Bayonne Ham Council Consortium Markets to Consumers
There is ham and there is Bayonne ham. After successfully launching a large-scale trade-focused campaign in 2017, the crown jewel of French cured ham continues its conquest of the US market by seducing Americans’ palates.
“Bayonne ham addresses American foodies’ search for authentic, premium and traceable craft products,” says Pierre-Yves Alifat, head of the Bayonne Ham Council Consortium. “The launch of our campaign coincides with a growing demand for charcuterie in the U.S., thus making today the perfect time to try this delicacy.”
Currently, five Bayonne ham brands are available across the United States, from 20 different distributors and their presence is growing. Aside from its delicate and subtle flavors, here are the top six reasons that make Bayonne ham so unique:
- An inimitable gem – Bayonne ham earned the Protected Geographical Indication (PGI) status in 1998, a label that guarantees the quality and geographic origin of a product. The ham is so inherently special and inimitable that it must come from southwest France to be called that way.
- Bayonne Ham, the taste of an outstanding terroir – Bayonne’s terroir is one-of-a-kind: the Adour Basin is influenced by the perfect combination of sea and mountains. Winds from the south known as “foehn” rise from the Pyrénées mountains and are balanced with the moist air flowing from the Atlantic to provide the ideal conditions for proper drying of the meat.
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- Pigs, salt, air, patience and nothing else – Four ingredients are essential to the production of Bayonne ham: pigs, salt, air and patience. To qualify for production, pigs must be born and bred in the southwest France and fed with natural products. Even the natural salt from Salies-de-Bearn used in the curing is PGI-labelled, 100 percent natural, pure and rich in oligo-elements.
- An unequaled taste – The harmonious union between the freshest meat and natural salt gives this ham a truly unique and distinguishing flavor. “We have done many demos at our stores, and our shoppers, who are always looking for a new food experience, find Jambon de Bayonne to be just that! With a moderate saltiness and creamy finish, Jambon de Bayonne is unique and stands out among the rest,” said Richard Rosenberg, Director of Deli and Catering Operations at Fairway Market.
- An authentic craft delicacy – The history of Bayonne ham production is what sets it apart from other hams. True to tradition, Bayonne ham has retained its authentic medieval signature: hams are still branded with the “Bayonne” seal and the traditional Laburu Basque Cross.
- A guarantee of traceability and transparency – Bayonne ham producers’ philosophy is based on the complete control of the entire production cycle, from animal feeding to the distribution of the product. Every step along the ham’s journey to the dinner table can easily be traced.
Maison Agour, Delpeyrat, Mayte, Salaisons de l’Adour and Pierre Oteiza are some of the most beloved brands of Bayonne ham available in the United States.
Rice’s Honey Becomes Local Hive
Rice’s® Honey, which has been producing high quality, U.S.-only raw and unfiltered honey since 1924, has changed the name and packaging of its flagship honey brand to Local Hive. In addition to raw and unfiltered Clover, Wildflower and Amber Honey sourced exclusively in the U.S., the company also bottles over 12 local varietals from around the country, which predicated the new direction.
The brand overhaul features the new name, new label design, new website, updated digital advertising and social media. The work was created by Dallas’ award-winning advertising agency Johnson & Sekin.
“Since Rice’s Honey was founded in 1924 by L.R. Rice, we have always remained committed to providing natural, delicious U.S.-only raw and unfiltered honey, while supporting local beekeepers all across the US,” said Tony Landretti, Chief Executive Officer of Rice’s Honey. “Our new Local Hive will support our local honey products that are an artisan blend of various floral types that are regionally sourced, packed in Greeley, Colorado, and delivered to participating grocery stores throughout the United States. The label will also stay true to our history and family heritage since 1924.”
“Over the last six months, we’ve spent a majority of our time on focus group research and concluded that the top two things honey consumers want are local, raw honey that tastes great,” said Cale Nelson, Chief Commercial Officer. “Our network of beekeepers across the U.S. allows us to offer a local variety in each market that helps fill that consumer need.”
