By Lorrie Baumann
Timeless Natural Food offers a gourmet line of heirloom certified-organic lentils, peas, chickpeas and specialty grains. Grown in Montana and its neighboring states, the pulses that Timeless offers in both retail packaging for specialty grocers and in 10-pound and 25-pound packages for foodservice use come from a group of organic farming pioneers on a mission to preserve Montana’s family farms by rebuilding soils subjected to a century of industrial monoculture wheat production.
“We are not alone on this planet, and we have an obligation for stewardship, not only to our fellow human beings, but also for the environment,” says company co-Founder and President David Oien. “Through the business that my three friends and I have created, called Timeless Seeds and the brand name Timeless Natural Food, we really have been instrumental in supporting many other farmers around Montana to convert some or all of their acreage to certified organic production to allow their family farms to survive.”
Oien grew up on his family’s wheat farm in north central Montana’s Golden Triangle before heading off to college for a degree in philosophy and religious studies that still informs his farming mission today. After several years of working and traveling in Europe following his college graduation, he came back to the family farm in 1976 determined both to repay his parents for the upbringing and education they’d given him and to practice a system of agriculture that’s kinder to family farmers and to the land than conventional wheat farming.
Today, Montana farmers like Oien inherit the state’s history of dryland agriculture, which began with the 1877 Desert Land Act that drew settlers to homestead in arid lands across the American West. These new homesteaders relied on assurances from agriculturists like Charles Dana Wilbur that “Rain follows the plow,” and when the climate refused to obey those prognostications, the development of modern irrigation assisted by the Newlands Reclamation Act of 1902. With the newly opened land, irrigation projects across the American West, improvements in farming technology, and the introduction of hard red winter wheat in the 1870s, American wheat production took off. The country’s annual wheat production more than tripled in the 50 years between 1871 and 1921; increasing from about 250 million bushels during the period of 1869–1871 to more than 750 million bushels during the period of 1919–1921.
Then came the Great Depression and the collapse of agricultural markets that led to the paradox of huge national grain surpluses and widespread hunger. The New Deal followed, with the Roosevelt Administration’s Agricultural Adjustment Act, which paid farmers to fallow some of their acreage when the nation had a grain surplus. New Deal agricultural policies that controlled national grain supplies and stabilized markets remained in force until 1971, the beginning of Earl Butz’s tenure as Secretary of Agriculture. Butz’s policies, encapsulated in his decree that farmers needed to “Get big or get out,” reversed the New Deal’s protections for family farmers in favor of industrial agriculture, bigger equipment, more acreage. That was the farming economy that Oien returned to in 1976.
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Inspired by Rachel Carson’s “Silent Spring,” Frances Moore Lappe’s “Diet for a Small Planet” and the connection between Earth and humanity explicated in “Black Elk Speaks,” Oien set to work to convert the family farm to organic production just at the time Lappe and others were helping Americans understand that there might be a connection between what they were eating and their own health as well as the planet’s. “My approach has always been, ‘Get better and you can stay in.’ For me, getting better meant converting the farm to organic production,” he said. “Our farm is 260 cultivated acres, while the average farm in Montana is about 2,400 acres, nearly 10 times larger. There are some farms in my county that are 20,000 acres, so our farm is not only small – in a sense, it’s obsolete. But on the other hand, converting it to organic and developing the infrastructure to process our crops has allowed the farm to survive another generation.”
Practicing organic agriculture meant finding a means of replenishing soil depleted by nitrogen-hungry wheat crops without the use of synthetic chemicals. “The challenge with monocropping, monoculture within a given field, is that it makes those crops more susceptible to disease, to insects, and also requires input of chemical fertilizers. The crops that we grow, such as lentils, chickpeas and peas, are soil-building crops by their very nature,” Oien said. “They’re legumes that have the power to capture the atmospheric nitrogen and convert it into nitrogen in the soil that’s accessible to crops.”
In 1987, Oien joined three fellow organic farmers: Bud Barta, Jim Barngrover and Tom Hastings, in a company called Timeless Seeds to introduce those leguminous crops to other farmers in the northern Great Plains and spread the gospel of organic production. Their experiments with pulses, the edible seeds of legumes like peas and lentils, coincided with the growth of the natural food industry in the early 1990s that created a demand for organic grains and seeds, and Timeless Seeds capitalized on that demand to grow the infrastructure they needed to turn their raw crops into marketable organic food products. In 2001, the company created its Timeless Natural Food retail line of premium lentils, peas, chickpeas and heirloom grain.
To supply that line, the company now works with about 50 certified organic family farms, primarily across Montana with a few in neighboring states as well. “We provide them the opportunity to grow crops that diversify the cropping rotation and to grow crops that are higher value,” Oien said. “I think one of the things that’s most promising is that we are not only supporting these farms, but we’re also having a greater and greater environmental impact across the northern Great Plains. As the market for high-quality plant-based protein grows, farmers can convert some or all of their land to certified organic production, and Timeless is part of the infrastructure to find or create high-value markets for family farms by distributing to food retailers, restaurants and chefs, institutional food service and food manufacturers.”
