Melinda’s Sweeps Ketchup Category at Scovie Awards
The 2017 Scovie Awards judging panel of top culinary experts honored Melinda’s with five awards at its annual competition recognizing the best spicy and savory food products in the business.
The Scovie Awards (the Academy Awards for all things spicy) ranked Melinda’s spicy ketchups first, second and third place. Melinda’s Ghost Ketchup claimed the top spot, followed by Habanero and Jalapeño. “It’s a shame they didn’t award fourth and fifth places too, because our Chipotle and Black Pepper Ketchups feel left out!” said David Figueroa, Melinda’s Co-founder and Head of Brand Marketing.
The accolades didn’t stop there. Melinda’s Mango Habanero Hot Sauce took top honors in the all-natural hot sauce category, followed by Melinda’s Garlic Habanero in second place.
“We knew we were taking a bit of a risk putting Melinda’s up against all the new and trendy craft brands that have been popping up everywhere, but we were confident that our perfect balance of heat and flavor would be rewarded,” said Figueroa. “Sweeping the ketchup awards, and nearly doing the same in the all-natural hot sauce categories, is such a tremendous honor. We cleaned up!”
Dave DeWitt, founder of the Scovie Awards and the National Fiery Foods and Barbecue Show, noted that 131 total companies from 34 states and five countries (USA, Canada, Hungary, Croatia and Australia) entered the 2017 competition.
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Melinda’s spicy ketchup product line was first introduced to the market in 1998. Its recipes combine fresh chile peppers and real cane sugar instead of the high fructose corn syrup favored by the mass-market brands. Melinda’s ketchups are kosher-certified and contain no artificial preservatives or colors, zero gluten and no GMOs.
Melinda’s hot sauces are derived from vegetables and fruits – unlike most sauces that are primarily vinegar – and expertly crafted to perfectly balance heat and flavor. Melinda’s packs the heat at four different levels – X for Hot, double X for Extra Hot, triple X for XXXtra Hot and four X for the XXXX Reserve – giving fans the options that are best for them and what they’re cooking.
The company’s extensive product line features Passionately Crafted Pepper Sauces™ with exotic ingredients from around the world. Flavors range from tangy and mild – like Garlic Habanero and Mango Habanero – to downright incendiary, including Red Savina, Ghost Pepper, Naga Jolokia Pepper and Scorpion Pepper.
Melinda’s upside-down squeeze ketchups are available at Central Market and Walmart stores, and are expanding rapidly at retailers nationwide. Melinda’s pepper sauces are served at thousands of restaurants and retailers from coast to coast, including Whole Foods, Kroger, Albertsons, Central Market, H-E-B and Walmart.
Virginia Diner: a Passion for Peanuts
By Lorrie Baumann
The original Virginia Diner, a roadside family diner along the main highway route across Virginia towards the beaches, Williamsburg and Jamestown, has an 87-year history as that place where you stop if you’re making one of those road trips, and while you’re waiting for your meal and letting the vibrations of the road work their way out of your bones, you get some free peanuts to nibble on. “In Virginia and the Mid-Atlantic, people know the restaurant. They have a fond memory of going to the beach on vacation, and we’re part of that experience. It gives people a fond memory of what they’ve done,” says Scott Stephens, Virginia Diner’s Director of Sales. “People have been coming here since the Depression and all through World War II. It’s the longest-running roadside diner in the state.” Customers loved it. Then they started asking if they could take a piece of that experience home with them, and suddenly, Virginia Diner was in the peanut business. “The mail-order business grew from people coming into the restaurant, picking up peanuts while they were eating, and asking if we could send them some,” Stephens says.
Those peanuts were locally grown – they’re a major crop for southeastern Virginia. “What we grow in this area is the Virginia-type peanut, and we only buy the super extra-large size,” Stephens says. “There are a lot of peanut companies in this area, but the Diner is the most well-known of all the regional brands because of the restaurant.”
Today, Virginia Diner has turned a passion for peanuts, especially the super extra-large peanuts, a bit of nostalgia and home team pride into a product line comprising peanuts and cashews with multiple added flavorings or chocolate covering packaged in cans with art that honors the team mascots for colleges around the country and the artistic vision of Norman Rockwell. “We started licensing in 2007,” Stephens says.“Licensing really took off for us, and it became dominant.”
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Salted Peanuts are the company’s best sellers, along with Chocolate-Covered Peanuts and Old Bay-Seasoned Peanuts. They do well in both gift shops and in specialty food markets. All of the company’s salted and unsalted peanut products are non-GMO Project Verified, kosher and certified by the American Heart Association.
Products packaged in college colors do especially well during back-to-school season, while the Norman Rockwell-themed packaging moves a lot of nuts during the winter holiday season.
Virginia Diner is currently exploring other licensing partnerships to expand the products’ appeal throughout the year as well as continuing to develop the existing line of interesting flavors. “All of it’s for the purpose of giving someone a reason to pick up the can, compelling them to buy peanuts,” Stephens says. “We have some year-round licensing opportunities that we’re creating to pull the product off the shelf and into the shopping basket.”
Maple Hill Creamery Debuts New Grass-fed Dairy Products
A stampede of new flavors is coming out of Maple Hill Creamery’s award-winning 100 percent grass-fed organic dairy milk shed. The new products unveiled at Natural Products Expo East included Maple Whole Milk Kefir, Strawberry Banana and Apple Cinnamon Cream on Top Yogurt and Coffee, Strawberry and Mango Peach Whole Milk Drinkable Yogurt as well as the new Fiore Di Latte Whole Milk Fresh Mozzarella crafted by the artisans at Antonio Mozzarella with Maple Hill Creamery’s 100 percent grass-fed milk. This whole milk fresh mozzarella tastes more complex than most brands, solely due to the unique flavor characteristics of the grass-fed milk.
“Our product development process is a little different than most companies, because we use only the highest-quality organic fruit and real flavor extracts, and don’t add any coloring, artificial flavors, gums, or thickeners. We rely on real ingredients to flavor our products, not ‘natural’ flavors, which we think taste quite artificial, and mask the unique flavor of our 100 percent whole grass-fed milk,” said Pete Meck, Maple Hill Creamery’s Founding Partner and Vice President of Operations and Product Innovation. “Using real food ingredients to subtly flavor our yogurt and kefir products also means that we have more added fruit than most brands do. And, like always, our amount of added cane sure is about half of that for identical flavors of other organic brands.”
The Maple Whole Milk Kefir is packed with belly friendly probiotics, is super creamy, mildly tart and refreshing. This variety is sweetened and flavored using only organic maple syrup and a touch of organic vanilla extract. Maple Hill Creamery also offers Whole Milk Kefir in Plain, Vanilla and Strawberry varieties.
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Maple Hill Creamery is expecting its new Strawberry Banana and Apple Cinnamon Cream on Top Yogurt to inspire consumers who haven’t yet tried this artisanal-style yogurt, also available in Plain, Vanilla, Maple, Orange Crème, Wild Blueberry and Lemon, to give the line a try. The Coffee, Strawberry and Mango Peach Whole Milk Drinkable Yogurt offers a 12-ounce meal in a bottle and joins a line that also offers Plain, Vanilla, Maple, Orange Crème, Wild Blueberry and Lemon varieties.
All the new flavors are available nationally beginning in November, 2016. The Maple Hill Creamery milkshed now numbers over 85 small farms, and is looking to transition at least several dozen more farms to certified 100 percent grass-fed in 2016. Maple Hill Creamery products are available nationwide in more than 6,000 retailers, including many specialty and independent retailers.
