Oscar Mayer Brings Back Iconic ‘Bologna Song’
In 1974, Oscar Mayer aired “The Bologna song” commercial for the first time, capturing the American zeitgeist and teaching people coast to coast how to spell B-O-L-O-G-N-A. Now, 50 years later, Oscar Mayer re-introduces the world to the iconic ad, the longest running jingle in advertising history, all while rewarding fans who sing along.
Complete with the same 1970s camera quality and original lyrics for fans to sing loud and proud, Oscar Mayer re-aired “The Bologna song” original commercial to millions nationwide during the big Thanksgiving football game last week. To delight those who grew up loving the jingle and those who may have seen it for the first time, Oscar Mayer is commemorating the song’s anniversary with the debut of “Sing To Pay”—giving fans nationwide who correctly sing its lyrics the opportunity to cash in on free groceries, including delicious Oscar Mayer Bologna.
“50 years ago, we introduced the world to ‘The Bologna song,’ as a way to spotlight our delicious deli meats and cement the brand’s legacy and mantra of uniting millions around a love of meat,” said Shelby Max, brand manager for Oscar Mayer. “We knew this anniversary was a moment that needed to be celebrated in a big way, both for those who remember and those that are new. By re-airing the original ad and becoming the first brand to accept singing as a form of payment, we want to remind fans everywhere that bologna has a first name – it’s O-S-C-A-R.”
Now through Sunday, Dec. 15, fans can submit an audio recording correctly singing “The Bologna song” lyrics to SingtoPay.com and could receive an Instacart credit to use on Oscar Mayer Bologna and any other groceries, while supplies last. Any and all singing abilities welcome!
The fun doesn’t stop there – fans in select cities nationwide can warm up their vocal cords because the iconic Wienermobile is bringing “Sing to Pay” to fans in real life. Lucky individuals who spot the 27-foot hot dog on wheels now through Sunday, Dec. 15 can sing “The Bologna song” lyrics to the vehicle’s Hotdoggers and if correct, receive free Oscar Mayer Bologna.
To learn more about the history of “The Bologna song” and all about “Sing to Pay,” visit SingtoPay.com and follow @OscarMayer on Instagram and TikTok.
We are driving transformation at The Kraft Heinz Company, inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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Santa Paws Milk & Cookie Box for Dogs on the Nice List
The Honest Kitchen, leading provider of high-quality, human grade pet food, on a mission to put pets on the path to good health through good food, is excited to announce its limited-edition holiday offering for canine companions: Santa Paws Milk & Cookie Box. A heartwarming gift that both pups and their owners will enjoy, this holiday gift box gives four-legged family members the opportunity to participate in a quintessential holiday tradition – leaving out Milk & Cookies for Santa Paws.
Firm believers that pets deserve to be treated like family, The Honest Kitchen’s Santa Paws Milk & Cookie Box is a special gift to lovingly spoil your pups with this holiday season. Beautifully wrapped in ready-to-gift packaging, this jolly box includes:
- Blueberry & Vanilla Goat’s Milk N’ Cookies – These best-selling, small-batch and slow-cooked treats are packed with probiotics from rich goat’s milk to support digestive health. Made with wholesome ingredients including juicy blueberries and sweet vanilla, the cookies are whole grain, wheat-free, and void of artificial ingredients.
- Instant Goat’s Milk with Probiotics – Made from highly digestible, dehydrated goat’s milk and 1.25 billion active probiotics and digestive supplements, the Instant Goat’s Milk supports pets’ digestion, immune system, and overall well-being.
- Treat-Shaped Toy – Perfect for playful pups, this toy will keep them happy and pre-occupied during festive gatherings.
- Waggo Treat Jar – Fill this gorgeous, red-glazed treat jar with the Blueberry & Vanilla Goat’s Milk N’ Cookies. A gift for pets and their owners, this jar sits beautifully on countertops.
“At The Honest Kitchen, we believe pets are just as important as human family members, and they deserve to take part in our fun, festive traditions too,” said Lucy Postins, Founder and Chief Integrity Officer at The Honest Kitchen. “This holiday season, we’re thrilled to offer pet owners a unique way to bond with their pup as they excitedly unwrap the Santa Paws Milk & Cookie Box, and enjoy a classic holiday treat. We understand how stressful holiday shopping can be. That’s why, to make gift-giving a breeze, we’ve beautifully wrapped our Santa Paws Milk & Cookie Box and filled it with treats and a toy, so you can check shopping for your canine companion off your list!”