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Rice’s Honey was founded almost 100 years ago, with a mission to produce, package and sell only 100 percent pure, raw and unfiltered honey that is sourced exclusively from local bee farms within the US. Nothing is ever added to this natural honey, and all of the nutrients remain in the bottle. Rice’s Honey is offered at affordable prices across grocery retailers nationwide. The Local Hive branding will heavily reinforce this message.
The new label design change also coincides with Rice’s new alliance with PACE, Pollinator Awareness Through Conservation and Education, the Butterfly Pavilion’s non-profit global initiative to restore habitats, strengthen populations and reintroduce pollinators into native habitats around the world. This partnership and commitment will be communicated on the back of the new label and will highlight how a portion of proceeds from every bottle sold of Rice’s Honey will be donated to the PACE initiative to promote and protect the prosperity of pollinators worldwide. Rice’s Honey has a mission to help promote all pollinators and sustainable bee farms across the country.
White Coffee Pours on Innovation, Customer Service
By Lorrie Baumann
Tremendous competition in the coffee space means that the retailer most likely to succeed is nimble, aware of the trends moving the market and partnered with a purveyor who possesses those same attributes along with an appetite for innovation, says Jonathan White of White Coffee.
He’s a third-generation member of the family that started White Coffee in 1939, when David White started selling coffee to foodservice companies. His mother, Carole, is the company’s current President and the woman who makes it the woman-owned company it is today.
Jonathan White is the company’s Executive Vice President, to the extent that titles ever actually mean very much in a company that’s as much family as business. “It’s important for retailers to seek out a coffee solution provider that’s nimble and creative enough to meet the demands of consumers,” he said.
White Coffee is meeting that standard with proprietary packages and products such as its trademarked Bio-Cup™, the environmentally friendly way to enjoy one cup of coffee convenience. The BioCup is both compostable and biodegradable, with 90 percent degradation after six months. Combined with White Coffee’s best coffees, BioCup provides superior quality in an environmentally friendly, convenient platform. White Coffee’s facilities are rated at SQF Level 3, assuring customers that they can assure their customers that White Coffee delivers both quality and safety of the highest order, White said.
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White’s Coffee serves a broad range of retail channels, including mass market stores, club stores and specialty shops, providing insights and best practices from all of those channels to each customer and offering customers a wide range of resources to help sell – including training for sales staff in the field and meeting with department managers for tastings and demonstrations. “Our job is to make it easy for them to sell a lot of coffee,” White said.
Along with those advantages, White Coffee also offers great customization and flexibility, so that the company’s customers can enjoy the opportunity to modify White Coffee products – even those produced under license from another brand – into a product that’s unique. K-cup boxes can range from 10 to 100 pieces and Nespresso-compatible capsules are also available. Coffee bags can range from 1.5 ounces to 3 pounds, and any of those packages can incorporate the licensed brand names to create the product that’s the perfect blend of customization, convenience, quality and flavor to distinguish a retailer’s product assortment from that of competitors, even within the mass market.
At the same time, White Coffee has been a pioneer in specialty coffee for 40 years, selling single-origin premium coffee brands since long before third-wave coffee shops made those trendy. White Coffee’s Ethiopia Yargacheffe, for instance, represents the finest Ethiopian coffee. Sourced from the mountains of southeastern Ethiopia, it possesses unique sweetness and fruitiness with floral flavors and winey characteristics with a light, smooth body. White Coffee’s Brazil Bourbon Santos, one of the finest coffees grown in Brazil, comes from the Bourbon variety of coffee tree and has a sweet flavor with medium acidity and strong aroma. There’s even a certified organic choice from White Coffee: its Organic Rainforest Blend.
In addition to its range of coffee varieties and blends, White Coffee has added multiple packaging lines to its range within the past couple of years, including hot chocolate products offered in K-cups, tins and single-serving envelopes. “We love the coffee business,” White said. “We know it’s one of the first things people count on every morning, and one of the things they end their day with. Coffee is a vehicle for friends and family to be together, and we want to contribute a great product for them.”
