Exclusive: ADF Foods Unveils Truly Indian at Natural Products Expo West
EXCLUSIVE TO GOURMET NEWS
ADF Foods, a fourth-generation, family-owned leader in gourmet frozen and shelf-stable Indian foods, presents a new brand, Truly Indian, that celebrates ADF Foods’ rich culinary legacy while delivering exceptional craftsmanship and quality to the U.S. market.
The unveiling will take place at Natural Products Expo West on Thursday, March 14, at the Truly Indian booth number #524.
“Truly Indian represents a culinary journey dedicated to bringing the best freshly prepared Indian food to your home,” says Bimal Thakkar, CEO of ADF Foods, “With a commitment to quality and a dedication to preserving the rich flavors of India, we are excited to bring the diverse and vibrant tastes of our homeland to American households.”
Truly Indian, the latest addition to the ADF Foods family of brands, embodies this culinary legacy with a commitment to authenticity and artisanal quality. It offers a range of freshly crafted Indian foods, marking an exciting chapter in delivering the Indian food experience to the West.
Established in 1932 as a humble storefront in Mumbai, ADF Foods has evolved into a global producer of over 400 diverse products, serving families in 55 countries. From delectable frozen snacks and meals to robust cooking sauces and shelf-stable ready-to-eat entrees, each product is freshly made in India using time-honored small-batch techniques and artisanal craftsmanship.
With meticulous attention to detail, ADF Foods’ chefs artfully blend fresh, healthy ingredients with the finest Indian spices, ensuring that every Truly Indian dish is bursting with flavor.
Plant-Based Entrees
- Plant-Based Butter Chik’n (Frozen): A plant-based take on the classic flavors of Butter Chicken in a convenient frozen format
Samosas - Vegetable Samosa: A flavorful blend of vegetables encased in a golden, crispy pastry, perfect for sharing. Approximately 80 percent of Indian restaurants in the US feature ADF Foods’ samosas.
- Jumbo Vegetable Samosa: A larger version of the classic samosa, promising an indulgent bite.
Naan - Tandoori Naan: Soft and pillowy naan bread, expertly baked to perfection, ideal for pairing with a variety of dishes.
- Tandoori Garlic Naan: Infused with aromatic garlic, this naan elevates any meal with its bold flavors.
Vegan Cooking Sauces - Butter Chicken Sauce: A luscious, plant-based rendition of the beloved Butter Chicken sauce.
- Tikka Masala Sauce: Rich and aromatic, this vegan Tikka Masala sauce brings t
- he essence of Indian cuisine to your kitchen.
- Madras Curry Sauce: A harmonious blend of spices in a vegan curry sauce, offering a taste of Southern India.
- Vindaloo Sauce: Bold and spicy, this vegan Vindaloo sauce is an invitation to savor the flavors of Goa.
Ready to Eat Meal Pouches, Vegan Entrees - Curried Chickpeas (Chana Masala): Chickpeas simmered in a fragrant curry, creating a hearty and satisfying dish.
- Spiced Lentil & Bean Chili (Dal Makhani): A comforting blend of spiced lentils and beans, offering a true taste of North India.
- Creamed Spinach & Tofu Curry (Palak Tofu Paneer): A creamy and indulgent spinach and tofu curry that’s both nourishing and delicious.
- Potato Pea Curry (Aloo Matar): A classic combination of potatoes and peas in a flavorful curry, reminiscent of home-cooked comfort.
Ready to Eat Meal Pouches, Vegan Rice - Tikka Masala Rice: Fragrant basmati rice paired with the iconic Tikka Masala sauce, creating a convenient and tasty meal.
- Bombay Biryani: Aromatic and flavorful, this vegan Biryani showcases the culinary diversity of India.
Roti Wraps, Indian Street Food - Cottage Cheese & Green Pepper (Paneer Tikka): A fusion of flavors wrapped in a soft roti, capturing the essence of Indian street food.
- Tandoori Spiced Potato (Tandoori Aloo): Spiced potato filling wrapped in a tandoori-flavored roti, offering a satisfying and flavorful bite.
- Cauliflower and Potato (Aloo Gobi): A medley of cauliflower and potato, encased in a soft roti for a handheld delight.
- Cottage Cheese & Biryani (Paneer Biryani): A marriage of paneer and biryani, expertly wrapped in a roti for a convenient and savory treat. For sales inquiries, contact Rasa Kumar, senior vice president, Truly Indian, Rasa@adf-foods.com
Truly Indian is a proud member of the ADF Foods family of brands. Born out of the rich culinary heritage of ADF Foods, Truly Indian is committed to delivering authentic and flavorful Indian foods. With a focus on quality, tradition, and innovation, Truly Indian brings the diverse and popular flavors of India to tables around the world. http://www.trulyindianfoods.com/
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Oscar Mayer NotHotDogs, NotSausages Debut at Natural Products West Expo
The Kraft Heinz Not Company LLC debuted NotHotDogs and NotSausages, the first plant-based Oscar Mayer offerings and the first plant-based meat innovation from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc. With its mission to create mouthwatering plant-based foods for all, The Kraft Heinz Not Company’s Oscar Mayer NotHotDogs and NotSausages offer the savory and smoky experience that brand fans have known and loved for more than 140 years.
