Misfits Market Launches Private Label Brand
Online grocery platform Misfits Market has launched its first private label, Odds & Ends, which includes pantry staples such as coffee and snacks like nuts, dried fruit and dark chocolate-covered mini pretzels.
Many of Misfits Market’s Odds & Ends products have been specifically designed to address supply chain inefficiencies. By working directly with farmers and producers who share the company’s vision of eliminating waste, Misfits Market is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at value.
For example, Misfits Market’s new direct trade premium coffee blend is purchased directly from the farms where it was grown in the context of lasting and mutually beneficial relationships, providing growers with fair prices and stable incomes while protecting them from market risk and volatility. The end result is a better market for their coffees and more accessible, high-quality coffee for consumers.
“Three years ago, Misfits Market set out to rebuild the food supply chain from scratch in order to provide everyone, regardless of where they live, access to quality food at an affordable price,” said Abhi Ramesh, CEO and founder. “It’s clear that shoppers are looking for new ways to save, especially with food prices at all-time highs. Our value-conscious customers are saving an average of $25 per order and with the launch of our new private label line, we’re excited to provide our customers with an even wider variety of affordable and sustainably sourced pantry staples.”
To date, the company has sent out nearly 13 million orders and rescued more than 230 million pounds of food. In Q1 alone, the company has experienced record-breaking growth fueled by expanding to all of the lower 48 states, launching product categories such as wine, releasing the brand’s mobile app and now Misfits Market’s private label launch.
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Cedar’s Foods Donates $100K to World Central Kitchen for Ukraine Relief
Cedar’s Foods, a Haverhill, Mass.-based company with national distribution of hommus and Mediterranean products, has donated $100,000 for Ukraine relief, to World Central Kitchen to help feed refugees.
Since military operations began in Ukraine, millions of Ukrainians have fled their homes to stay in western Ukraine or other countries and WCK is serving millions of fresh meals to displaced families. Working at a 24-hour pedestrian border crossing in southern Poland, WCK began serving hot, nourishing meals within hours of the initial invasion, and are now serving round-the-clock dishes at eight border crossings across the country.
Additionally, WCK is supporting local restaurants preparing meals in cities across Ukraine including in Odessa, Lviv and Kyiv. WCK teams are also on the ground serving thousands of meals every day in Poland, Romania, Moldova, Hungary, Slovakia, and Spain.
As part of Cedar’s with Heart, the company’s non-profit initiative to invest and honor its employees, communities, and consumers, the national leading hommus brand in the natural and organic grocery channels is committed to fighting food insecurity both in its community and around the world.
“At Cedar’s, we believe in the power of sharing better in the form of authentic, honest foods. Cedar’s with Heart extends that mission to not only share better with the world, but do better for the good of our community and our planet,” said Charles Hanna, CEO and president. “We hope to lead by example through our acts of service and our commitment to promote positive change for the next generation and generations to come. The humanitarian crisis in Ukraine is one of the worst that we have seen in decades. Our commitment to fight food insecurity transcends borders and when we heard of the great work WCK is doing, we wanted to help.
“Knowing better means doing better not only for our community, but for our global community as well. No family should have to worry about where their next meal will come from, especially after fleeing their homes and making the daunting journey to refuge,” Hanna said. “Food is a human necessity, a common ground among us all. It provides comfort and a sense of hope and stability. As a leader in the food industry, we are proud of the work WCK is doing on the frontlines and honored to be able to support them in feeding Ukrainian refugees.”
World Central Kitchen is first to the frontlines, providing meals in response to humanitarian, climate and community crises. When disaster strikes, WCK’s Chef Relief Team mobilizes to the frontlines with the urgency of now to start cooking and provide meals to people in need. By partnering with organizations on the ground and activating a network of food trucks or emergency kitchens, WCK provides freshly made, nutritious meals to survivors of disasters quickly and effectively.
Is your specialty food company contributing to Ukraine relief? Let our Senior Editor, AJ Flick, know by emailing her at aj_flick@oser.com and subscribe to Gourmet News for updates!
Miami Marlins Sign Multi-Year Deal With nudge Coffee Snacks
The Miami Marlins baseball team has entered into a multi-year partnership with nudge coffee snacks, a new brand sponsor and coffee confection startup based in Miami. The brand’s Coffee Bombs and Coffee Bars will be the Official Coffee Snacks of the Marlins.
“With our company’s roots based right here in Miami, it was critical for us to form our first major partnership with a progressive organization that has a commitment to excellence – both winning on the field and within their community,” said Tom Ferguson, CEO of The Whole Coffee Company, parent company for nudge. “Our nudge coffee snacks are keto friendly, have natural caffeine and taste delicious. We cannot wait to make them available to all Marlins fans through loanDepot park.”
The coffee snacks will be made available at various locations of loanDepot park, including the PNC Club and El Mercadito, a grab-and-go location on the main concourse.
The nudge brand will be the exclusive digital partner of the Miami Marlins “Plays of the Month” where fans can enjoy the outstanding efforts of the Marlins team, as they “do the undoable.”
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