Litehouse Debuts Zesty Organic Lemon Herb Vinaigrette
Litehouse Inc., a 100 percent employee-owned company and the number-one Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada, is adding a new member to its organic family: Litehouse Organic Lemon Herb Vinaigrette. Big on flavor, yet light on calories, the new vinaigrette is bursting with the crisp, bright taste of lemon and delicious hints of herbs, to add zest to salads or recipes with less than 50 calories per 2-tablespoon serving.
According to Technomic, consumer demand for the tart taste and flavor of lemon continues to grow, as does the overall organic RSD segment at a rate of 49 percent. To meet these demands, Litehouse developed its light and refreshing Organic Lemon Herb Vinaigrette, which was recently declared the best-tasting lemon dressing by consumers during a blind sensory test against competing brands. Litehouse Organic Lemon Herb Vinaigrette joins the best-selling Organic line, the only triple certified dressings with USDA organic, certified gluten free, and Non-GMO Project Verified certifications on the market.
“Consumers love our organic dressings and we continue to expand the line by delivering new and delicious flavors that make every dish exceptional,” said Brooke Gansemer, Litehouse Assistant Brand Manager. “Pair this dairy-free dressing on a dark green salad, drizzled over grilled vegetables, or as a chicken marinade – the options are endless!”
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The new Organic Lemon Herb Vinaigrette can be found in the produce department next to the rest of Litehouse’s refrigerated dressing line and will be available in December for a suggested retail price of $5.99.
Argentinian Extra Virgin Olive Oil Launches into American Market
By Lorrie Baumann
Lucinia Italia’s Premium Select Extra Virgin Olive Oil and Organic Premium Select Extra Virgin Olive Oil will continue to be produced on partner estates in Italy, and the Lucini oil coming from Argentina is packaged in bottles clearly labeled with the oil’s origin.
Argentina has been known over the past several years for making really great award-winning olive oils, but they hadn’t found fans yet in the U.S., and as a result, much of that oil that came into the U.S. market was coming as a component in a blended oil, with its Argentinian origin obscured by its label mention in a country code on the back of the bottle, according to Mike Forbes, Executive Vice President and General Manager of California Olive Ranch. This Lucini’s new 100 percent Argentinian oil is a mild, green, fruity oil, a blend of the Arbequina, Picual, and Italian varietals including Coratina, Frantoio and Arbequina varietals, that’s great for everyday use, he said, adding that, “Once we tasted it, we fell in love with it.”
All of the olives for the new Lucini oil are grown in the wine regions of Mendoza, which is also where the grapes for Malbec wines are grown, and in south San Juan. “We work directly with the producers. We visit directly with our team,” Forbes said. “We hand-select all of the oil at harvest. … We take every container of olive oil and test it to make sure that it meets our specifications and the specifications that define extra virgin olive oil.”
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California Olive Ranch also offers the strength of the Lucini brand, which is already familiar to American consumers. “We’re taking this great Argentinian oil and we’re showcasing it as a 100 percent Argentinian oil, and that’s really exciting for the growers,” Forbes said. “What we have seen in the U.S. is that there’s a huge and increasing demand for high-quality olive oil. People want to know where it’s from. They want high-quality oil with good flavor.”
Adding the Argentinian oil into the company’s product range will help ensure the availability of fresh oil on the shelf throughout the year, since Argentina’s location in the southern hemisphere means that its olives are ready for harvest during the United States’ spring. “There’s obviously a freshness benefit,” Forbes noted.
California Olive Ranch is offering the Lucini Everyday Extra Virgin Olive Oil in 500 ml and 1-liter bottles. The 500 ml bottle retails for $10.99, with the liter retailing for $17.99. “That’s a price point that works for the consumer,” Forbes said. “We find that consumers are willing to pay a little extra to get something they know is good.”
Pacific Foods Adds Duck and Poultry Bone Broths to Organic Line
Pacific Foods, maker of the first ever shelf-stable bone broth, is extending its line of popular Organic Bone Broths this fall with two new additions: Duck and Poultry (chicken, turkey and duck). Packed with 7 grams of protein, the new broths feature high-quality, simple ingredients, including ethically sourced duck from local farms in Oregon.
- Rich and Complex. Organic poultry bones are slowly simmered with fresh vegetables, herbs, vinegar and water, to give you a savory broth that’s loaded with rich flavor.
- First of their Kind. Pacific’s Organic Poultry Bone Broth is the first shelf-stable broth that combines chicken, turkey and duck into one flavorful sipping broth.
- Ethically Sourced. All duck used to make the broths are ethically sourced from organic farms located just miles from Pacific’s Oregon headquarters.
- Simple Nutrition. The 8-ounce cartons allow for convenient, on-the-go nutrition. Simply pour, heat and sip.
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The bone broths, great for cooking or sipping, are now available at select West Coast natural food retailers and will be available online this fall with a suggested retail price of $4.99 – $5.59 per carton.
