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Snack Foods

Favalicious: Brought to You by Three Wives, a Bean and a Rabbi

By Lorrie Baumann

A Bolivian street vendor introduced Frank Guido to roasted fava beans in 1995. He didn’t know what they were, but he had the munchies, and there was the vendor who had snacks for sale. “These kids sold these in little bags, and I thought it was like a peanut, even though the kids told me it wasn’t a peanut,” he says.

Hunger satisfied, Guido pushed his curiosity about what he’d eaten aside and went on with his day. Then he went on with his days for another 16 years or so without giving the little not-peanuts another thought.

But in 2011 and 2012, he happened to be in Qatar to work on a big project. On the weekends, he played some golf and hung out with other ex-patriots, all the while not giving fava beans any thought at all. Then that changed when his friends’ wives started showing up, one after the other. “My friends, all three of their wives were coming in for weekends on different weekends,” he says. This is where the story starts to sound a little bit like it ought to involve a priest, a rabbi and a minister, only with wives bearing fava beans, but what I tell you three times is true, and each of these three women brought along fava bean snacks on their visits and offered some of them to Guido.

The first wife was British, and she had fava beans that had been fried in a tempura batter to set out on her table as an appetizer. The next weekend, it was the Italian friend’s weekend with his wife, and she brought along a little bag of roasted fava beans seasoned with Parmesan cheese. Guido pulled himself together and asked what this was. She explained to him that it wasn’t a nut, even though it tasted like one – it was a bean. “I really did not know it was fava. I still didn’t have that connection. I found it later on Google,” he says. “The next weekend, my Australian friend’s wife comes over with a retail snack called Happy Snack. She brought a pizza variety.”

Well, there it was – three weekends and three times that fava beans had been offered to him as a snack. Some coincidences are not meant to be ignored, and after he’d looked up fava beans on Google, Guido started asking his other friends if they’d ever heard of them. Turns out they had.
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It dawned on Guido that maybe Americans were the last to know about the little beans that could be roasted until they had the crunch of a corn chip and the flavor of a roasted Brazil nut. “I just knew that there was a void [in the American market],” he says. “I studied the market to see what was going on.”

When he got back to the United States after his project in Qatar had ended, he looked up American friends who encouraged him to design a package for what he’d started calling Favalicious snacks and go into production in a small way. “Somebody let me put it into 150 stores to see what happened,” he says. “It sold.”

Guido’s next step was to find a co-packer who would work with him on small batches in a facility where the product could be kept uncontaminated by common allergens. Then he went to work to obtain third-party certifications. The co-packer already had a rabbi in his facility to help with the kosher certification – You knew there would be a rabbi somewhere in this story, didn’t you? – and Guido found the Snack Safely organization to help him certify as allergen free. One in four Americans has some type of food allergy, and allergies to tree nuts and peanuts are common, so Guido’s gut was telling him that he needed that allergen-free certification even though his friends were telling him that he wasn’t going to need that market segment. “We have a perfect snack that’s a plant protein that’s a nut alternative that looks like a nut, tastes like a nut, but it’s a bean,” he says. “Fava’s really the future.”

His Favalicious snacks are currently offered in three flavors: Salt & Vinegar, Chili & Lime and Wasabi & Ginger as well as Lightly Salted. They’re free from the top eight allergens, gluten free and have no added sugars, trans fat or cholesterol. Inside their packaging, the beans are about the size of a peanut. They’re roasted in expeller-produced high-oleic sunflower oil, and each bean is belted by a strip of the husk that holds the two halves of the bean together. “The aesthetics we get out of that are unbelievable – a little extra crunch and beautiful appearance,” Guido says.

New flavors are currently in development, and Guido expects to have three of them, including the pizza flavor that he loved so much when his Australian friend’s wife let him taste her snack, and Guido expects to bring those to market in 2022. Single-serve packaging and a variety pack are also in development. “We have a host of things that we’re developing. It’s a fantastic product to work with, and we’re having a lot of fun,” Guido says. “It’s new and it’s different.”
For more information, visit www.nutteebean.com.

Chasin Dreams Farm Makes a Snack That’s Something New from Something Old

By Lorrie Baumann

Chasin Dreams Farm is a brand devoted to creating snack food products from ancient grains. The brand’s first products on the market are three flavors of Chasin Dreams Farm Popped Sorghum. The brand is named for the family horse farm where Founder Sydney Chasin spent her childhood. “Chasin Dreams was for me just a magical place that always inspired innovation and creativity from simplicity, and that’s what this is about,” she said. “Ancient grains – people think of them as boring. What we’re doing is putting a modern twist on something old and simple.”

