Healthy Snacks to Grab by the Handful
By Lorrie Baumann
Seapoint Farms has just introduced four varieties of Mighty Lil’ Lentils snacks: Pink Himalayan Salt, Barbeque, Falafel and Cinnamon Sugar. The new snacks have launched online and are ready to ship straight to your doorstep via Amazon or iHerb.
Mighty Lil’ Lentils are, as the name suggests, crunchy little lentils designed to be eaten by the handful straight out of the stand-up pouch or added to your favorite dish. They’re the result of 18 months of product development, said Chief Operating Officer Philip Siegel. “It just took a while for us to make sure we got the consistency right, the crunch right and the flavor profiles right,” he said. “It’s the fun snack, the way we’ve packed it. It tastes great – the flavors, we feel we just nailed.”
Packaged in the 5-ounce bag, the lentils are vegetarian, gluten free and certified by the non-GMO Project. They’re rich in nutrients, vitamins and fiber, free of trans fats and cholesterol and naturally sustainable. The Falafel and Pink Himalayan flavors are vegan. “It hits for us the important boxes: non-GMO, all natural, high in fiber and protein,” Siegel said. “We’re most excited about the way they look and the way they taste.”
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Although the superhero ingredient in these new snacks is now lentils, sourced from farms in the U.S. and Canada and processed in California, the company has stayed true to its values by producing a snack that’s all natural, nutritious and high in fiber, Siegel said. “Fiber is important because we just feel that it’s good for a number of reasons. It helps with digestion and complements the rest of the nutritional profile,” he said. “What we like with the lentils was that we could hit the attribute profile that we like to put out in a snack, but that we could do what we think is our best-tasting snack. There are tons of choices, but a lot that’s coming out in the better-for-you sections is that they either aren’t as good for you as they say or they don’t taste that good. We just like how lentils hit both of those chords.”
Seapoint Farms’ Mighty Lil’ Lentils debuted online this April, but plans for its nationwide launch in retail have been delayed due to the COVID-19 pandemic. Siegel said that the national roll-out is now ready to go ahead. The suggested retail price on the 5-ounce package is $3.99. It offers 4.5 servings, with 5 grams of protein and 5 grams of fiber per serving. Other types of packaging are part of the plan for the future.
For more information, follow Seapoint Farms on social media at @seapointfarms or visit www.seapointfarms.com.
Noops Launches Oatmilk Puddings
Noops, the world’s first protein-rich, plant-based organic oatmilk pudding, has launched online and in select Northeast grocery retailers. Founded by Gregory Struck, who previously founded Hungryroot, Noops is poised to turn the snack world upside down with the introduction of an innovative superfood pudding that’s packed with real ingredients and powerful nutrition.
The new company recently closed a $2 million pre-seed capital investment with lead investor, NYC-based 25madison, as well as Unovis/New Crop Capital and Siddhi Capital.With the goal of creating a healthier future with food that is absolutely delicious, Noops will be using the funds to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.
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Noops will roll out in select natural specialty retailers and on Instacart in 4.75-ounce cups and four flavors: Cocoa, French Toast, Sticky Bun and Mocha, through the end of this month. Multipacks (8, 16 and 24 cups) in single and variety flavors can be purchased at eatnoops.com.
Seapoint Farms Unveils a New Superhero Snack with Debut of Mighty Lil’ Lentils
Mighty Lil’ Lentils from Seapoint Farms is a bold new plant powered artisan crafted snack that comes in four delicious flavors.
Sometimes bigger isn’t better. Behold – the Mighty Lil’ Lentil. Seapoint Farms has taken this nutritional powerhouse and created a variety of artisan-crafted lentils that are truly rich in flavor and loaded with wholesome goodness.
“While Mighty Lil’ Lentils are wholly consistent with Seapoint Farms’ commitment to exceptional nutritional quality and delicious flavor, these fun and versatile little snacks are unlike anything we’ve manufactured before,” said Philip Siegel, Chief Operating Officer of Seapoint Farms. “We wanted our first lentil-based item to be a perfect snack option not only for natural food devotees but also for the tens of millions of mainstream consumers out there who are ready to cut back on high-calorie, low-protein staples such as chips and pretzels. We’re heartened by the overwhelmingly positive response Mighty Lil’ Lentils have received from the public and from members of the natural food industry and are looking forward to their continued success for many years to come.”
Mighty Lil’ Lentils are available in four irresistible flavors: Pink Himalayan Salt, dusted with the perfect amount of salt (vegan and gluten-free); Barbeque , smoky, sweet, and savory (gluten-free); Falafel, exotic and mildly spicy (vegan and gluten-free); and Cinnamon Sugar – slightly sweet and sassy (gluten-free).
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These crispy Lentils are fueled by plant-based protein, packed with nutrients, and bursting with flavor. Enjoy them on their own, pair them with your favorite beverage or add a crunch to your salads and trail mixes.
Mighty Lil’ Lentils can be purchased online at Amazon and iHerb. In-store retail availability will follow later this year.
