Record Numbers Expected at Macfrut Italian Produce Fair
Record numbers are expected at the 33rd edition of Macfrut, the international trade fair for the fruit and vegetable sector to be held from 14 to 16 September at the Rimini Expo Centre. It will feature an even larger exhibition area, with seven pavilions (one more than last year) covering an area of 40,000 square meters (20 percent more than in 2015). With more than 1,000 exhibitors, 139 new entries (including 26 from abroad) and exhibition spaces already sold out three months in advance, it is an increasingly international event, with one out of four exhibitors from abroad and the presence of 1,000 buyers. Leading innovations will be introduced, focusing especially on retail stores in the future and 35 absolute novelties for the entire supply chain. About 50 events including conferences, meetings and conventions will be arranged by exhibitors. Organized as always by Cesena Fiera, Macfrut will focus on two key aspects: internationalization and innovation.
Macfrut, Increasingly International
Macfrut continues to further consolidate its international appeal. It is a global event with delegations and traders from five continents, thanks to a wide range of activities aimed at promoting and introducing the trade fair worldwide. With 22 percent of exhibitors from abroad, Cesena Fiera has also invited 1,000 buyers (400 in 2015) interested in products, technologies, materials, services and the pre-harvest segment.
The companies who have confirmed their participation come from Egypt, Sudan, the Dominican Republic, China, Tunisia, Poland, Mexico, Ecuador, Spain, Germany, the Netherlands, France and New Zealand, as well as many new companies from Albania, Argentina, Colombia, Kenya, Peru, France, Costa Rica and Paraguay.
A large number of delegations is expected from the Middle East, in particular from Saudi Arabia and the United Arab Emirates and, especially, the presence of Carrefour Saudi Arabia, Al Jazeera and NRTC (Nassar Al Refaee Trading Company) of Dubai, one of the leading importers of fruit and vegetables in the Middle East. In addition, there will be delegations of professional traders from Iran (20 traders), India and Pakistan and, for the first time, a group of importers from Malaysia. Many participants are also expected from Africa, with two exhibiting countries (Sudan and Kenya), which will be present with 15 companies, as well as delegations from several countries.
This year’s special guest will be Peru, which will be Macfrut’s partner country: with 16 companies attending the event, Peru is one of the most dynamic states in South America and a major producer of fruit and vegetables. Macfrut will also be an opportunity to focus on the market, with show cooking and events to promote fruit and vegetable produce from Peru. This country is greatly interested in importing packaging solutions and innovative technologies from Italy, since the latter is a world leader in these fields.”
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Innovation the Norm at Macfrut
The fruit and vegetable sector has always been one of the most innovative sectors in the agri-food business, and Macfrut is the ideal platform to showcase new projects: 35 novelties will be introduced during this three-day event.
To promote innovation in production and in technologies for the fruit and vegetable supply chain, the Macfrut Innovation Award will be assigned, once again, to the most important technical innovations in terms of environmental and economic sustainability and improvement in product quality.
Retail stores in the future will be the focus of the New Retail Solution, a space offering innovative solutions for bulk and packaged products complete with analog and digital tools.
“Less than 18 months ago, when presenting the relaunch of Macfrut, we announced five pavilions and the presence of 400 global buyers,” states Renzo Piraccini, President of Cesena Fiera, during a press conference in Rome. “Today, the pavilions have increased to seven and the buyers have become 1,000. What is more, almost one out of four exhibitors are from abroad. We can clearly see how this internationalization process has made considerable progress, and the same can also be said of the innovation process, another mainstay of the 33rd edition of Macfrut. A trade fair is successful if it is addressed to companies: Macfrut is becoming an international showcase for the Italian fruit and vegetable supply chain. This is just the beginning of a planned path to be shared with the main players in the sector.”
Angelic Bakehouse Debuts Bread Crisps
Milwaukee, Michigan’s, local sprouted grain bakery, Angelic Bakehouse, is bringing out its latest innovation and first specialty deli line, called Bread Crisps, which will be available in all Sendik’s Food Market locations. The crisps are also Angelic’s first product in the snack category.
