Truffle Avenue Extols Romanian Delicacy in US eCommerce
In a strategic shift in the culinary landscape, Truffle Avenue has launched its U.S.-based website—a platform for customers to select from various top-quality truffles and have them delivered directly to their home or business. The company challenges the conventional focus on Italian truffles, introducing food enthusiasts and chefs to the diverse and untapped world of Romanian truffles.
The Truffle Avenue website aims to facilitate a direct connection between truffle hunters and consumer guaranteeing premium quality and authentic flavor profiles distinct to the Romanian terrain.
Truffle Avenue’s website delivers transparency and quality to customers. It enables users to explore and order varying types, weights, and sizes of hand-picked, fresh black and white truffles, all from unique climatic and soil conditions.
The launch of Truffle Avenue’s website is a stride towards reshaping perceptions and nurturing appreciation for the rich, varied, and undiscovered truffle-producing regions of Eastern Europe. It debunks the entrenched belief in the exclusivity of Italian truffles, highlighting the distinctive flavors of Romanian truffles.
Horatiu’s mission also serves to recognize the diligent and highly skilled Romanian truffle hunters, spotlighting the untold stories and immense efforts invested in sourcing this delicacy.
Truffle Avenue brings a fresh perspective to the food industry and offers a chance for gourmands to explore new culinary territories.
“In gastronomy, an ingredient’s journey is as crucial as its flavor,” said Horatiu Terpe, founder.
In recent years, the demand to buy fresh truffles has amplified. As this continues, exploration of diverse produce markets is paramount. Truffle Avenue is strategically positioned to meet this growing demand, pioneering a model that ensures truffles are harvested post-order, and truffle delivery occurs overnight to retain maximum flavor for customers.
Truffle Avenue promises the freshest and most premium truffles at competitive prices, linking discerning palates to authentic Romanian truffles and establishing Romania as a crucial contender in the global truffle market. The website’s launch paves the way for households and businesses across America to have easy access to quality Romanian truffles.
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GoMacro Reteams With Keep A Breast Foundation
GoMacro, known for its organic, plant-based nutrition bars, is continuing its partnership with the Keep A Breast Foundation for the seventh consecutive year.
KAB is a nonprofit organization on a mission to reduce breast cancer risk and its impact globally. Through self-check resources, prevention education, and arts and wellness programs, KAB strives to empower youth to become their own health advocates, on their own terms, in their own voice and space. Today, they offer a wide variety of programming in support of their mission including the Keep A Breast App, the Give Back Grant Program and Fit4Prevention.
GoMacro’s partnership with the foundation is particularly meaningful due to their founders’ experience with breast cancer. Following co-founder Amelia’s 2003 breast cancer diagnosis, she and her daughter, Jola, made several diet and lifestyle changes to support her healing journey.
During the search for a delicious treat that suited her new needs, Amelia created the original MacroBar recipe in her family kitchen. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won. In the years following, the mother-daughter team began sharing the power of a balanced, plant-based lifestyle through their delicious, organic nutrition bars.
“During my battle with cancer, there weren’t any snacks on the market that suited my new dietary needs and tasted great,” says Amelia. “After making the first batch of what became the MacroBar recipe, we knew it was something we needed to share with the world.”
Along with spreading the power of a plant-based lifestyle, Jola and Amelia wanted to support organizations with shared values – and Keep A Breast was a natural partnership.
“Our 5 Principles – Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well – guide all we do at GoMacro. One of the ways we Give Back is by donating to organizations whose values and missions align with ours,” says GoMacro CEO and co-founder Jola Sonkin. “Breast cancer prevention is a cause that is especially close to our hearts, and we love supporting Keep A Breast’s practical and unique approaches to prevention.”
Partner with GoMacro in supporting the Keep A Breast Foundation by purchasing the Cherries + Berries Give Back Bar online or at a retailer near you throughout October.
The GoMacro facility is powered by 100% renewable energy, and all MacroBars are made with high-quality, sustainably sourced, plant-based ingredients.
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Little Sesame, Fly By Jing Create Pumpkin Chili Crisp Hummus
Little Sesame, the fast-growing Washington, D.C., based hummus brand, has formed a collaboration with Fly By Jing, celebrated for bringing uncensored Chinese flavors to modern kitchens with pantry staples. Together, they’ve crafted a one-of-a-kind product just in time for pumpkin spice season: Pumpkin Chili Crisp hummus.
Every container layers Little Sesame’s signature smooth hummus with sweet and sour pumpkin and the bold seasonings of Fly By Jing’s coveted Sichuan Chili Crisp. Together it builds a unique, spicy and savory take on traditional flavors of the season.
“We’re bringing a brand new product to fire up pumpkin spice season,” said Nick Wiseman, co-founder and CEO of Little Sesame.
Wiseman and co-founder partner Ronen Tenne, former fine dining chefs, are behind hummus flavors like Herby Jalapeno, Caramelized Onion, and Jammy Tomato, which are currently available at select Whole Foods Market and Sprouts Farmers Market stores nationwide. This focus on chef-driven flavors has made Little Sesame a beloved destination for hummus enthusiasts.
Fly By Jing’s founder and culinary visionary, Jing Gao, echoed her enthusiasm, “Little Sesame is an amazing hummus company, and we’re thrilled to partner together for this limited edition flavor. The slightly sweet pumpkin hummus, with Fly By Jing Sichuan Chili Crisp on top creates a sensational flavor you’ll want more of – I even add a spoonful of our Xtra Spicy Chili Crisp on top for an extra kick!”
Pumpkin Chili Crisp is a limited edition Little Sesame hummus flavor, available at select Whole Foods Market stores nationwide. It will also be available online on Little Sesame and Fly By Jing websites for nationwide shipping in November 2023.
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