Blue Apron has expanded on convenient meal options beyond dinner that will be featured on its Add-ons menu, available to order now. Created to take the stress out of weekday planning in preparation for one of the busiest seasons of the year, the new Add-ons feature kid- and adult-approved recipes, perfect for an after-school snack, packable lunch, simple dinner or somewhere in between.
“Expanding the variety of our menu options to meet the needs of families and on-the-go customers continues to be a category we are focused on, especially as summer winds down and back-to-school season approaches,” said Josh Friedman, Blue Apron’s chief product officer. “Our customers look to Blue Apron to help solve for different meal occasions throughout the week. We continue to iterate on our offerings to create recipes that complement one another, but also fit into more non-traditional meal times.”
Designed to be ready in 30 minutes or fewer, the new Add-ons are a quick and fun take on classic recipes that can be prepared ahead of time or on the spot. They include simple dishes with an elevated twist, like a savory, pancetta grilled cheese sandwich with caramelized onion between sourdough bread. Additional options include French bread pizza, antipasto wraps and a delicious snack board.
“As we move into fall, our culinary team wanted to offer customers a series of recipes that could be utilized and enjoyed in a variety of ways throughout the day,” said John Adler, Blue Apron’s vice president of culinary. “The new Add-ons function great as stand-alone meals, but they’re also customizable by adding, for example, an à-la-carte protein to our pesto pasta, allowing customers to create a meal that works for their taste buds and dietary preferences.”
The new Add-ons are part of Blue Apron’s offerings designed with convenience and ease in mind on the days when time and planning is limited. Other offerings include Ready to Cook recipes that require no knife work or chopping, Heat & Eat microwavable meals and Fast & Easy sheet pan and one-pot recipes.
Blue Apron’s offerings are available on a rotating basis through their website and mobile app, along with non-subscription options available on Blue Apron’s Market and Walmart.com. To learn more about Blue Apron’s Add-ons, visit cook.ba/add-ons.
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The company also has added Marcia Bell as chief operating officer starting in March after nearly a year as a consultant.
“There is nothing more exciting as a founder and entrepreneur than watching your team grow as the company grows,” said GoodSAM Founder & CEO, Heather K. Terry. “My vision for this company is extensive and will take a seasoned, forward-thinking, and diverse team to accomplish it.
“Fundamentally upending the food system as we know it, investing and driving growth in regenerative agriculture will take massive alignment, action, and an unrelenting commitment to sustainability and farmers. I believe we are shaping the team at GoodSAM Foods to take that challenge head-on.”
Kari Janapareddi (Director of Sales, USA): Kari joins GoodSAM with over 12 years of CPG experience, including seven years working in the chocolate category at Taza Chocolate out of Boston, Mass. She has lived in Boston, Austin and San Francisco and formed relationships with several stellar broker, distributor and retailer partners. Most recently, she was national sales manager at NuttZo where she helped expand the company’s footprint into key natural, conventional and mass market accounts. \
Sara Galeano (Director of Sustainability, Colombia): A communicator by profession, Galeano decided to change careers to follow her passion for making the world a better place. She has more than four years of experience dedicated to building and strengthening sustainable organizations with significant social, environmental, and economic impact. She has also worked to improve the living conditions of rural communities in Colombia, with more than 30 agricultural associations in 12 regions of the country, from the private sector and an NGO. With a history of leading the funding of resources and participating in building environmental, entrepreneurship, education, art, and cultural projects with rural communities in her native country, Galeano hopes to create a greater impact by creating lasting solutions with GoodSAM.
Ryan Siwinski (Director of US Operations, USA): Ryan holds a B.S. in Operations & Supply Chain Management from Drexel University in Philadelphia. After college, Ryan navigated down a path of various food and agriculture experiences to fully understand the industry from the ground up. He began by launching a small-scale meal prep startup at Drexel University followed by an abundance of agriculture experiences as a farmer, livestock consultant, and regenerative agriculture advocate. His on-farm experience at Tussock Sedge Farm, White Oak Pastures and Rodale Institute has helped him gain extensive knowledge in all aspects of regenerative agriculture systems. Ryan’s career goals are to fully engage in building and managing supply chains that contribute to producing high-quality food with a major emphasis on positive ecological outcomes.
Marcia Bell (Chief Operations Officer): Marcia brings over 20 years of operations & logistics leadership expertise. She has far-reaching experience in operations, as evidenced by program development, streamlining operating efficiencies, and developing exceptional teams through senior leadership roles in CPG companies in the natural products industry. Before joining GoodSAM, Mrs. Bell spent several years as Director of Operations for NibMor Chocolate and, most recently, for Eco-Kids in Portland, Maine. Marcia is dedicated to supporting the CEO, her vision, and initiatives across the organization. She is honored to have the opportunity to work with a devoted team committed to igniting positive worldwide impact.
The best parts of fall are football games, family gatherings, and who could forget about the snacks?! Recipe guru and flavor connoisseur Ree Drummond, aka The Pioneer Woman, is putting her signature touch on her first line of snack mixes that are perfect for this season and beyond.
“It’s no secret that I love to experiment and try new things in the kitchen, which is why I’m so excited to bring together some of my favorite flavors in my new snack mixes,” Drummond said. “Each variety of these over-the-top mixes packs an amazing array of flavors and deliciousness in every handful, like dark chocolate mini cups, nuts, caramel corn, and other scrumptious elements.
“Whether you need an easy snack for a tailgate or a yummy new option for movie night, your life is about to be changed by these mixes.” she said. “My favorite has to be the Spicy Cowgirl mix – nuts coated in cocoa powder, cinnamon and cayenne pepper make for a subtly sweet experience with a little kick!”
Pioneer Woman snack mixes are available in three varieties:
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