Hain Celestial Sells ParmCrisps to Our Home
Hain Celestial Group, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, has completed the sale of its ParmCrisps snack brand to independent wholesome snacks company, Our Home. The transaction further optimizes Hain’s better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion. Proceeds from the sale will be used to pay down company debt.
“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” said Wendy Davidson, Hain Celestial Group president and CEO. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”
Earlier this year, Hain announced strategic actions to advance the company’s Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.
With the sale of ParmCrisps, Hain will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base. The company recently released its Q4 and Full Year 2024 earnings and reported delivery of its updated guidance, gross margin expansion, and improvement in debt leverage.
In Fiscal 2025, the company is focused on commercial execution and leveraging the benefits of its scale model to expand reach and accelerate top- and bottom-line growth to deliver long-term shareholder value.
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PorkRinds.com Presents 2nd ‘Crunch Time Hero of the Week’ Award
PorkRinds.com, the nation’s premiere “hub” for pork rind lovers everywhere and home to top brands including Southern Recipe pork rinds, has announced its second annual collegiate sports celebration, dubbed the “Crunch Time Hero of the Week” award – a sponsorship program designed to highlight outstanding football players during the regular college football season. Through Nov. 30, a collegiate player who has a phenomenal play or a significant tackle during the regular season will be eligible for the “Crunch Time Hero of the Week” award.
The package includes notoriety and promotion as the pork rind “hero,” as well as a celebratory trophy and a generous supply of pork rinds to share with friends and family. Fans can learn more about the campaign and enter to win pork rind prizes at www.PorkRinds.com.
Each week, throughout the 13-game season, one football player will be chosen to win the “Crunch Time Hero of the Week” award, based on his previous weeks’ plays and tackles. At the end of the regular season, each of the 13 weekly winners will be eligible for the “Crunch Time Hero of the Year” award, which will be determined by a fan vote on PorkRinds.com.
PorkRinds.com sees this partnership as a unique opportunity to highlight the natural connection between pork rinds and football – pigskins simply go with pig skins. New this year, the “Crunch Time Hero of the Year” will be invited to attend bigger professional football media events as the collegiate season closes and the NFL season begins culminating in biggest game of 2025 in New Orleans.
“Just like our crunch time players make game-winning plays on the field, pork rinds are the best crunch time decision in the snack aisle,” said Mark Singleton, vice president of sales and marketing at PorkRinds.com. “The annual ‘Crunch Time Hero of the Week’ program is our celebration of the unsung heroes on the football field who get the job done.”
To join in on the fun, pork rind lovers and college football fans alike can learn about the weekly heroes and follow along at www.PorkRinds.com/CrunchTimeHero.
PorkRinds.com, a division of Rudolph Foods, is the e-commerce hub for pork rind aficionados everywhere. Created with the intention to help introduce pork rinds to the masses, PorkRinds.com offers a variety of pork rind brands that are naturally high in protein, low in carbohydrates and gluten free. For additional information and online ordering, visit https://PorkRinds.com/
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¡Yo Quiero! Celebrates Texas Football Team Moms
¡Yo Quiero! has partnered with Dave Campbell’s Texas Football to celebrate some of the most dedicated figures in Texas high school football: Team Moms! Throughout the season, ¡Yo Quiero! will be honoring moms who go the extra mile to support their teams. Nominations for the Team Mom of the Year can be submitted here: www.texasfootball.com/team-mom-appreciation-award/form.
In the lead-up to the big award, 10 moms from across Texas will be recognized with the Team Mom Appreciation Award at games throughout the 2024 season. Each selected mom, who has made a positive impact on her community, will receive an award and a $500 donation to her school during the legendary Friday Night Lights, when Texas high school football takes center stage.
Tara Murray, VP of Marketing for ¡Yo Quiero!, said, “Texans should keep an eye out for ¡Yo Quiero! and the Dave Campbell’s Texas Football crew at games across the state as they honor these deserving individuals throughout the 2024 Texas high school football season!”
¡Yo Quiero! Brands, a family-focused dip company based in Rhome, Texas, is shaking up the national guacamole, salsa and queso category by offering everyone’s favorite dips packed with flavor, made with the fewest additives possible, and featuring quality better for you ingredients. “At the core of it all, we’re just trying to make it easier for families to enjoy their favorite foods together in a healthier way that moms love!” said Murray.
To learn more about the Team Mom Appreciation Award Program and Road Tour, visit here. “At the end of the year, fans will vote at texasfootball.com to help name the Team Mom of the Year,” added Murray.
For over 65 years, the iconic Dave Campbell’s Texas Football media brand has been “the bible” for millions of football fans across Texas. Its annual summer edition is essential reading for rabid football fans, previewing every high school and college team in the state. Known for its comprehensive coverage, TexasFootball.com offers extensive digital content, including team and recruit rankings, scores, exclusive interviews, podcasts, and daily shows. Additionally, TexanLive.com streams over 1,500 live sporting events each year, bringing fans closer to the action.
¡Yo Quiero! Brands is a Texas-based avocado, guacamole, and dip company with state-of-the-art facilities in Rhome, Texas and Guanajuato, Mexico. With a mission of selecting and growing the freshest and finest ingredients, ¡Yo Quiero! creates delicious, hand-crafted products that can be found in most local retailers. Bringing years of experience and dip expertise to the category, ¡Yo Quiero! leads and innovates with integrity and passion. The current lineup of premium handcrafted dips can be viewed on our website. For additional information, recipes, or product availability, please visit www.yoquierobrands.com
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