By Lorrie Baumann
Chasin Dreams Farm is a brand devoted to creating snack food products from ancient grains. The brand’s first products on the market are three flavors of Chasin Dreams Farm Popped Sorghum. The brand is named for the family horse farm where Founder Sydney Chasin spent her childhood. “Chasin Dreams was for me just a magical place that always inspired innovation and creativity from simplicity, and that’s what this is about,” she said. “Ancient grains – people think of them as boring. What we’re doing is putting a modern twist on something old and simple.”
Chasin started developing the product during her final year of study to earn her undergraduate degree in Britain, where she won a product development grant for her popped sorghum project. After intensive business training in the U.K. around her idea, she moved back to the United States and started building a business in 2018. Her first products, sold as Lil’ Pops, were launched into retail in 2019.
The brand is relaunching this year after a name change for the company to Chasin Dreams Farm. Each minuscule kernel is glazed with a very thin corn syrup-free candy coating that contributes a satisfying crunch to the bite. Flavors include Sweet & Salty Popped Sorghum, Cinnamon Popped Sorghum and Cocoa Popped Sorghum.
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The product was inspired both by the farmers who raised sorghum in the fields around her family’s horse farm and by Chasin’s own dietary needs – she was diagnosed with celiac disease as a child and has been living on a gluten-free diet ever since. “It certainly appeals to the gluten-free consumer, but it’s not limited to that,” she said. “It’s a product that can appeal to the masses.”
Consumers who are invested in environmental conservation will appreciate sorghum partly because it’s a popcorn analog that contains no corn, since the overwhelming majority of the corn grown in the United States is genetically modified. Sorghum also requires less water than corn, so that it’s commonly grown without irrigation. “The product capitalizes on so many food trends,” Chasin said. “It’s for the consumer who’s interested in new ingredients, maybe on a plant-based diet that wants the feel-good factor around the environment. The product at its core kind of ticks that box.”
Chasin Dreams Popped Sorghum is currently distributed in New England and southern California. In early 2021, the product will be launching in Texas, northern California and more widely in southern California. Chasin Dreams Popped Sorghum is packaged in 4-ounce and 1-ounce bags. Chasin is also planning to expand the product range beyond the popped sorghum in 2022, although she’s planning to stay within the snack space.
“The pops are the beginning, and we really want to create a platform for amazing, innovative, ancient-grain products,” she said. “What I love most about it is crafting something from simplicity and putting my own special twist and charm on it.”
By Lorrie Baumann
This Saves Lives is a snack brand that’s on a mission to help end severe acute malnutrition in children around the world. With every purchase, the company sends life-saving food to a child in need through a partnership with Action Against Hunger, a global humanitarian organization that takes action against the causes and effects of hunger in more than 45 countries.
Co-founded by Hollywood celebrities Kristen Bell, Ryan Devlin, Todd Grinnell and Ravi Patel, This Saves Lives offers three product lines: Classic snack bars for adults, snack bars for children and the newest, Krispy Treats. The line of bars designed for children offers five flavors, each of which contains a full serving of fruits and vegetables in each bar. They’re non-GMO, gluten free, kosher and safe for school – they’re all free of the most common allergens. “I’m a mom myself, and when we created these, we wanted to be sure we were creating a product that kids love, and that parents could feel good about giving them, especially with the full serving of fruits and vegetables,” said Jillian Dilorio, the company’s Chief Sales and Giving Officer. “It’s a healthy and delicious snack bar on a mission to help end severe acute malnutrition. For every single purchase, we send life-saving food to a child in need around the world.”
The Krispy Treats share the same attributes as the classic bars for children, but they’re also a fun take on nostalgic rice cereal treat bars. Varieties include Unicorn Sprinkle Surprise, which includes little candy unicorns and sprinkles, as well as Crocodile Chocolate Crunch and three others.
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Sales of the snack bars contribute to purchases of Plumpy’Nut, a ready to eat therapeutic food. The food is distributed to children and their parents by Action Against Hunger. “Action Against Hunger has people on the ground who help us identify the children who need this the most,” Dilorio said. “Action Against Hunger takes the Plumpy’Nut and gives it to the parents who give it to their children just as if we were giving three meals a day to our children here.”
“The choices that we make today, right down to what we snack on, can make a difference in people’s lives tomorrow. Every single person can make a difference by choosing what products they purchase today,” she continued. “Everybody snacks. Why not choose a snack that is literally going to save a life, that has great macros and is delicious. It makes you feel good to know your purchase is doing good for someone else’s life.”
All of the bars have national distribution and are ready to ship. For more information, email customers@thissaveslives.com or check out the company’s website at www.thissaveslives.com.
Mars Incorporated is acquiring KIND North America. KIND North America will join KIND International to create one organization operating across 35 countries, functioning as a distinct and separate business within the Mars family of companies. This provides the opportunity to further the KIND Promise, a set of nutrition principles that have guided the company’s innovation since its founding, and KIND’s mission to create a kinder world.
KIND Founder and Executive Chairman Daniel Lubetzky will play a key role in the future development and expansion of KIND, helping to maximize the reach and impact of the KIND mission and products, while upholding the KIND Promise as the brand expands into new categories and geographies. He will retain an ongoing financial stake in KIND, a majority of which was previously donated to charity to further his philanthropic efforts to build bridges across lines of divide.
Partnership Success
Over the past three years, Mars and KIND have partnered to bring KIND (including signature KIND Bars) into new geographies and categories, remaining true to the KIND Promise that the first and predominant ingredient in all of its snacks and foods is a nutrient-dense food. As a result of the partnership, KIND has expanded into more than 35 countries (including China, Germany and France) and into eight total categories (including frozen and refrigerated), and has launched new products such as KIND Bark, KIND Frozen Bars and KIND Smoothie Bowls.
Grant F. Reid, Chief Executive Officer of Mars, said: “When we began this partnership, I said it was one built on mutual admiration and a shared vision for growth. After three years, you can see the impact, as together we have grown the healthy snacking category and brought KIND and the KIND Promise to 35 countries and into new categories. We’re delighted to continue to build on this success and welcome KIND North America into the Mars family of companies.”
“I am so proud of how well the Mars and KIND teams have complemented and strengthened each other over the past three years,” Lubetzky said. “We are now well positioned to further advance our efforts and continue building a foremost health and wellness platform. As we said in 2017, Mars is a company that shares KIND’s passion for business as a force for good, and I am confident that together, we will be able to make our small contribution to make this world a little kinder.”
Commitment to KIND Promise
KIND remains committed to its Promise and mission and will further its purpose to build a kinder world one snack and one act at a time by committing to being:
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