Produce Industry Veteran O’Brien to Step Down at Driscoll’s
Driscoll’s announces the retirement of Tom O’Brien, senior vice president of global human resources & general counsel, who will step down from his leadership role early in the year. A pivotal figure in the produce industry with a career spanning more than 30 years, O’Brien leaves behind a remarkable legacy of innovation, advocacy and leadership.
O’Brien’s relationship with Driscoll’s began nearly 25 years ago when he represented the company as an attorney in Washington, D.C. In 2014, he became Driscoll’s first General Counsel, and his role steadily expanded over the years to include oversight of Global Human Resources and Public Affairs.
“Tom has been a friend, colleague and partner for over two decades. We have navigated many issues together, challenges and opportunities that continually arise in our fresh berry business,” said J. Miles Reiter, executive chairman of the board for Driscoll’s. “He is remarkably adept at seeing around the corner and articulating concepts in ways that drive clarity. While we are fully aligned on core values and goals, Tom is also the person with whom I most enjoy a healthy disagreement, something we both expect to continue to value highly.”
Before his tenure at Driscoll’s, O’Brien’s influence was already well-established at the intersection of law, policy, and agriculture. His policy work spanned issues as diverse as the development of the first federal organic standards, passage of food safety legislation, the unfinished work of immigration reform, and a host of plant pests and quarantines. From 1993 to 1999, he served as a political appointee at the U.S. Department of Agriculture. He then moved from the federal to the state level, where he was a policy advisor to California Governor Gray Davis in the Governor’s Washington D.C. office.
After leaving government service until joining Driscoll’s, O’Brien was in private practice in Washington, where clients included Produce Marketing Association, California nurseries and dairies, the promotion boards for mangos and avocadoes, and Driscoll’s.
“Tom’s career has been a testament to the power of collaboration and thoughtful leadership in agriculture,” said Karen Ross, Secretary of the California Department of Food and Agriculture. “He exemplifies the qualities of exceptional leadership: intelligence, strategic vision, and an unwavering commitment to partnership. His work has not only strengthened Driscoll’s but also elevated the entire produce industry. For the 25 years I’ve known him, I have valued his counsel and insight on complex challenges, but most of all, I have cherished his steadfast friendship.”
O’Brien will step down from the HR and legal responsibilities early in the year. During the transition, he will remain as Driscoll’s corporate secretary and counsel to the board.
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California Table Grape Commission Adds to Marketing Team
The California Table Grape Commission welcomes Lisa Massie and Alexandra Merritt to the marketing team.
As the director of international marketing for Asia, Massie will lead the marketing work in targeted export markets throughout Asia, focusing on building demand for California table grapes through the work of multiple in-country promotion teams. Massie served as the Global Marketing and Communications Specialist at Trillium Flow Technologies and brings a background in account management, business analysis, communications, and export promotion with her to the commission.
As director of global marketing, Merritt will manage retail accounts in the U.S. and will lead the marketing work in the key export markets of Canada, Australia, and New Zealand. Additionally, Merritt will be responsible for directing category management research. Merritt joins the commission from Root Creative Marketing where she served as Account Director and was responsible for implementing marketing campaigns for a diverse set of agriculture, food product, and lifestyle product clients.
“Both Lisa and Alexandra bring talent, drive, heart, and extensive backgrounds in account management and analysis to the commission marketing team,” said Ian LeMay, incoming California Table Grape Commission president.
“We are very pleased to welcome them to the team and look forward to the many contributions they will each make in the years to come,” said LeMay.
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NatureSweet Donates 3.5M Pounds of Produce to Food Banks
NatureSweet is proud to announce the donation of 3.5 million pounds of fresh produce to food banks throughout North America in 2024, providing vital support to those in need. The donated tomatoes, cucumbers, and sweet peppers were distributed to food banks in both the United States and Mexico, providing more than 2.9 million meals.
“Amid a year marked by record inflation and soaring food prices, we are committed more than ever to offering nourishment to families facing financial hardship,” says Rodolfo Spielmann, president and CEO of NatureSweet. “Our donations of fresh produce will not only feed but also uplift those who are struggling, providing much-needed relief during these difficult times. We are incredibly proud to support food banks both locally and across the continent. We will continue our efforts to provide fresh, nutritious NatureSweet produce to those in need, now and in the years ahead.”
In 2024, approximately two million pounds of produce were donated to the San Antonio Food Bank, which has been instrumental in providing food to families in San Antonio, where NatureSweet is headquartered. According to the SAFB, this donation has helped provide 1.9 million meals to local families. NatureSweet was honored by the SAFB in 2022 with the “Hunger Fighter of the Year” award for its ongoing contributions to the Gift of Food initiative. More than one million pounds were donated to Bancos de Alimentos de México, a network of food banks in Mexico that helps vulnerable communities.
As part of its continued mission to fight hunger, NatureSweet remains dedicated to strengthening its partnerships with food banks and enhancing its support for communities in need across North America.
NatureSweet, the leading brand in snacking tomatoes, is your single-source solution for greenhouse-grown vegetables. As the largest vertically integrated controlled environment agriculture company in North America and greenhouse grower, NatureSweet owns over 1,400 acres of greenhouse space.
With a dedicated team of approximately 9,000 Associates, we carefully grow, harvest, and package a variety of fresh vegetables, both organic and conventional, including tomatoes, cucumbers, and sweet peppers. Available in major retailers across the U.S., Mexico, and Canada, our produce is handpicked at peak freshness to ensure superior quality. Committed to making a positive social, environmental, and economic impact, NatureSweet’s purpose is to transform the lives of millions of agricultural workers through a scalable and profitable business model. Our dedication to sustainability and social responsibility is reflected in our B Corp, Fair Trade and Equitable Food Initiative (EFI) certifications.
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