles. In an effort to play a role in the solution, the brand introduced a 12-pack multipack that offers convenience, satiety and bold flavor. Adapting for shoppers, the on-the-go bags of Korean Kimchi BBQ and Sea Salt & Cracked Black Pepper Pork Rinds are something consumers will appreciate as they continue to snack more frequently, replacing traditional meals.
“Southern Recipe Small Batch Pork Rinds have allowed families on the go and consumers a new way to love pork rinds, and we’re proud to bring even more convenience to our snacks,” shares Mark Singleton, Vice President of Marketing at Rudolph Foods. “Our craft-made take on the traditional pork rind has continued to excite shoppers as we continue to make this Southern snack more accessible.”
The penetration of pork rinds in grocery, c-store and restaurant categories nationally speaks to the selective consumer, those currently driving food trends. With an authentic recipe, retailers can capture the attention of consumers with adventurous offerings, delivering something they truly crave: no MSG, artificial flavors, colors, preservatives, sodium diacetate nor major allergens. Data shows an increase in all pork rind sales of 5.6 percent across the U.S. year over year, while unit sales are up over 4 percent, overall. In engaging with the Southern Recipe Small Batch consumer, the success of premium pork rinds can be attributed to exciting flavor, unparalleled crunch and nutritional value as compared to its competitive counterpart, the potato chip.
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Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavor in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in four artisanal flavors that boast 8 grams of protein, are low in carbohydrates and naturally gluten free.
The multipacks will be available at a suggested retail price of $11.99.
