Tree Top, a farmer-owned, farmer-grown brand and leading producer of high-quality fruit-based products, including apple sauces and juices, has renewed its partnership with 2023 Daytona 500 Champion Ricky Stenhouse Jr. and the Kroger Racing team for the 2024 NASCAR Cup Series season. Tree Top will be featured as the co-primary sponsor of Stenhouse’s No. 47 Camaro ZL1 at the Pennzoil 400 presented by Jiffy Lube on Sunday, March 3 at Las Vegas Motor Speedway.
This is the second consecutive year that Tree Top has teamed up with the Kroger Racing team and Stenhouse. As part of the season-long partnership, Tree Top’s apple sauce and apple juice will be displayed on the No. 47 Camaro ZL1. The collaboration also connects Tree Top with consumers through in-store activations and product displays at Kroger retail locations and brand integrations across digital and social media.
“As a strategic partner in the Kroger Racing program, Tree Top continues to heighten its presence through promotions and consumer activations across various Kroger divisions in core race markets,” said Brad Olsen, vice president of marketing, Tree Top. “This partnership helps foster deeper connections with brand-loyal consumers nationwide as we also sponsor the No. 47 Camaro and 2023 DAYTONA 500 Champion Ricky Stenhouse Jr. We’re excited to continue the sweetness of success both on and off the track, online and in-store during the 2024 NASCAR Cup Series season to ultimately boost sales of our Tree Top feel-good flavors. We’ll see you at the races!”
Live coverage of the Pennzoil 400 presented by Jiffy Lube at the Las Vegas Motor Speedway on Sunday, March 3 begins at 12:30 p.m. PT (3:30 p.m. ET) and airs on FOX, MRN Radio Network and SiriusXM Satellite NASCAR Radio (Channel 90).
Tree Top is a farmer-owned, farmer-grown cooperative owned by apple and pear growers. The cooperative was founded in 1960 in the heart of Washington’s apple country.
Tree Top has led the way in premium-quality juices and apple sauce. With their fruit expertise and trusted sources of fruit, they now produce the widest array of fruit-based products and solutions for consumers and for most of the world’s leading food and beverage manufacturers. Tree Top operates six production facilities near the fruit in Washington, Oregon and California to create healthful fruit products made from simple ingredients to the delight of consumers around the world. To learn more, please visit TreeTop.com.
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The Fresh Market is helping its guests celebrate the joy of spring and create an Easter to remember this year. With a focus on fresh, gourmet food, The Fresh Market is the perfect one-stop-shop for everything guests need to host a beautiful, stress-free meal and celebration. The specialty fresh food retailer’s prepared meals, sides, and desserts, which include several new options this year, make entertaining effortless, offering incredible flavor without all the fuss.
The Fresh Market’s variety of ready to heat and ready to cook meals are available to pre-order online in advance through Mar. 27 at 2 p.m., with pickup in store Mar. 28-31:
The Fresh Market is also offering several a la carte mains, sides and desserts (including the new Italian rum cake and Lemon Cheesecake) for purchase through the Easter holiday.
In addition, no Easter would be complete without beautiful spring flowers and the perfect Easter basket. The Fresh Market has festive treats to make those baskets extra special for guests of all ages. The retailer’s extensive floral department has everything from tulip bunches to fresh roses to spring lilies and rose lilies. For inspiration on making Easter even more special, The Fresh Market will host an Easter shoppable livestream on March 7 at noon featuring Chef Anna Rossi.
Voted as the “Best Grocery Store in America” by USA Today’s 10 Best Readers’ Choice Awards in 2023, 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market operates 161 stores in 22 states across the United States, inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram, TikTok and Pinterest.
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Lotus Foods CEO Andrew Burke has been honored with a 2024 MO 100 Top Impact CEO Ranking. Presented by Big Path Capital, this accolade underscores Burke’s visionary leadership and commitment to driving positive change within the industry.
“This award recognizes the great work being done by every member of our team,” says Burke. “We are dedicated to scaling our impact and building on the legacy that Ken and Caryl began more than 29 years ago.”
Andrew Burke assumed the role of CEO in July 2023, succeeding co-founders Caryl Levine and Ken Lee, who were honored for the same award in 2023 for promoting organic and regenerative rice-growing practices. Levine and Lee continue to serve as visionaries on the board. Since arriving at Lotus Foods in 2019, Burke has adeptly navigated the company through challenging times, including the pandemic, efficiently scaling the business. This transition marks a pivotal moment in Lotus Foods’ nearly three-decade journey, as the company reaffirms its dedication to advancing sustainable and equitable food systems.
Reflecting on Burke’s tenure, Levine and Lee remarked, “Andrew’s leadership has been instrumental in propelling Lotus Foods forward, enhancing revenue streams, and attracting top-tier talent. Andrew’s strategic vision and unwavering commitment make him the ideal candidate to lead the company into its next phase of evolution, expanding regenerative organic agriculture and combating climate change.”
Burke’s recognition takes into account his decades of leadership and relevant industry experience prior to taking up the reins at Lotus Foods, including as CEO of TCHO Chocolate. Alongside fellow honorees, Burke joins the 2024 MO 100 cohort, inspiring and empowering businesses to prioritize impact and purpose. This year’s honorees reflect the burgeoning momentum of companies that prioritize social and environmental responsibility.
Michael Whelchel, founder and CEO of Big Path, lauded the honorees, stating, “The MO 100 Top Impact CEO Ranking celebrates leaders who harness the power of capitalism to foster shared prosperity. These CEOs are driving transformative change, championing a new paradigm of capitalism that prioritizes positive outcomes for all stakeholders.”
The 2024 MO 100 ranking spotlights 100 executives spearheading social and environmental impact within high-growth enterprises. These leaders exemplify the value of stakeholder-focused business models, which prioritize the well-being of shareholders, employees, customers, communities, and the environment alike.
With half the world’s population relying on rice for sustenance, Lotus Foods has long been at the forefront of promoting sustainable rice farming practices and biodiversity. Since its inception in 1995, the company has championed organic farming methods, farmer resilience, and initiatives empowering women. Lotus Foods’ latest Impact Report showcases its ongoing commitment to creating positive change in the industry and in rice-farming communities.
Burke and his fellow honorees will be celebrated at the MO 100 Awards Gala during the 2024 MO CEO Summit, scheduled for April 15-17, 2024, in Austin, Texas. The event will convene 200 purpose-driven CEOs for insightful panels, networking opportunities, and collaborative endeavors.
Since 1995, Lotus Foods has partnered in direct and fair trade with small family farmers around the world who are growing rice more sustainably while preserving rice biodiversity. Lotus Foods’ product line includes pigmented heirloom and organic rice varieties such as Forbidden Rice, Jade Pearl Rice, Red Rice, traditional Basmati and Jasmine Rice and Tri-color Rice as well as Rice Ramen, Pad Thai Rice Noodles and Rice Ramen Noodle Soup Cups. Products are available at major retailers nationwide.
As a certified B Corporation, Lotus Foods is committed to “Changing How Rice Is Grown around the World” by focusing on rice grown using the System of Rice Intensification, which it calls More Crop Per Drop. SRI minimizes water usage, builds soil, empowers women, rewards farmers with higher yields, and reduces climate impact. Lotus Foods’ basmati farmers who use these practices were the first rice farmers ever to be Regenerative Organic Certified and recently achieved the Gold level, making Lotus Foods’ Organic White and Brown Basmati Rice the only ROC Gold certified rice.
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