MyForest Foods Expands MyBacon Distribution to Massachusetts
MyForest Foods Co. has formed retail partnerships with Berkshire Food Co-op in Great Barrington, Mass., and Cornucopia Natural Wellness Market in Northampton, Mass. These retail partnerships are the result of scaling for MyForest Foods, a whole-cut mycelium food company. MyForest also held an opening ceremony for Swersey Silos, its vertical mycelium farm, the world’s largest farm of its kind.
Since 1981, Berkshire Food Co-op has upheld its mission to provide sustainable food products and nourish communities in an environmentally sensitive manner, making them a natural mission-aligned partner for MyForest Foods to introduce its flagship product, MyBacon, to consumers.
An hour east, Cornucopia Natural Wellness Market has offered the best in local and organic foods to Northampton since 1980. The company’s first retailer, Honest Weight Food Co-op of Albany, N.Y., has consistently sold out of MyBacon over the past 70 weeks.
MyForest Foods commemorated the opening of its new vertical AirMyceliumfarm — a true milestone to scale MyBacon distribution and drive accessibility. The farm, known as Swersey Silos, utilizes a patented AirMycelium technology developed by Ecovative, the mycelium technology company that spun out MyForest Foods in 2020. The Ecovative team was responsible for designing and constructing Swersey Silos to provide MyForest with the full benefit of the AirMycelium technology.
Swersey Silos has the capacity to produce nearly 3 million pounds of mycelium annually, offering an alternative to traditional pork bacon that drastically reduces the land, water and carbon footprint found in conventional factory farming practices. Swersey Silos is part of 120,000 square feet of new infrastructure, including a new production facility in Saratoga Springs, N.Y., which is slated to open this fall. Operating at full capacity, MyForest Foods is projected to serve MyBacon to more than one million consumers by the year 2024.
The farm is named after Burt Swersey, a professor at Rensselaer Polytechnic Institute who inspired MyForest Foods co-founder Eben Bayer to seek creative solutions to the world’s most pressing problems. Swersey Silos is dedicated to Burt’s legacy and MyForest Foods’ promise for a well-fed future.
“By forming strong partnerships, listening to our consumers, and focusing on sustained growth, MyForest Foods continues to embody Burt Swersey’s principles to make lasting, effectual change,” said Eben Bayer, Co-Founder and CEO of MyForest Foods. “Professor Swersey’s philosophy of ‘don’t do nonsense’ is at the core of our mission to do meaningful work — it’s why we’ve focused on creating a delicious, sustainable product to help alleviate the dual crisis of climate change and food scarcity.”
Earlier this year, MyForest Foods announced a partnership with Whitecrest Mushrooms Ltd., a Canadian gourmet mushroom farm, to develop nearly three million pounds of annual MyBacon mycelium production capacity on less than one acre of land. Through this successful partnership and the new farm infrastructure, MyForest Foods is poised to reach new consumers through additional natural products retailers and a northeastern food truck tour later this year.
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Dr. Praeger’s Launches Campaign for Veggie Burgers
Dr. Praeger’s Sensible Foods, a leader in the all-natural, plant-based, vegetarian, vegan, gluten free, and kosher frozen food categories for more than 25 years, is unveiling a campaign that highlights the simple, clean, and delicious ingredients consumers enjoy with veggie burgers.
In the spot, crafted by Wheelhouse Labs, the Dr. Praeger’s California Veggie Burger, one of the top selling veggie burgers at Whole Foods, is perfectly pieced together with each of its fresh components – creating a simple, yet delicious meal. As AOR, Wheelhouse Labs will be responsible for developing new brand campaigns to drive awareness and trial around Dr. Praeger’s portfolio of plant-based, whole, simple, and healthy products. Dr. Praeger’s offers a variety of great-tasting, veggie, plant-based protein burgers, appetizers, and kids’ snacks.
“We are so excited to introduce the Great Taste Simplified campaign with Wheelhouse Labs,” says Ken Krasnow, Chief Marketing Officer at Dr. Praeger’s. “What sets us apart from our competitors is how our product is crafted. We combine great taste with high quality vegetables, providing consumers with a delicious flavor that keeps them coming back for more.”
The spot is live now across major social media and digital marketing channels.
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Kellogg to Split Cereal, Plant-Based Foods Businesses
Kellogg Company‘s board of directors has approved separating its North American cereal and plant-based foods businesses, via tax-free spin-offs, resulting in three independent public companies, each better positioned to unlock their full standalone potential. The three companies, whose names will be determined later, would be the following:
- Global Snacking Co., with about $11.4 billion in net sales, will be a leading company in global snacking, international cereal and noodles, and North America frozen breakfast, with iconic, world-class brands and strong underlying growth momentum and profitability;
- North America Cereal Co., with about $2.4 billion in net sales, will be a leading cereal company in the United States, Canada, and Caribbean, with a portfolio of iconic, world-class brands and compelling opportunities for investment and profit growth; and
- Plant Co., with about $340 million in net sales, will be a leading, profitable, pure-play plant-based foods company, anchored by the MorningStar Farms brand, with a significant opportunity to capitalize on strong long-term category prospects by investing further in North America penetration and future international expansion.
“Kellogg has been on a successful journey of transformation to enhance performance and increase long-term shareowner value. This has included re-shaping our portfolio, and today’s announcement is the next step in that transformation,” said Steve Cahillane, chairman and CEO. “These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities. In turn, each business is expected to create more value for all stakeholders, and each is well positioned to build a new era of innovation and growth.”
In recent years, the company has transformed its portfolio into one that has expanded geographically and shifted toward growing businesses, particularly in snacking categories. To achieve this, it has directed resources and investments toward growth categories and markets around the world, made several acquisitions and partnerships in emerging markets, and strengthened its snacks business through acquisitions, divestitures, and the freeing up of resources by exiting from direct-store delivery. The successful execution of these actions has expanded Kellogg’s portfolio, resulting in a scaled global snacking business and significant emerging markets presence, complemented by strong and profitable breakfast and plant-based foods businesses. The outcome of these strategic actions has been improved growth in recent years, with momentum sustained into 2022.
After several years of transformation and improving results, the company believes it is the right time to separate these businesses so they may pursue their particular strategic priorities.
As independent companies, all three businesses will be better positioned to:
- Focus on their distinct strategic priorities, with financial targets that best fit their own markets and opportunities;
- Execute with increased agility and operational flexibility, enabling more focused allocation of capital and resources in a manner consistent with those strategic priorities;
- Realize improved outlooks for profitable growth; and
- Shape distinctive corporate cultures, rooted in Kellogg Company’s strong values, and rewarding career paths for employees of each company.
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