SNAC: Snack Food Sales Rise 14.9% During Super Bowl Week 2024
Snack food sales jumped to $670 million during Super Bowl Week 2024, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide.
The data shows that Americans bought 107 million pounds of snacks the week leading up to Super Bowl 2024. To put that into perspective, a Lombardi trophy weighs about 7 pounds, which totals over 15 million Vince Lombardi trophies
“The week leading up to the Super Bowl is the most significant benchmark for the snack food industry,” stated Christine Cochran, President and CEO of SNAC. “The brands that stand out during this pivotal week are positioning themselves for big things in the year ahead.” ahead.”
The snack data compared dollar sales from Super Bowl Week 2024 (week ending 2/11/24) to sales from the prior week (week ending 2/4/24). Notably, the most significant sales spikes were in the categories of tortilla/tostada chips and corn snacks.
The sales numbers for Super Bowl Week 2024 in dollar value, percent increase from the prior week, and pounds sold are as follows:
- Tortilla/tostada chips sold 34 million pounds for $172.2M (+31.7%)
- Potato chips sold 28.9 million pounds for $180.6M (+12.5%)
- Cheese snacks sold 7.8 million pounds for $58.6M (+11%)
- Corn snacks sold 6.2 million pounds for $43.2M (14.4%)
- Pretzels sold 9.6 million pounds for $42.6M (+8.2)
For more information about snack sales and SNAC International, please visit https://snacintl.org/.
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NFL Great to Help Celebrate Pork Rind Appreciation Day
Get ready to CRUNCH into the 16th annual Pork Rind Appreciation Day campaign, “It’s Crunch Time,” brought to you by Southern Recipe pork rinds. Southern Recipe has partnered with NFL Hall of Famer Thurman Thomas (Class of ’07) to support Coach Mike Ditka’s Gridiron Greats Assistance Fund, which assists former NFL players in need, and to celebrate Pork Rind Appreciation Day. Football fans and snack enthusiasts alike are invited to participate in the “It’s Crunch Time” campaign, culminating in the biggest football day of the year on Feb. 9.
Consumers can join the fun and help raise awareness for one of football’s most vital charities. Enter to win a travel package to the 2026 Super Bowl in Santa Clara, CA, that includes two Super Bowl tickets, hotel and airfare, and, of course, a year’s supply of pork rinds!
From now until Pork Rind Appreciation Day on Feb. 9, fans can engage on PorkRinds.com, where they can enter to win the Grand Prize of two tickets to the 2026 Super Bowl in Santa Clara, Calif. and a year’s supply of pork rinds. Don’t miss out—visit PorkRinds.com to get in on the action.
This year’s Pork Rind Appreciation Day “It’s Crunch Time” campaign is set to amplify Southern Recipe’s passion for football and highlight the perfect pairing—pigskins and pig skins. In honor of this beloved foodie holiday, Southern Recipe is rolling out the red carpet for all pork rind fans—from tailgating aficionados to recipe lovers and peewee players. And who better to champion this year’s campaign than Thomas, a legendary running back for the Buffalo Bills who dazzled fans with his remarkable career. Thomas is a five-time Pro Bowl selection and was a key player in the Bills’ four consecutive Super Bowl appearances during the early 1990s.
“Partnering with the Gridiron Greats Assistance Fund highlights our commitment to supporting football legends who’ve given us so much,” says Mark Singleton, Vice President of Sales and Marketing for Rudolph Foods. “In our 16th year of celebrating Pork Rind Appreciation Day, we’re proud to support this vital charity and show our gratitude to these athletes who continue to face challenges long after they retire.”
The Gridiron Greats Assistance Fund plays a crucial role in supporting former NFL players who face difficulties once their careers end. Often, these players struggle with health insurance, retirement benefits, and medical costs. GGAF provides essential assistance to these athletes who may no longer receive the recognition and support they once enjoyed. Each year, Southern Recipe takes pride in raising awareness through a celebration that resonates with all: Pork Rind Appreciation Day.
About Southern Recipe
Southern Recipe— “The tastiest crunch in the South—is a premium brand of pork rinds. Known for delivering iconic flavors in a nostalgic recipe, Southern Recipe offers this classic Southern snack in internationally inspired varieties that feature eight grams of protein, low in carbs, and are naturally gluten-free. For more information, visit https://porkrinds.com/.
About Gridiron Greats Assistance Fund
The Gridiron Greats Assistance Fund (GGAF) is a non-stock, non-profit 501(c)(3) organization providing financial grants and ‘pro bono’ medical assistance to retired NFL players in dire need. GGAF focuses on the humanitarian side of post-football issues, including coordinating social services for players who need support due to inadequate disability benefits or pensions. For more information, visit www.GridironGreats.org.
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Santa Paws Milk & Cookie Box for Dogs on the Nice List
The Honest Kitchen, leading provider of high-quality, human grade pet food, on a mission to put pets on the path to good health through good food, is excited to announce its limited-edition holiday offering for canine companions: Santa Paws Milk & Cookie Box. A heartwarming gift that both pups and their owners will enjoy, this holiday gift box gives four-legged family members the opportunity to participate in a quintessential holiday tradition – leaving out Milk & Cookies for Santa Paws.
Firm believers that pets deserve to be treated like family, The Honest Kitchen’s Santa Paws Milk & Cookie Box is a special gift to lovingly spoil your pups with this holiday season. Beautifully wrapped in ready-to-gift packaging, this jolly box includes:
- Blueberry & Vanilla Goat’s Milk N’ Cookies – These best-selling, small-batch and slow-cooked treats are packed with probiotics from rich goat’s milk to support digestive health. Made with wholesome ingredients including juicy blueberries and sweet vanilla, the cookies are whole grain, wheat-free, and void of artificial ingredients.
- Instant Goat’s Milk with Probiotics – Made from highly digestible, dehydrated goat’s milk and 1.25 billion active probiotics and digestive supplements, the Instant Goat’s Milk supports pets’ digestion, immune system, and overall well-being.
- Treat-Shaped Toy – Perfect for playful pups, this toy will keep them happy and pre-occupied during festive gatherings.
- Waggo Treat Jar – Fill this gorgeous, red-glazed treat jar with the Blueberry & Vanilla Goat’s Milk N’ Cookies. A gift for pets and their owners, this jar sits beautifully on countertops.
“At The Honest Kitchen, we believe pets are just as important as human family members, and they deserve to take part in our fun, festive traditions too,” said Lucy Postins, Founder and Chief Integrity Officer at The Honest Kitchen. “This holiday season, we’re thrilled to offer pet owners a unique way to bond with their pup as they excitedly unwrap the Santa Paws Milk & Cookie Box, and enjoy a classic holiday treat. We understand how stressful holiday shopping can be. That’s why, to make gift-giving a breeze, we’ve beautifully wrapped our Santa Paws Milk & Cookie Box and filled it with treats and a toy, so you can check shopping for your canine companion off your list!”
The Honest Kitchen’s Santa Paws Cookie Box is priced at $59.99 (20% off retail value). Available now, visit www.thehonestkitchen.com to purchase the Santa Paws Cookie Box while supplies last.
To learn more about The Honest Kitchen, and to shop the brand’s full line of human-grade, high-quality pet food, visit www.thehonestkitchen.com.
Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you’d serve on your own table. For more information, please visit www.thehonestkitchen.com.
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