Visit www.timelessfood.com for more information about Timeless Seeds and the company’s Timeless Natural Food retail product line.
By Lorrie Baumann
Austin, Texas-based Picnik is launching from its foodservice origins into the retail market with a line of creamers designed to provide those with concerns about dairy products to enjoy a creamy coffee again. The launch, helmed by consumer packaged goods veteran Andy Malloy, includes Dairy-Free Collagen and Vegan Creamers along with a fresh look for the line, which also includes Picnik’s unsweetened Original Creamer.
All Picnik Creamers are keto-certified, Non-GMO Project Verified, and contain zero sugar or net carbohydrates. Like Picnik’s Original Creamer, the two new options are unsweetened, powered by MCT [medium-chain triglycerides] oil for an energy and brain boost, and have a similar flavor profile to half-and-half. “This allows people to indulge in a way that people with dietary restrictions can’t otherwise do,” Malloy said. “Many of Picnik’s values fall into that better-for-you category that I’m passionate about.”
The Picnik’s new Vegan Creamer is made with coconut cream, cashew milk and MCT oil for a silky dairy-free creamer that’s paleo-friendly and keto-certified. The Picnik’s new Collagen Creamer features grass-fed collagen and rich cashew cream to offer an added boost for hair, skin, gut and joints. It’s paleo-friendly and keto-certified.
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The products, like the Picnik’s Original Creamer, are now offered in vibrant and modern packaging that puts a spotlight on the ingredients that appeal to paleo-, keto- and other nutrition-conscious shoppers while creating a strong and attractive brand block on shelf. The recipes for the products were developed by brand Founder Naomi Seifter, who opened Picnik in a food trailer made from a repurposed shipping container in Austin in 2013. From her food trailer, she offered grab-and-go lunch items along with the butter coffee that developed a cult following for her the brand. In 2016, she opened her first brick-and-mortar cafe full-service restaurant in Austin. “My initial reaction was a bit of awe because it was extremely crowded and busy, and you could tell that people just loved being there,” Malloy said of his first visit to the cafe. “It has healthy food that tasted amazing.”
Seifter expanded with a second food trailer and developed her first ready-to-drink coffee in 2017. Malloy joined the brand just this year after a career that included 20 many years with Frito-Lay and, most recently, as chief executive officer of Hail Merry. He’s made a specialty of growing brands in the CPG industry and has partnered with Seifter on this end of the business. “Naomi created Picnik after a life-changing difference in what the fats did for her physical health and mental clarity. Now they’re getting back to where they started with functionality for physical and baking needs,” he said. “She is the gatekeeper to innovation and built all the recipes. We have a chef in our restaurant who helps as well, but the making of our products comes through her and her physical health and mental clarity.”
“I created Picnik after discovering the life-changing difference that high-quality fats and other functional ingredients could have on physical health and mental clarity,” Seifter said. “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs. Inclusiveness is a core value we live by, so I’ve worked hard to create our new offerings keeping in mind consumers who are vegan or prefer plant-based food as well as the millions out there who are already putting collagen in their coffee daily.”
For the first time, Sabra hummus dishes are available through HelloFresh, the world’s leading meal kit company. At home cooks are enthusiastically embracing hummus for fresh and flavorful meals, adding plant-based goodness to every dish. Featured just as busy households try to hold on to healthy eating during the holiday season, the recipes feature two delicious hummus bowls filled with fresh ingredients. HelloFresh customers can order the Chicken Gyro Couscous Bowl and the entirely plant-based Mediterranean Hummus & Couscous Bowl through the end of the year.
“As hummus bowls trend in restaurants nationwide, we are thrilled to partner with HelloFresh to bring these dishes home,” said Jason Levine, Chief Marketing Officer for Sabra. “Hummus is a delicious and incredibly versatile food. A nourishing bowl that begins with creamy plant-based hummus and builds with wholesome grains and flavorfully prepared vegetables is really satisfying and one of the more popular ways consumers are enjoying hummus, beyond dipping. We’re very glad to be creating great tasting meals with HelloFresh and sharing recipes that consumers can enjoy at home.”
The Chicken Gyro Couscous Bowl, available for delivery December 7-13, features a za’atar-spiced chicken cutlet on a bed of hummus and couscous topped with fresh tomatoes and cucumbers drizzled with a creamy feta sauce. The Mediterranean Hummus & Couscous Bowl begins with smoked paprika hummus beneath spiced, roasted red peppers and grape tomatoes, paired with a marinated cucumber salad in a creamy lemon dressing. This entirely plant-based meal is available December 21-27.
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“Whether it’s calorie smart, plant based or classic dishes, HelloFresh is always introducing exciting recipes that encourage consumers to explore new flavors, cuisines and ingredient combinations right in the comfort of their own kitchens,” said Claudia Sidoti, Principal Chef and Head of Recipe Development at HelloFresh. “Hummus creates a delicious base and provides rich texture to comforting bowl-based meals. We’re excited to partner with Sabra hummus to give consumers even more delicious meal options.”
HelloFresh meals featuring Sabra hummus are available for order on hellofresh.com now.