This new snack line, which is made from Angelic’s sprouted baguettes, includes three SKUs of sprouted mash crisps: 7-grain with sea salt, rye with sea salt, and honey wheat with raisins and sea salt.
“The crisps were born out of a selfish desire,” says Jenny Marino, CEO and President of Angelic Bakehouse. “I couldn’t find any sprouted snacks to serve for seasonal parties and gatherings, so we created something better. The crisps aren’t your average sprouted cracker or crostini.”
Angelic previewed the 7-grain crisps at this year’s Natural Products Expo West– one of the largest natural products trade shows in the U.S. – in March. The other two SKUs will be making a debut in Sendik’s this week, and Angelic has plans to expand distribution for all SKUs to other local and national retailers in coming months.
Like all of Angelic Bakehouse’s sprouted products, the crisps are crafted from sprouted mash whole grains of red wheat berries, quinoa, oat groats, rye berries, barley, amaranth and millet. Angelic attributes the superior taste, texture and nutritionals of its bread to this proprietary process. The crisps are also:
- Non-GMO Project Verified
- Certified kosher and Pas Yisroel by OK Kosher Certification
- Free from dairy, egg, soy, peanuts, HFCS and other artificial sweeteners or preservatives
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“It’s a happy coincidence that we’re launching the crisps in time for the holiday season,” says Marino. “They’re toasted to perfection and topped with sea salt, making them delicious straight from the bag or paired with your favorite wine and cheese.”
Lotus Foods Seeks to Preserve Traditional Dehraduni Basmati Rice
Lotus Foods is extending its line of exceptional heirloom, organic and specialty rices with an authentic Indian basmati – Dehraduni basmati. Dehraduni’s famed flavor, fragrance and elongation are what elevated basmati rice to one of the world’s most recognized and best-loved rices. Dehraduni basmati is a long slender, aromatic grain that almost doubles in length when cooked. The word “basmati” comes from the Sanskrit word for fragrant.
Dehraduni basmati is recognized as the “mother of all basmati.” It is a landrace, which means it is a locally adapted variety with a distinct identity of historical origin and lacks any formal crop improvement. Landraces are often genetically diverse and associated with traditional farming systems. They are closely associated with traditional uses, knowledge, habits, dialects and celebrations of the people who developed and continue to grow them.
Dehraduni basmati gets its name from the city of Dehradun, capital of the northern Indian state of Uttarakhand, in the foothills of the Himalayas, where it has been grown for centuries on small family farms. However, in recent years, farmers have been abandoning the rice to get higher yields from hybrid rices. To counteract this trend, Lotus Foods is sourcing Dehraduni basmati from farmers who have adopted More Crop Per Drop™ (System of Rice Intensification) methods. With this method of organic rice intensification farmers can increase their yields 40-50 percent with 30-40 percent less water. And because they need 80-90 percent less seed than with conventional practices their actual yield is even higher and their production costs significantly lower. “Providing these innovative farmers with a market and organic premiums will make Dehraduni basmati production profitable,” says Ken Lee, Lotus Foods Co-Founder/Co-CEO. “We hope that consumers will join us in helping to preserve this traditional basmati and at the same time scale adoption and spread of More Crop Per Drop practices, which reduce women’s toil, conserve water and cut methane emissions.”
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The company’s introduction of the Dehraduni basmati coincides with the launch of its “Do the Rice Thing” campaign, which will draw attention to the benefits of More Crop Per Drop growing methods for water and women. It will be available in bulk initially, and in both polished white and whole grain brown rice options.
Since 1995, Lotus Foods has been partnering in fair trade with small family farmers around the world who are growing rice more sustainably and preserving heirloom and specialty rices. Lotus Foods’ product line is unique in delivering consumers healthier, versatile rice and rice-based foods that respect their multiple concerns for the highest standards of taste together with social and environmental ethics.
