Cooper Street Snacks Acquires Harvest Valley Bakery
Better-for-you snack company Cooper Street Snacks has acquired Harvest Valley Bakery. Following the acquisition, the facility will be rebranded as Cooper Street Bakery, marking a significant milestone in the company’s strategic growth plan. This acquisition will bolster Cooper Street’s production capabilities and enhance its ability to meet growing demand while maintaining the highest standards of quality and food safety.
The acquisition aligns with company’s vision to strengthen its operational foundation and increase production efficiency. The newly acquired Cooper Street Bakery will operate independently from the Cooper Street Snacks brand but will play a crucial role in supporting the company’s expanding product lines.
The upcoming changes reflect Cooper Street’s commitment to investing in both infrastructure and personnel to support the bakery’s operations. By investing in upgrading the Harvest Valley Bakery facility, Cooper Street aims to modernize its production capabilities, improve efficiency, and uphold the highest food safety standards. This strategic investment will introduce advanced baking technologies and processes, allowing the company to meet the increasing demands of the market while maintaining its quality commitments.
To ensure a smooth transition and enhance operational effectiveness, Cooper Street has welcomed several high-level industry experts to the team. These professionals bring extensive experience in baking, contract manufacturing, and financial management. With their combined expertise, the company is well-positioned to oversee the facility’s operations, drive strategic investments, and maintain a high standard of food safety and product quality. The addition of this seasoned talent will support the company’s efforts to reliably deliver high-quality, food-safe products to its brand partners.
These appointments are expected to contribute significantly to the successful integration and operation of Cooper Street Bakery, ensuring that the facility delivers high-quality, food-safe products to brand partners reliably.
The acquisition of Harvest Valley Bakery is a strategic move designed to enhance Cooper Street’s production capacity and operational efficiency. With substantial investments and the addition of key personnel, Cooper Street is set to improve its production capabilities and continue providing exceptional products to its brand partners.
The transition to Cooper Street Bakery is anticipated to be completed in early fall 2024, with ongoing updates provided as the integration progresses. This acquisition underscores the company’s commitment to growth and excellence in the snack food industry.
Cooper Street is a family-owned brand that offers a unique spin on traditional snacks with a focus on Better-for-you ingredients, unique flavors . Known for its delicious, lower-calorie cookies and granola bakes made with real fruit and no artificial ingredients, the company has been a favorite among health-conscious consumers. The brand is dedicated to providing high-quality products and continuously innovating to meet the needs of its customers.
For more information and a chance to pick-up your own pack of twice-baked cookies, visit https://cooperstreet.com/. For more updates, follow them on Facebook, Instagram and TikTok to get the latest scoop.
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good2grow Launches Its Biggest National Sweepstakes
good2grow, a leading beverage and snack brand for kids, is helping families embark on a mess- and meltdown-free travel season with the revival of the On the Road campaign. For the third year, the campaign will stir up smiles with its biggest national sweepstakes yet, digital resources for families heading out on their road trip adventures and a partnership with Make-A-Wish Georgia to grant wishes.
Parents can enter the sweepstakes at good2growontheroad.com starting May 13 through July 22 for a chance to win weekly and grand prizes. One winner will be selected each week during the entry period to win a $50 Visa eGift Card to use on gas or activities during their trip and the Ultimate Road Trip Kit that offers everything a family needs for a joy-filled journey, including a kids’ tablet, cooler, plenty of good2grow swag and an assortment of kids’ favorite character-topped, mess-free products: Juices, Bigger, Milk and Snackers.
good2grow will also award two winners a grand prize package – valued at over $3,000 – including the Ultimate Road Trip Kit, a $2,000 hotel eGift Card and a $500 Visa eGift Card to use on gas or activities.
“As a children’s brand, we understand the challenges of keeping little ones calm and entertained during travel,” acknowledged Gunnar Olson, CEO of good2grow. “Our third annual On The Road campaign embodies the core values of good2grow, focusing on giving back and making smiles.”
Through a partnership with Make-A-Wish Georgia, Atlanta-based good2grow will sponsor two families’ road trips to their chosen dream destination of Walt Disney World. To celebrate the families’ upcoming road trips, good2grow will host send-off parties where each family will receive their very own Ultimate Road Trip Kit.
“We’re committed to giving every family the opportunity to create magical memories,” remarked Edzra Gibson, vice president of brand marketing. “Road trips give us our most cherished family moments, and we’re delighted to renew our collaboration with Make-A-Wish Georgia and spread joy throughout our Atlanta community.”
To learn more about good2grow, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
good2grow inspires kids to eat and drink healthier with an innovative line of better-for-them beverages and snacks. The brand makes smiles for parents and kids alike by combining fun and nutrition, with hundreds of collectable 3D character tops from the hottest names in children’s entertainment, including Disney, Universal, Hasbro, Nickelodeon, Warner Bros and many more. Parents love that the packaging is reusable, dishwasher-safe, recyclable and BPA-free, and that the products contain no artificial colors or flavors. good2grow is available nationally at retailers including Target, Walmart, Kwik Trip, Walgreens and CVS. For more information on the brand and to find a store near you, visit good2grow.com and follow the brand on Instagram, TikTok and Facebook.
Make-A-Wish Georgia creates life-changing wishes for children with critical illnesses. Together with generous donors, supporters, staff and volunteers, we deliver hope and joy to children and their families when they need it most. We aim to bring the power of wishing to every child with a critical illness because wish experiences can help improve emotional and physical health. Since 1995, Make-A-Wish Georgia has granted wishes to children in our local community, contributing to the more than 350,000 wishes granted throughout the U.S. and its territories. For more information about Make-A-Wish Georgia, visit georgia.wish.org/help.
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Hain Celestial Sells ParmCrisps to Our Home
Hain Celestial Group, a leading global health and wellness company whose purpose is to inspire healthier living through better-for-you brands, has completed the sale of its ParmCrisps snack brand to independent wholesome snacks company, Our Home. The transaction further optimizes Hain’s better-for-you portfolio and streamlines its supply chain to drive greater operational efficiency and margin expansion. Proceeds from the sale will be used to pay down company debt.
“By divesting ParmCrisps, we can continue to prioritize driving market reach and category scale of our core better-for-you brands,” said Wendy Davidson, Hain Celestial Group president and CEO. “This transaction further simplifies our better-for-you portfolio and streamlines our supply chain for operational efficiency and margin expansion.”
Earlier this year, Hain announced strategic actions to advance the company’s Hain Reimagined transformation by focusing on accelerating growth in key brands across snacks, baby and kids food, beverages, meal prep and personal care, and simplifying its global operating footprint. These efforts have included the sale of cookie brand Thinsters and the Queen Helene personal care brand, along with sub-category exits across its product portfolio.
With the sale of ParmCrisps, Hain will reduce its manufacturing footprint and co-manufacturer network while also streamlining its vendor base. The company recently released its Q4 and Full Year 2024 earnings and reported delivery of its updated guidance, gross margin expansion, and improvement in debt leverage.
In Fiscal 2025, the company is focused on commercial execution and leveraging the benefits of its scale model to expand reach and accelerate top- and bottom-line growth to deliver long-term shareholder value.
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