Oscar Mayer NotHotDogs and NotSausages offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives. The new innovations will debut at Expo West (booth #N1732) from March 12-16 and are set to begin rolling out in major retailers nationwide later in 2024.
The United States plant-based market is projected to skyrocket from $8.3 billion in 2023 to $19 billion by 2030. However, plant-based hot dogs and dinner sausage links remain underdeveloped and under-consumed within the broader plant-based meat category, largely due to disappointment in existing offerings’ taste and texture. With Oscar Mayer NotHotDogs and NotSausages – available in Bratwurst and Italian sausage flavors – The Kraft Heinz Not Company aims to deliver on these needs and consumers’ evolving preference in the plant-based space.
“At The Kraft Heinz Not Company, our goal is to create mouthwatering, plant-based foods that are delicious and accessible for everyone – from the devoted vegan to the plant-based curious,” says Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “We know people are hungry for plant-based meat options from brands they know and trust. In launching the joint venture’s first product in the plant-based meat category, we saw an opportunity to satisfy these consumer cravings, leveraging NotCo’s revolutionary AI technology and the power, equity, and legacy of the Oscar Mayer brand.”
The launch of Oscar Mayer NotHotDogs and NotSausages is the latest example of The Kraft Heinz Not Company’s ambition to bring great-tasting plant-based innovations to market faster than ever before. Further, the launch marks another exciting step in the joint venture’s continued expansion of its plant-based portfolio, which includes KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo. Looking to the year ahead, The Kraft Heinz Not Company plans to scale into additional categories and recently began its international expansion.
Oscar Mayer NotHotDogs and NotSausages offer fans the smoky, savory taste, meaty color, and thick, juicy bite they are craving in plant-based alternatives. The new innovations will debut at Expo West (booth #N1732) from March 12-16 and are set to begin rolling out in major retailers nationwide later in 2024.
For more information and to stay up to date on all things Kraft Heinz, Oscar Mayer, and NotCo, follow along on Instagram (@kraftheinz , @oscarmayer, @NotCoUS) and TikTok (@hereatkraftheinz , @oscarmayer, @NotCoUS).
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Better Foods Attracts Investment From Cleveland Avenue
Better Foods and Shinsegae Food CEO Song Hyun-suk (left) and Cleveland Avenue Founder & CEO Don Thompson pose after signing the investment agreement at the head office of Shinsegae Food in Seongsu-dong, Seoul. (Photo: Shinsegae Food)
Better Foods, Shinsegae Food’s subsidiary specializing in plant-based products, announced investment attraction from Cleveland Avenue, a U.S. venture capital.
Shinsegae Food established Better Foods, in the United States in 2022 to strengthen the global competitiveness of plant-based products, which the company is fostering as a future growth engine, and to target the U.S. market. Since its establishment, Better Foods has set up a local operating organization for business expansion and discovered partners to increase production and online and offline sales.
Based in Chicago, Cleveland Avenue is a global venture capital established in 2015 by Don Thompson, the former president & CEO of McDonald’s. Cleveland Avenue is investing in lifestyle consumer brands and technologies that lead to growing markets in positive ways. The key investment targets are Bear Robotics, a self-driving serving robot company, and Bemyfriends, a global fandom business company, as well as Beyond Meat, a meat substitute startup in the U.S.
Cleveland Avenue decided on the investment after it highly evaluated Better Foods for its R&D capacity for plant-based products, such as not only meat substitutes, but also milk and cheese substitutes, using the company’s independent technologies, and future growth potential. In particular, Cleveland Avenue positively evaluated the steady business growth achieved by Shinsegae Food, the parent company of Better Foods, through the application of meat substitutes in various fields including food manufacturing, bakery, meal service and restaurant business.
In addition to monetary investment, Cleveland Avenue also agreed to actively cooperate with Better Foods for its global market entry as a strategic investor. Based on the cooperation, Better Foods will develop plant-based products including milk and cheese substitutes for which it is conducting R&D, perform consumer marketing activities, and expand their business in the U.S. market.
“This investment holds great significance as it indicates that Better Foods has won recognition for its growth potential in the U.S., the largest market for plant-based products,” said a Shinsegae Food official. “We will develop Better Foods as a company specializing in plant-based products that leads the global market through R&D on a variety of plant-based products including meat substitutes.”
Better Foods is a global alternative food company established in the United States by Shinsegae Group, Korea’s leading distribution group, in 2022. Under the vision of “We Dream Big to Make a Better World with Better Foods,” various activities are being carried out to develop and promote various alternative foods and to continue innovation for a better future.
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