The Honest Kitchen’s Santa Paws Cookie Box is priced at $59.99 (20% off retail value). Available now, visit www.thehonestkitchen.com to purchase the Santa Paws Cookie Box while supplies last.
To learn more about The Honest Kitchen, and to shop the brand’s full line of human-grade, high-quality pet food, visit www.thehonestkitchen.com.
Founded in 2002 by Lucy Postins, The Honest Kitchen is a leading provider of human grade pet food made with real, whole food ingredients. Committed to transparency and quality, the company offers a wide range of complete and balanced meals, toppers, supplements and treats designed to nourish pets with the same care and attention as healthy, homemade meals. With a mission to put pets on the path to good health through good food, The Honest Kitchen remains dedicated to delivering balanced nutrition and great taste crafted from the same ingredients you’d serve on your own table. For more information, please visit www.thehonestkitchen.com.
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Community Coffee Launches ‘Generations’ Ad Brand Campaign
Community Coffee, the #1 family-owned retail coffee brand in America, has launched its brand campaign, “Generations.” Highlighting the Baton Rouge, La., brand’s 105-year history, the campaign celebrates Community Coffee’s founding mission – to bring people together and foster community in every cup. This sentiment is at the heart of the “Generations” campaign, displayed across TV, streaming video, digital, social media and audio.
“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation Community Coffee owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”
The campaign commercial opens with an image of the F.L. and H.N. Saurage General Merchandise Store, which was run by Community Coffee founder Henry Norman “Cap” Saurage and his brother. Cap blended coffee for store customers according to his own secret recipe — a recipe that became Community Coffee in 1919. After five generations, Cap’s family is still roasting smooth, rich coffee that builds community one cup at a time.
“With this new campaign, we aim to show that Community Coffee is about more than just a great cup of coffee,” said CEO Tom Corley. “Our company is committed to supporting communities locally here in Baton Rouge and far beyond. What truly sets Community Coffee apart is our unwavering commitment to serving our customers and communities with integrity, consistency and excellence.”
Kicking off the partnership, the campaign was produced by TMA, a marketing and creative agency based in Dallas and aims to connect Community Coffee with a new generation of coffee drinkers while paying respect to those that came before.
“Sharing a cup of coffee with an old neighbor or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built and communities are inspired.”
The campaign spotlights two of Community’s best-selling coffees: Breakfast Blend and the year-round Mardi Gras King Cake, a flavored coffee that celebrates the brand’s Louisiana heritage.
Community Coffee’s commitment to giving back is referenced in the commercial’s 1980s classroom scene. Since 1988, the Community Cash for Schools® program has raised over $8.5 million for students and teachers by enabling schools to redeem product proofs of purchase for funds. The company also recognizes community leaders through the Dave Campbell’s Texas Football Community Leader Award, which celebrates educators and administrators positively impacting student-athletes, and the H. Norman Saurage III Service Award, established in partnership with Dream Teachers to honor exceptional Louisiana teachers.
In addition to education, Community Coffee gives back to military service members and disaster relief while being a proud founding member of World Coffee Research.
For more about “Generations,” follow Community Coffee on social media and visit www.communitycoffee.com.
Founded in 1919 by “Cap” Saurage in Louisiana, Community Coffee Company is the nation’s #1 family-owned premium retail coffee brand. The fifth-generation company is an importer, roaster and distributor of premium coffee products available online, at select retail stores and in business nationwide. Community Coffee offers ground, whole-bean, single-serve and ready-to-drink coffee beverages. The company remains true to its purpose of giving back to those who help communities thrive with programs supporting education, military service members, and disaster relief. See how they’ve put Community in Every Cup Since 1919 at CommunityCoffee.com, @communitycoffeecompany on Facebook and @communitycoffee on Instagram and TikTok.
TMA (https://www.wearetma.agency) pushes past relevance to create true cultural resonance for brands. A fully integrated agency with strategic and creative expertise across all forms of content, experience and partnership, TMA is headquartered in Dallas, with offices across the country and staff around the globe. It is a part of Omnicom (NYSE: OMC; www.omnicomgroup.com), a leading provider of data-inspired, creative marketing and sales solutions.
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