Bare Snacks Debuts New Packaging
Bare Snacks®, creator of delicious Snacks Gone Simple®, has just launched a fresh new look for its entire portfolio of crunchy baked snacks, which highlights the brand’s dedication to simple, clean ingredients. Featuring a modern interpretation of a slate board background coupled with a stylized new logo made from its baked fruit chips and striking real food visuals, the new packaging was developed to create an iconic brand block on-shelf and drive strong taste appeal while putting the simplicity of the snacks front and center. The new look for bare Banana Chips, Coconut Chips, and cornerstone Apple Chips will start shipping to retailers nationwide at the end of January.
“In an effort to better communicate the simplicity of our truly good-for-you snacks, we wanted to create a clean brand look that more accurately reflects our commitment to simple, real ingredients that still deliver the satisfying crunch of a chip,” said Dana Ginsburg, Director of Marketing at Bare Snacks. “Our modern packaging makeover perfectly expresses our brand promise to consumers in a fresh new way that puts our ingredients front and center.”
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Made with whole-food ingredients and real, fresh-picked fruit that is sliced and baked to crunchy perfection rather than fried, bare snacks are a tasty and healthier alternative to traditional chips. All bare snacks are Non-GMO Project Verified, gluten free, and contain no added oil or preservatives.
Bare snacks are available nationwide in natural and grocery stores including Whole Foods Market, Sprouts and Safeway as well as national retailers such as Target, Costco and Amazon with suggested retail prices ranging from of $0.99-$4.99.
New Shipper Display for La Piana Stuffed Pastas
Italian Foods Corporation is introducing a new display shipper for its best-selling La Piana shelf stable stuffed pastas at the Winter Fancy Food Show.
The shipper holds 48 of the 8-ounce packages and may be used as an end cap or stand alone display, said Francesca Lapiana-Krause, general manager. It contains four flavors of the pasta and opens to about 5 feet high with a footprint of just 10 by 18 inches. Orders will be taken at the show for shipment in February, Lapiana-Krause said.
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More information is available online at http://www.ItalianFoods.com and https://www.Facebook.com/LaPianaItalianFoods or by calling 1.888.516.7262.
General Mills Acquires EPIC Provisions
General Mills, Inc. has acquired EPIC Provisions, a rapidly growing, premium meat snacks company based in Austin, Texas. EPIC will operate under General Mills’ Annie’s business, which itself has experienced strong sales growth since General Mills acquired the company more than a year ago. EPIC will maintain its present location in Austin.
“The acquisition of EPIC positions General Mills for exciting growth with a highly authentic brand in an entirely new natural snacking category,” said John Foraker, President of Annie’s. “A purpose-driven brand like EPIC perfectly aligns with the experience and capabilities set that Annie’s brings to the table. EPIC has tremendous potential for growth in the natural snacking category. We’re committed to maintaining the great-tasting EPIC snacks people love, while further building this important brand to drive positive impact we can be proud of well into the future.”
EPIC Provisions was launched in 2013 by co-founders Taylor Collins and Katie Forrest, both competitive athletes seeking a convenient way to add nourishing animal protein to their diets. The original EPIC meat, fruit, and nut bar — the first of its kind — has created a new snacking category. EPIC Bars come in unique flavors including Bison Bacon Cranberry, Beef Habanero Cherry, Chicken Sesame BBQ, and Pulled Pork Pineapple. Today the brand has evolved its product offerings to include EPIC Jerky Bites and EPIC Hunt and Harvest Trail Mix.
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Both Collins and Forrest will continue with the business following the acquisition. “We’re proud of the rapid growth EPIC Provisions has achieved during the past three years,” said Collins and Forrest. “Our decision to join General Mills provides EPIC with the scale to bring our products to even more consumers, and to significantly increase the positive impact of our business on grassland regeneration and proper livestock management practices. We look forward to working with Annie’s and General Mills to continue this momentum and to build upon the authenticity of the brand we created.”
EPIC snacks are sold primarily in the natural channel including nationally at Whole Foods, Sprouts, and Natural Grocers, but are also sold at sporting and hiking shops including REI, as well as some conventional grocers. Terms of the deal were not disclosed.
