Opopop, 10 Barrel Brewing Collaborate on Summer Snack Bundle
Denver-based Opopop, creator of Flavor Wrapped Popcorn Kernels, and Bend, Ore.-based 10 Barrel Brewing have produced Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition summer snack bundle.
The Pop & Bubbles Bundle will be sold exclusively at 10Barrel.com and can only ship to Oregon, Washington, California and Idaho (21+ signature required). The summer snack bundle includes one 320g bag of Opopop’s limited edition Pickle Monster, an eco-friendly Opopop silicone popcorn popper, and two cans of 10 Barrel’s new Sparkling Rosé. MSRP $35.
“The moment we paired 10 Barrel’s newly released Sparkling Rose with Opopop’s Pickle Monster, we knew we had created something special for our customers. These two flavors go so well together. Like any good Summer hit, they just taste like Summer 2022,” said Sarah McDowell, Opopop president.
Opopop’s Pickle Monster delivers a bold taste and is the perfect blend of tartness, salt and dill. This pairs perfectly with 10 Barrel’s Sparkling Rosé (13.5% ABV) which includes a blend of cabernet sauvignon, syrah and merlot grapes with a nice dry finish.
“Our new sparkling wines helped us kick off everyone’s favorite season, and then we took it one step further by adding a light and zesty popcorn to pair,” said Emily Koziel, merchandising & sourcing manager at 10 Barrel Brewing. “We couldn’t be more excited than to team up with Opopop, to help us elevate our summer slogan, Seriously Casual.”
For more information, follow @opopopco @10barrelbrewing on all social platforms.
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Cibo Vita CEO Named Entrepreneur of the Year in New Jersey
Emre Imamoglu CEO of Cibo Vita, right, accepts the award for New Jersey Entrepreneur of the Year
Emre Imamoglu, CEO of healthy snack food maker Cibo Vita, was named Entrepreneur of the Year, 2022 New Jersey Regional Award Winner, by Ernst & Young at an awards luncheon last month.
Entrepreneur of the Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies. Judging was based on commitment to excellence, category diversification and innovation. Factored in the judging were applicants’ responses to questions such as:
- Identifying opportunity to innovate and create a better world
- Demonstrating courage perseverance and resilience to overcoming obstacles
- Inspiring purpose, vision and taking risks
- Identifying strategies for a sustainable future
Forty-two companies from New Jersey vied for this coveted award. As New Jersey Award Winner, Imamoglu is entered into the Nationals. National finalists and winners will be announced in November in Palm Springs, Calif., at EY’s Strategic Growth Forum.
Founded in 2009, Cibo Vita began by producing private label healthy snack products that consisted of dried fruit and nut combinations for supermarkets nationwide. Nature’s Garden, the company’s flagship brand, launched in 2011. BeHonest low-carb, low-sugar chocolates, launched in 2021.
The company mission is to continuously create innovative products that promote functionuality, digestive wellness and heart health, as well as offer products that are energy boosting and address a ketogenic diet.
Cibo Vita features more than 2,000 SKUs with various combinations of nuts, seeds, dried fruit, trail mixes and coated pretzels and chocolates. Cibo Vita products are sold in supermarkets, big box, drug chains, health food and convenience stores as well as warehouse clubs nationwide.
The company holds certifications for Keto, RSPO, UTZ, Kosher, Organic, Paleo and Gluten-Free. Its manufacturing, distribution, product development, warehouse facilities and corporate offices are based in Totowa, N.J. Since 2018, Cibo Vita has enjoyed a compound annual growth rate of 25.4 percent.
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Kraft Launches Rebranded Mac & Cheese
For 85 years, Kraft Mac & Cheese has been America’s original and favorite comfort food. With more than a million boxes sold every day, the cheesy bowls of deliciousness haven’t just filled America’s bellies; they’ve played an iconic role in every stage of people’s lives. Now, Kraft is unveiling a brand identity that includes an updated logo, noodle smile and even a new name that redefines the brand as feel-good food for everyone.
The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography and packaging. The change from “macaroni and cheese” to “mac & cheese,” is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand’s most recognizable asset — the noodle smile, now even more delicious and dripping with creamy, cheesy goodness.
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” said Victoria Lee, Kraft Mac & Cheese brand manager. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”
The new look will appear across social channels and on the website this summer and packaging will start to hit shelves in August.
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