Chasin started developing the product during her final year of study to earn her undergraduate degree in Britain, where she won a product development grant for her popped sorghum project. After intensive business training in the U.K. around her idea, she moved back to the United States and started building a business in 2018. Her first products, sold as Lil’ Pops, were launched into retail in 2019.

The brand is relaunching this year after a name change for the company to Chasin Dreams Farm. Each minuscule kernel is glazed with a very thin corn syrup-free candy coating that contributes a satisfying crunch to the bite. Flavors include Sweet & Salty Popped Sorghum, Cinnamon Popped Sorghum and Cocoa Popped Sorghum.
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The product was inspired both by the farmers who raised sorghum in the fields around her family’s horse farm and by Chasin’s own dietary needs – she was diagnosed with celiac disease as a child and has been living on a gluten-free diet ever since. “It certainly appeals to the gluten-free consumer, but it’s not limited to that,” she said. “It’s a product that can appeal to the masses.”

Consumers who are invested in environmental conservation will appreciate sorghum partly because it’s a popcorn analog that contains no corn, since the overwhelming majority of the corn grown in the United States is genetically modified. Sorghum also requires less water than corn, so that it’s commonly grown without irrigation. “The product capitalizes on so many food trends,” Chasin said. “It’s for the consumer who’s interested in new ingredients, maybe on a plant-based diet that wants the feel-good factor around the environment. The product at its core kind of ticks that box.”
Chasin Dreams Popped Sorghum is currently distributed in New England and southern California. In early 2021, the product will be launching in Texas, northern California and more widely in southern California. Chasin Dreams Popped Sorghum is packaged in 4-ounce and 1-ounce bags. Chasin is also planning to expand the product range beyond the popped sorghum in 2022, although she’s planning to stay within the snack space.

“The pops are the beginning, and we really want to create a platform for amazing, innovative, ancient-grain products,” she said. “What I love most about it is crafting something from simplicity and putting my own special twist and charm on it.”

A Snack Bar with a Mission

By Lorrie Baumann

This Saves Lives is a snack brand that’s on a mission to help end severe acute malnutrition in children around the world. With every purchase, the company sends life-saving food to a child in need through a partnership with Action Against Hunger, a global humanitarian organization that takes action against the causes and effects of hunger in more than 45 countries.

Co-founded by Hollywood celebrities Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel, This Saves Lives offers three product lines: Classic snack bars for adults, snack bars for children and the newest, Krispy Treats. The line of bars designed for children offers five flavors, each of which contains a full serving of fruits and vegetables in each bar. They’re non-GMO, gluten free, kosher and safe for school – they’re all free of the most common allergens. “I’m a mom myself, and when we created these, we wanted to be sure we were creating a product that kids love, and that parents could feel good about giving them, especially with the full serving of fruits and vegetables,” said Jillian Dilorio, the company’s Chief Sales and Giving Officer. “It’s a healthy and delicious snack bar on a mission to help end severe acute malnutrition. For every single purchase, we send life-saving food to a child in need around the world.”

The Krispy Treats share the same attributes as the classic bars for children, but they’re also a fun take on nostalgic rice cereal treat bars. Varieties include Unicorn Sprinkle Surprise, which includes little candy unicorns and sprinkles, as well as Crocodile Chocolate Crunch and three others.

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Sales of the snack bars contribute to purchases of Plumpy’Nut, a ready to eat therapeutic food. The food is distributed to children and their parents by Action Against Hunger. “Action Against Hunger has people on the ground who help us identify the children who need this the most,” Dilorio said. “Action Against Hunger takes the Plumpy’Nut and gives it to the parents who give it to their children just as if we were giving three meals a day to our children here.”

“The choices that we make today, right down to what we snack on, can make a difference in people’s lives tomorrow. Every single person can make a difference by choosing what products they purchase today,” she continued. “Everybody snacks. Why not choose a snack that is literally going to save a life, that has great macros and is delicious. It makes you feel good to know your purchase is doing good for someone else’s life.”

All of the bars have national distribution and are ready to ship. For more information, email customers@thissaveslives.com or check out the company’s website at www.thissaveslives.com.