Litehouse Acquires Veggiecraft Farms
Litehouse, Inc., the refrigerated salad dressing brand, has acquired Veggiecraft Farms, which makes gluten-free pastas, as part of a strategy to develop a portfolio of plant-based foods in center-store categories. Veggiecraft’s plant-based pastas are crafted in Italy using cauliflower flour, lentil flour and pea flour.
Recognized as a leader in the refrigerated section of the produce and deli departments, Litehouse has made aggressive moves over the last year to expand its footprint into different sections of the grocery store. The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.
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Litehouse, a produce department leader, continues to expand its plant-based portfolio as mainstream consumers are increasingly seeking delicious and nutritious food options. According to NPD, plant-based food sales topped $3.3 billion over the past year and are outpacing dollar sales of all retail foods by ten times.
Noops Launches Oatmilk Puddings
Noops, the world’s first protein-rich, plant-based organic oatmilk pudding, has launched online and in select Northeast grocery retailers. Founded by Gregory Struck, who previously founded Hungryroot, Noops is poised to turn the snack world upside down with the introduction of an innovative superfood pudding that’s packed with real ingredients and powerful nutrition.
The new company recently closed a $2 million pre-seed capital investment with lead investor, NYC-based 25madison, as well as Unovis/New Crop Capital and Siddhi Capital.With the goal of creating a healthier future with food that is absolutely delicious, Noops will be using the funds to continue to pursue product innovation, further commercialize and expand into retail and foodservice, and invest in strategic marketing and operations.
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Noops will roll out in select natural specialty retailers and on Instacart in 4.75-ounce cups and four flavors: Cocoa, French Toast, Sticky Bun and Mocha, through the end of this month. Multipacks (8, 16 and 24 cups) in single and variety flavors can be purchased at eatnoops.com.
Moocho Debuts New Dairy-Free Cheese Shreds and Spreads
, a plant-based dairy brand, is debuting new dairy-free cheese Shreds and Spreads. The new chef-crafted plant-based cheeses will provide a taste and texture that shoppers crave and be priced for broad affordability. Moocho dairy-free Shreds, in flavors including Cheddar, Mozzarella and Fiesta Blend, use fermented cultures and ageing to draw out the very best experience in plant-based shredded cheese. They’re made to melt and stretch with uniquely big, smooth flavor, so they perform well as an ingredient on vegetarian pizzas, tacos or pasta and cheese.
Moocho dairy-free cream cheese Spreads use fermented soymilk to cultivate a rich, smooth spread in flavors including Just Plain Yum, Strawberry and Garden Vegetable.
Unique in taste and texture, Moocho Shreds and Spreads are vegan, non-GMO, and gluten free with 0 percent cholesterol, from a certified B Corp that consumers can feel good about. The two new dairy-free cheese lines will begin shipping to retailers nationwide this summer.
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Moocho is a brand for current and future dairy-free enthusiasts, born of a revolution in new-school recipes and simple, modern ingredients. It aims to provide tasty, affordable and accessible dairy-free foods with a texture that shoppers crave, closing the gap between what is currently offered and what consumers want.
Launching this summer in retail, Moocho dairy-free Shreds will be available for purchase in 8-ounce bags with a target suggested retail price of $4.99, and Moocho dairy-free Spreads will be available in 8-ounce tubs for a target suggested retail price of $4.50. Moocho Shreds and Spreads will also be available in foodservice packaging. For more information, visit www.moochofoods.com.
