Blue Diamond’s Nutty Cruiser Hits the Road
Blue Diamond Growers, the world’s leading almond marketer and processor, today announced the creation of its latest innovation, The Nutty Cruiser set to officially launch on National Almond Day, February 16. Blue Diamond’s almond vehicle will embark on the “Bring Your Flavor” National Tour, with the goal of distributing one million almond samples to consumers. This nationwide initiative was designed to showcase Blue Diamond’s bold and craveable flavors to provide the ultimate snacking experience for flavor fanatics all over the United States.
“With the Nutty Cruiser, we set out to create a playful and interactive way for our fans to experience Blue Diamond products like never before,” said Maya Erwin, Vice President of Marketing and Innovation. “We are naturally obsessed with almonds and want to share our love of this perfect snack far and wide during the ‘Bring Your Flavor’ tour. This launch embodies our passion for flavor, fun, and community connection.”
The Nutty Cruiser™, created by Inspira, will visit major markets throughout 2025 on the “Bring Your Flavor Tour” including Sacramento, Calif., Los Angeles, New York City, Boston, Washington D.C., Chicago, Milwaukee, Indianapolis, Bentonville, Ark., Panama City, Fla., and Columbus, Ohio, with additional locations to be announced soon.
At each stop, the event grounds will be transformed into a hub of flavor-packed activities and free snacks to delight almond lovers of all ages. Featuring an almond launcher that sends packs of almonds into the hands of hungry customers and engaging activities such as a Flavor Bar, Barrel-o-Flavor sampling stations, and interactive games including ‘Guess That Flavor’ and ‘Almond-hole’ (a unique twist on cornhole), the event offers an unforgettable health-snacking experience. Consumers can share on social media using #BringYourFlavor and interact on-site for a chance to win exciting prizes, including a year’s supply of Blue Diamond snack almonds.
This quirky almond mobile was built in Dallas, Texas and took more than 1,150 labor hours to complete. It is a larger part of Blue Diamond’s bold marketing strategy that will continue to surprise and delight consumers with unexpected flavor drops and surprise pop-ups throughout the year.
For the full tour schedule and updates, visit www.bluediamond.com/nutty-cruiser/.
To officially kick off the tour, the Nutty Cruiser™ will make its debut during the National Almond Day pop-up event, open to the public, on February 16 in Blue Diamond’s headquarters location, Sacramento, California. Located at Urban Roots Brewery & Smokehouse from 12pm-4pm PT, attendees will get a first look at the Nutty Cruiser™ and get the chance to sample a selection of products from Blue Diamond’s full portfolio, including new never-seen-before flavors of Snack Almonds, Almond Breeze® Almondmilk, Nut Thins®, and Almond Flour.
In honor of National Almond Day, Blue Diamond is offering a one-day only National Almond Day flash sale on Amazon. Using code BLUEDIAMOND, fans can get 30% off all Snack Almond varieties as well as select Nut Thins varieties on Sunday, February 16th, 2025. Happy snacking!
For more information on Blue Diamond Almonds, visit BlueDiamond.com
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Dr. Praeger’s Introduces Mexican-Style Street Corn Cheesy Bites
Dr. Praeger’s, a trusted name in better-for-you frozen foods, is building on the success of its category-leading snack offerings with the debut of Mexican-Style Street Corn Cheesy Bites. This latest innovation reflects the brand’s commitment to providing delicious, veggie-forward options that align with evolving consumer preferences for bold flavors and convenience.
The bites are crafted with a crunchy corn tortilla chip coating and a creamy blend of corn, mozzarella, and green chilies, offering a savory and satisfying snacking experience. The bites are quick and versatile, ready to prepare straight from the freezer using an air fryer, stovetop, or oven.
Starting this month, the new bites will be available at more than 100 Costco locations across the Midwest, including states such as Illinois, Michigan and Wisconsin. Priced at $12.99 for a 60-count box, they deliver an enticing combination of quality, value, and convenience for families and snack enthusiasts.
“Snacking has become a cornerstone of how people eat, and we’re thrilled to expand our offerings with the launch of Mexican-Style Street Corn Cheesy Bites,” said Andy Reichgut, CEO of Dr. Praeger’s. “With the success of our Littles line, we’ve seen firsthand how much consumers love bold, veggie-forward snacks. These bites continue that, delivering craveable flavors and simple preparation while staying true to our mission of making veggies delicious and easy to eat.”
The launch underscores Dr. Praeger’s long standing dedication to developing plant-based, vegetable-driven foods that prioritize both flavor and nutrition. As the snack category continues to evolve, Mexican-Style Street Corn Cheesy Bites highlight the brand’s ability to innovate and meet the needs of modern consumers.
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Bitchin’ Sauce Launches Single-Serve Chipotle Packaging
Bitchin’ Sauce, the award-winning almond dip brand, is excited to introduce new single-serve Chipotle Bitchin’ Sauce. At 1.75 ounces, they are perfectly sized for on-the-go convenience, making them ideal for dipping, spreading, and smothering everything from sandwiches and wraps to chips and veggies. Packed with bold, smoky flavor, they offer a quick and easy way to elevate any food.
Chipotle Bitchin’ Sauce offers classic Southwest heat with bold, smokey spices, made from chipotle peppers and raw California almonds. Gluten-free, dairy-free, and free from artificial ingredients, this dip is rich in umami, low-carb, Kosher, and Project Non-GMO certified. Perfect for a range of dietary preferences, it empowers customers to elevate their meals with flavor, nutrition, and convenience.
“Our goal is to create sauces that are not only packed with bold flavor but also with real, high-quality ingredients that anyone can enjoy,” says Starr Edwards, Founder and CEO of Bitchin’ Sauce. “The convenient single-serve packaging is the perfect size for people on the go, making it easier than ever to enjoy the sauce they love – anytime, anywhere.”
As demand for plant-based and healthier options continues to grow, Bitchin’ Sauce is committed to crafting almond-based dips made from high-quality ingredients, free from gums and emulsifiers. New single-serve Chipotle Bitchin’ Sauce aims to provide consumers with nutritious, flavorful choices that align with their lifestyles.
Single-serve Chipotle Bitchin’ Sauce is now available in restaurants, food service operators, and retailers, such as Starbucks, Meta’s Canteen, and UNFI, making it easy to enjoy bold, nutritious flavors wherever you are. It offers tasty, healthy options for vegan, gluten-free, and dairy-free eaters, or anyone seeking flavorful, nutritious choices anytime.
Founded 14 years ago at a lone farmers market stand, Bitchin’ Sauce pioneered the nut-based dip movement, creating a whole new category of almond spreads. The brand takes pride in using only high-quality ingredients, ensuring that every flavor is gluten-free, vegan, Project Non-GMO certified, and totally Bitchin’. This commitment meets the growing demand for better-for-you options, appealing to everyone seeking delicious ways to dip, spread, and smother. Their award-winning dips are available in over 17,000 stores worldwide such as Costco, Sprouts, Target, Walmart, Whole Foods Market, and more. Try their creamy dips on your favorite savory foods — from fish tacos to Bitchin’ Burgers! Sold in the refrigerated dip section.
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