Oscar Mayer, the brand known for uniting millions over a love of meat, announced the opportunity for soon-to-be-newlyweds to exchange vows in hot-dog bliss. Designed to subvert the seriousness of stressful wedding planning and highlight the joy weddings should bring, fans across the country may sign up to wed at the first “Wienermobile of Love,” a limited-time chapel conveniently located in the elopement mecca of the country: Las Vegas, baby!
Weddings are often described as the happiest day of couples’ lives, but getting to that point is not always a cakewalk. Between rising costs, large guest lists and oh-so-many opinions, 72 percent of couples report feeling stressed about planning the big day, according to the Zola Wedding Planning 2022 Survey.
Oscar Mayer is bringing some much-needed relief by providing couples the chance to trade in the hoopla of a traditional wedding in favor of something stress-free and fun: an elopement to the Wienermobile outside the iconic Little White Wedding Chapel in Las Vegas. The weddings will take place on April 15 and 16, where lucky couples w’ill be treated to a unique all-expenses-paid ceremony and wed by Oscar Mayer’s beloved Hotdoggers!
“From proposals and surprise meat-ups down the aisle to playing matchmaker to some of our own Hotdoggers, the Oscar Mayer Wienermobile has held a special place in fans’ hearts – so much so, we receive thousands of requests each and every year to be part of couples’ big days,” said Ed Roland, senior manager brand communications for Oscar Mayer at The Kraft Heinz Company. “Now, as more people seek stress-free ceremonies with their partners, our Hotdoggers are thrilled to reignite the joy of this special day and give them a once-in-a-lifetime experience: a wedding through a pair of meat-colored glasses.”
Oscar Mayer has a legacy of sparking smiles and bringing levity to the everyday, particularly when things have gotten too serious. From the famed “Oh I Wish” jingle to the iconic bologna face mask, it’s been love at first bite for generations of Americans. The “Wienermobile of Love” is a natural extension of Oscar Mayer’s iconic brand platform, “Keep It Oscar,” focused on saving people from taking things too seriously, freeing people up to enjoy themselves with seriously delicious meats. From a live wiener whistle quartet to a wonderfully odd wiener cake, the 27-foot hot dog on wheels and its Hotdoggers will be dressed to impress, serving up a unique, joyful wedding experience only Oscar Mayer can.
Hot dog lovers across the nation may sign up on OscarMayer.com, available on a first come first serve basis. Bring your marriage license and appetite – Hotdoggers will “meat” you down the aisle.
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Milkboy Swiss Chocolates will introduce its new Alpine Milk with Refreshing Lemon and Ginger Bar at Natural Products Expo West, from March 8-10 at the Anaheim Convention Center. From their Swiss Chalet-themed booth (#N1448 in the North Hall), Milkboy will give chocolate lovers a taste of the smooth milk chocolate bar with essential lemon oil and candied ginger.
The bar joins a product line that includes other flavors like Finest Alpine Milk, Alpine Milk with Roasted Almonds, Alpine Milk with Crunchy Caramel and Sea Salt, White Chocolate with Bourbon Vanilla, Extra Dark 85 percent cocoa, finest 72 percent cocoa with Fresh Roasted Coffee, and Finest 72 percent cocoa with Crispy Mint. The 3.5 oz bar has a suggested retail price of $4.99.
“We’re excited to introduce customers to our Alpine Milk with Refreshing Lemon and Ginger bar at Expo West and think people will love this unique flavor combination,” said Milkboy founder Emanuel Schmerling. “We use milk sourced from the Swiss Alps and Rainforest Alliance-certified cocoa to make some of the finest milk chocolate bars in the world. We invite chocolate lovers to visit our Swiss Chalet booth at Expo West and try all our flavors.”
Milkboy Swiss Chocolates are sold at many specialty food retailers, including all United States Whole Foods Market locations. Chocolates are also available online at https://milkboy.com/ and on Amazon.
Milkboy Swiss Chocolates is on a mission to source the finest quality, natural and sustainable ingredients in order to create extraordinary chocolate and practice traditional Swiss chocolate manufacturing without compromise or shortcuts. Chocolates are produced in Switzerland from milk sourced from the Swiss Alpine region.
Milkboy Swiss Chocolates is a five-time sofi Award winner for Best Chocolates, including a 2021 sofi Gold Award for the Best Milk Chocolate, and 5-time Great Taste Award winner. The chocolates are gluten-free, non-GMO, soy-free and certified Kosher. Milkboy chocolate uses only Rainforest Alliance-certified cocoa in its chocolate products and Forest Stewardship Council certified paper for its packaging. Follow Milkboy on Instagram or Facebook @milkboychocolate.
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Snickers and WWE 2K23 will return as joint presenting partners of WrestleMania 39, which takes place April 1-2 at SoFi Stadium in Los Angeles.
Following a successful co-promotion at last year’s WrestleMania, which marked the first time two brands served as presenting partners for WWE’s pop culture extravaganza, the partnership continues at WrestleMania 39.
Ahead of the biggest matches of the year at WrestleMania, Snickers and WWE 2K23will continue their multi-platform campaign from last year on the Road to WrestleMania.
“The Snickers brand is thrilled to be back as one of the presenting sponsors of WrestleMania 39,” said Ray Amati, director of media, Mars Wrigley. “Over the years we have seen the passion of WWE fans and know they are always hungry for high quality entertainment, which we look forward to delivering alongside our partners. Snickers will continue to be a solution for fans when they feel out of sorts before, during or after WrestleMania.”
“We’re excited to come back even stronger and co-present WrestleMania 39 with Snickers as we tag team for WWE’s biggest event of the year,” said Alfie Brody, vice president of global marketing strategy at 2K. “Like our WWE 2K23 cover Superstar, John Cena, we’ll ‘Never Give Up’ as we take on Snickers head-to-head and provide fans with engaging content leading up to the main event matches.”
“Last year we brought together two of our most-tenured brand partners for WrestleMania and it’s exciting to continue the partnership as WrestleMania goes Hollywood in April,” said Craig Stimmel, WWE senior vice president of global sales and partnerships.
Both brands will be showcased during WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX leading up to WrestleMania, as well as during the WrestleMania Kickoff Show and WrestleMania each day on Peacock. The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel.
For more information on WWE 2K23, visit the game’s official website for a full breakdown of the pre-order details, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K23 or subscribe on YouTube.
WrestleMania 39 takes place April 1-2 live from SoFi Stadium in Los Angeles. Limited tickets are still available via ticketmaster.com
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